KL TWELVENYC PORTFOLIO 2015 2017 (PDF)
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ART DIRECTION
twelveNYC. 2015 - 2017
photography
Art directed and styled photoshoots for twelveNYC. branding
projects. These photoshoots consisted of products made for client
gifting + tradeshows. Photos were used for social media, web
usage, and client pitch decks.
Photographer: Daniel Dorsa
photography
Art directed and styled photoshoots for twelveNYC. branding
projects. These photoshoots consisted of products made for client
gifting + tradeshows. Photos were used for social media, web
usage, and client pitch decks.
Photographer: Daniel Dorsa
photography
Art directed and styled photoshoots for twelveNYC. branding
projects. These photoshoots consisted of products made for client
gifting + tradeshows. Photos were used for social media, web
usage, and client pitch decks.
Photographer: Daniel Dorsa
web design
Worked closely with a web designer + developer to lay out and execute the twelveNYC. website.
A showcase for all of their past projects.
Web Designer: Meagan Mosser
Developer: Tyler Pendleton
newsletter design
Conceptualized + designed weekly newsletters for twelveNYC. Each newsletter consisted of photography I
art directed. Content was based around weekly happenings, or recent projects. Every week the layout was
freshly designed and unique to the topic at hand.
social campaigns
Conceptualized + designed social posts for twelveNYC. Art directed photoshoots for social usage, and
often times would edit or collage the photos to work seamlessly on the twelveNYC. instagram feed.
Art directed and organized these photoshoots by photographers Liza Boone + Matt Borkowski
Edited these images and styled them on yellow in post production
Art directed these Valentine’s images, and styled them in post production. Using collage and drawing elements over each photo.
portfolio layout
Art Directed + organized photoshoot. Designed book layout to show clients
final execution of an entire retail program - Macy’s Valentine’s 2016.
Photographer: Liza Boone
social influencer packaging
Designed packaging for a twelveNYC social influencer box. Boxes were sent to
twelveNYC’s top clients, and told a full story about summer fun.
Box was created to show clients what twelveNYC could
potentially create for them.
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