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The Best Ad and Landing Page to Boost Online Conversions .pdf

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The Best Ad and Landing Page Elements to Boost Online Conversions

Do you find yourself in a bind over the concepts of clicks and traffic?
More often than not, majority find themselves wondering what is wrong with
their on line advertisement campaign strategy. After creating an advertisement
campaign and getting loads of clicks and traffic, you find somehow the
conversions rates not to your expectations. What will you do? Cease the
campaign, because money is involved!
A Big No. In fact, you should analyze the campaign to get what people actually
do after clicking an advertisement. Often you will find your landing pages with
missing pinch elements, which creates the vibe to spike the conversion rate. So
in this post let’s understand the best ad and landing page elements which
boost online conversions to optimize your Pay-Per-Click.
Add Attractive Images
A picture is worth a thousand words. Your page with an Interesting and relevant
pictorial representation can arrest visitor’s attention and engage them with
your landing page and don’t let them click the exit button. Search engines like
Google give priority to the images in search results. So PPC Companies
should use original images of products and can include logos, reviews and
badges to develop and nurture credibility among users.

Include Product Comparison
Products comparison lets the visitors know about your products quality and
performance, vis a vis your competitors. Set up a table or graphic showing a
list of features and differentiators to help them discern to influence their
decision accordingly. Most of the time, this strategy satiates people and egg
them to purchase the product immediately.
Add Product Reviews
Nowadays product review is an immense factor. Before availing any of your
products or services, people look for the customers’ views on those to ensure
they are in safe zone. So call your customers for product reviews and ratings to
showcase your loyalty towards your customers which fuels the conversion rate.
Include Product Demo Videos
Video content is the easiest way to demonstrate your product usability, quality
and structural and technical specifications. PPC Companies should add videos
related to your products or services as people prefer watching videos before
taking any action on landing pages. Ultimately videos help to increase the
conversion rate.
Testimonials encourage people to purchase the products, as testimonials in
advertisement or campaigns are the validation and satisfaction statement on a
product, stated by product users. The testimonials also highlight the benefits of
using the product and services, people have in the past. Most importantly,
include the recent testimonials which are not older than twelve months.
Proper Call to Action
The addition of a proper call to action statement makes you more interactive
and higher the chances of review, comments, pay-Per-Click and other boon
actions. So PPC Services providers should include the call to action phrase in
the form of a button like- “See Our Video, Sign Up, Shop Now, Try It, subscribe,
Contact Us, etc.” It should be placed at the prominent spots on the site for
maximum exposure to keep the visitors click on the button, take appropriate
action that increases the conversion.

Social Buttons
Social sharing buttons are important to boost the conversions over social
media. During the purchase if your site allows the customers to login through
social media or to share on social ground, then it gives an opportunity to
connect with many people and it multiplies. This is a faster way to boost
conversions which helps PPC agencies to reach your target buyers quickly.
To succeed in paid search, first have an able PPC service from a renowned PPC
Companies which proffers all of the above techniques in their services. So by
knowing and implementing all the essential landing page elements, you are
more likely to get the best possible conversion rate to optimize your search

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