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10 ways to supercharge your b2b lead generation efforts .pdf

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Title: 10 Ways to Supercharge Your B2B Lead Generation Efforts - AeroLeads

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10 Ways to Supercharge Your B2B
Lead Generation Efforts

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Lead generation is an integral part of Business To Business marketing. However, it is not
that easy to generate leads easily and what is harder than that is to maintain a consistent
record after generating some leads. But that doesn’t make companies from generating

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unreal leads. If you are wondering how to generate leads efficiently, here are 10 steps that
will help you supercharge your efforts.

1. Forming dedicated teams

The most important aspect of anything, that requires a lot of hard work and dedication is
that of the teams. For a painstaking process such as lead generation, an ideal team
consisting of dedicated members should be formed. The selected members should work hard
so as to generate maximum leads. For bigger companies, two or three teams should be
formulated and each one of them should be given a target.

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If they achieve the given target faster than the scheduled timeframe, the team should be
rewarded so as to encourage other teams to perform better. But at the same time, teams
performing poorly should be motivated by attractive offers like incentives. This is an external
motivation which forces them to improve their performance.

2. Starting a web portal
Once you have a dedicated team, the next thing to do is to design a web portal for the
company. This captures the interest of a random visitor online. The said portal should
contain all the relevant information regarding the company, pictures of the product and a
separate contact form for retrieving a contact database. The portal should be analyzed and
the number of visitors should be closely monitored for calculating the leads. The links of the
created web portal should be hyperlinked to all the social media platforms and an ideal
landing page should be created.

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3. Email Marketing
Once a visitor submits his)her information on the company contact form, the input is
automatically saved to the company database and the email id of that user is to be added to
the company mailing list. A well-crafted newsletter should be designed for sending it to all
the contacts on the mailing list. It is important to not to spam the customer until you hear
back from them. You can send frequent updates and news once the customer successfully
purchases a product. The sent mail should have well-crafted CTA so that the visitor won’t be
having any trouble registering.

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4. Telemarketing
Similar to Email Marketing, Telemarketing is a strategy which involves contacting the buyer
directly via phone calls so as to encourage him/her to buy the product. For this, the company
has to make a separate group of people with an advanced technical flair on English and
other languages including but not limited to the local languages. The selected person should
present the product in such a way that the customer could get all the information easily and
could understand the presented language clearly as well.

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5. Content Marketing
Writing and delivering content could generate heaps of leads. Generally, viewers prefer
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shorter articles but it is important to highlight and explain applications of the product or
services. The written content should generate a sense of trustworthiness and reliance. The
content should be catchy enough for the reader to continue until the end.

6. Developing a Social Media Network
The perfect place to find heaps of potential customer is that of the Social Media Platforms.
Once you make a separate page for the company, it is important to write content related to
the product or services. Sponsoring the content to until a maximum number of people is
optional but it is widely used by many companies so as to get better reach for the posts. Out
of Facebook and Twitter, LinkedIn is the best platform to generate better leads. LinkedIn
offers better software and an easy user-friendly algorithm which encourages the viewer to
enter details on the lead generation forms. Hence a better LinkedIn profile could land better
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lead generation.

7. Integrating Case Studies on Web Portal.
Like discussed before, A Web Portal is ideal for lead generation. While adding information to
the portal it is necessary to keep a separate section for case studies and customer feedback.
This increases the trustworthiness of the company and more people will submit the lead
generation forms after reading the customer feedback.

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8. Follow the 4 L’s of Lead Generation
The 4 Ls for lead generation include Lead capture, Lead magnet, Landing page conversion
and Lead scoring. Lead Capture is a strategy that converts the interest of the consumer and
then this interest is then made into a necessity by following the Lead Magnet and Landing
Page Conversion methodology. Once a company is generating a fair share of Leads, it is
recorded and analyzed using the fourth and integral strategy termed Lead Scoring. Surveys
have proved that the companies which adopted this strategical method improved their sales
by a major difference thereby maintaining a consistent record ever since. With the effective
use of the aforementioned 4 L’s, any company could improve the lead and furthermore keep a
consistent track record as well.

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9. Conduct Customer Surveys
This might be a new methodology to be a part of B2B, but Customer Surveys are important as
it helps in getting feedback from existing customers and resolving their issues will help
towards the betterment of the company. Their issues should be resolved as soon as possible
and once it is done an email is necessary so as to increase the trustworthiness of the
company. This helps the company to provide newer options for new customers from the
ideas and issues of the existing customers. So briefly, Customer Surveys are essential for
better performance.

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