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Business plan to start a coffee shop in little India restaurant

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Table of Contents
1.0 INTRODUCTION ....................................................................................................................................... 5
2.0. PROJECT OVERVIEW............................................................................................................................... 5
3.0 SCOPE ...................................................................................................................................................... 7
4.0 HISTORY .................................................................................................................................................. 7
5.0 ROLE OF THE PROJECT MANAGER AND PROJECT TEAM ........................................................................ 7
6.0 PURPOSE OF THE PROJECT...................................................................................................................... 9
7.0 RESEARCH METHODS .............................................................................................................................. 9
8.0 FINDINGS AND ANALYSIS ........................................................................................................................ 9
9.0 LIST OF COFFEE SHOPS IN NEWZEALAND ............................................................................................. 31
BIBLIOGRAPHY ............................................................................................................................................ 41

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1.0 INTRODUCTION
The purpose of the project is to set up a traditional Indian base coffee shop in Porirua, New Zealand. Coffee continued to
be a popular beverage choice among New Zealanders while burgeoning café culture has gained international recognition
(Euromonitor International, 2015). According to the Euro monitor data (2013), the amount of coffee consumed by New Zealand per
capita (per person on average) was 1.3 kg with 47th (1.3kg per capita) place under top 50 countries (Caffeine Informer, 2015). In
2012, café shops remained an Independent accounting for an 85% of value share but due to the introduction of chain outlets, the
share declined (Euromonitor, 2014). Therefore, Little India is one of the famous best Indian restaurants in Wellington region aimed
to open the coffee shop as their part of restaurants. Due to fulfill the purpose of this project, the project team was planning to make a
business plan for provide the guidance to Little India in Porirua city of Wellington region. The project team made different competitor
analysis to gather the data.
Porirual, is a city located in the Wellington Region of the North Island of New Zealand with population 51,720 (June 2013)
(Census Porirua, 2015; Porirua City Council, 2015). There are six coffee shops in Porirura (Trip Advisor, 2015) includes Café
Kaizen, Groundup Café, Peppermill Deli and Café, Charlies Café, Butler’s coffee shop, Ruby Café, and Café Mondo. However,
these shops are based on Australia / New Zealand but not on Indian base coffee restaurants. The researcher family comes from
Punjab region of India, hence the researcher interested to open a new coffee shop as Indian base. Secondly, this business plan
aimed to open its coffee shop in Little India restaurant. Although Little India has several branches, the project is restricted only to
Porirua branch. There are two reasons to choose this branch. Firstly, since it’s the first trial for Little India restaurant to introduce a
separate entity for coffee shop and secondly, Porirua is a quiet and multicultural society of people.

2.0. PROJECT OVERVIEW
The term ‘Project management’ refers to the application of tools, skills, knowledge and applied techniques to project
activities due to meet the requirement of the project. It covers planning, making the project plan into action, and estimating
performance and progress (Watt, 2015). In line with this, this project team makes the planning, execute the work into action and
progress and performance was estimated. A project is a group of activities undertaken to meet one or more specific objectives.
These objectives could include solving a problem, building or upgrading a system or product, launching a product or service,
implementing a strategic plan, changing a process, or one of many other unique efforts. Hence, this project team also fixed specific
objectives in terms of made a business plan to set up coffee shop in Porirua. This report provided the details of competitors include
list of coffee shops found in Newzealand and their qualities, and then found out different analysis such as competitor analysis,
SWOT, PESTLE, Porter’s five force analysis and provide the marketing plan for opening a new coffee shop. Further this report
explained the different tasks of project members in completion of whole project. The below figure depicted the project life cycle to
complete the project

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Figure 1: Project life cycle to complete successful project

Definition

Project Rules

Planning

Project plan

Execution

Project Goal
Complete

Closeout

Format
Closure and

Time

Source: Adopted from Perkins et al. (2003)
The team members have splitted into two groups and made different business analysis. Based on the analysis report, the
coffee made strategies to open their new shop in Newzealand. To start up any new business there is a necessary to understand the
triangulation for arraign success, this was shown in below figure.
Figure 2: Triangulation model of business firms

Scope

Quality
Schedule

Cost

Source: Adopted from Watt (2015)
This model support project management as well as business, in both perspective, scope is very important to analyse the
present and future trend while cost is necessary to start up and success of any project business these was attain by proper
schedule, hence it is most significant one. For instance, scope increases; cost and time also increase proportionately. This business
analysis report provide market, financial and better business plan to Little India coffee shop.

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3.0 SCOPE
During the past few decades, the coffee revolution was increased in Newzealand. The higher the popularity of coffee has
prompted a growth industry with new cafes and coffee roasting outlets springing up all over the country. Nowadays, coffee making is
very competitive especially to make good cup of coffee (Newzealand, 2015). The Little India coffee shop aimed to provide friendly,
comfortable and caring environment where the customers would receive quality coffee with Indian base taste and aroma at a
reasonable price. Variety of choices would provide to the customers to meet the wide needs of the society in terms of cultural and
demographics such as Filter coffee (Indian variety), regular coffee, smoothies, espressos, long black, lattes, piccolo latte, affogato,
espresso con panna, cortado, fluffy, macchiato, cappuccinos, and all sorts of tea, and soft drinks. In addition, the selection of vessel
would be glass, bowl, mug and cup with type of milk varied from regular, full cream, semi-skimmed, skimmed, or skinny, soy and
number of shots (Newzealand, 2015). The beans used are made out of dark roasted coffee beans (70-80%) and chicory (30-20%).
The current trend in coffee shops in Newzealand reflected coffee shop can be opened from 6.00AM to 4PM including Sundays.
The project would assists Little restaurant to open Coffee shop on delivered date with the aim to achieve break even costs within 2
years of investment. Secondly, the project would also deliver all manuals and financial budget assists also aim to open other five
branches in next five years across the little restaurants in New Zealand receive the café of choice Award. In order to prepare the
business plan for little India coffee shop, the researcher used secondary data. This data comprises of company websites, annual
reports of Newzealand, journal articles, case studies etc. with respect to stating a coffee shop business in Newzealand.


The scope of the project consists of identification and documentation of project specific goals, deliverables definitions
and planning appropriate costs, and task and deadline for the project within the given time frame.



Defining the clear scope would ensure that all the team members understand the project clearly before start.

4.0 HISTORY
Sukhi and Jonna Gill have initiated the firm with a small dairy with fish and chip shop, in Ravensbourne just outside
Dunedin. Yet, later their Sukhi’s parents visited they decided to add few Indian dishes to the fish and chip shop. However, the added
dishes received enormous response from New Zealand population. However, they could not able to cope up the demand with a
single electric stove struggling. This initiation and welcome for Indian dishes decided to open a New Zealand Indian restaurant. The
first Little India restaurant was opened in 1991. The restaurant had Indian flavors especially Punjab region of North India. They used
recipes from the Kitchen of Sukhi’s Grandmother Premjit Kaur Gill where she involved in training of chef’s of Little India’s restaurant
in her own kitchen in Chandigarh. With her training, chef’s could replicate the legendary Indian food dishes of North India, the
Punjab. Kitchen has traditional tandoors with a clay pot fired by charcoal and offer naans and meat in their authentic flavor (Family
Times, 2015).
The food of little India have provide proper dietary supplements include Gluten free breads and other couple of dishes.
Further food is vegan and dairy free along with warm and inviting atmosphere and also little India accommodate romantic dinners for
two to large group of people. Moreover, little India provide online ordering and door delivery system (Otago Daily Times, 2007; Little
India, 2012). Beyond the good scope of restaurant, Little India planned to open a new coffee shop along with restaurant. This would
help for further success of Little India.

5.0 ROLE OF THE PROJECT MANAGER AND PROJECT TEAM
For successful completion of any project that depends upon the role of project managers as well as their team members
work. According to Milosevic et al. (2011), the role of project manager ensures that the project is delivered on time, to budget and to

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the required quality standard (within agreed specifications). Further project manager ensures that the project is effectively resourced
and manages relationships with a wide range of groups (including all project contributors). The Project Manager is also responsible
for managing the work of consultants, allocating and utilising resources in an efficient manner and maintaining a co-operative,
motivated and successful team (GLA, 2015). Moreover, project manager is responsible for accomplishing the project objectives
within the constraints and also take care of project outcome (success or failure) (Leadership Champs, 2008).
Project managers roles and responsibilities are described as follows: Managing and leading the project team; Developing
and maintaining a detailed project plan; Recruiting project staff and consultants; Detailed project planning and control; Managing
project scope and change control and escalating issues where necessary; Providing status reports to the project sponsor; Liaises
with, and updates progress to, project board/senior management; Final approval of the design specification; Recording and
managing project issues and escalating where necessary; Managing consultancy input within the defined budget; Managing coordination of the partners and working groups engaged in project work; Resolving cross-functional issues at project level; Managing
project deliverables in line with the project plan; Managing project training within the defined budget; Definition and management of
the User Acceptance Testing programme; Monitoring project progress and performance; Working closely with users to ensure the
project meets business needs; Providing regular status reports to the IPSC Programme Board; Managing project evaluation and
dissemination activities; Identifying user training needs and devising and managing user training programmes (Milosevic et al.,
2011; Haughey, 2015; Srivastava, 2015; Sun, n.d.).
While Team members played a major role in project completion. However, their roles are varied depending on the type of
project includes provide functional expertise in an administrative process; Documentation and analysis of current and future
processes/systems; Defining requirements for reporting and interfacing; Work with users to ensure the project meets business
needs; User training and Identification and mapping of information needs (JISC infonet, 2015; Inviqa, 2015; Commonwealth of
Australia, 2011; Smart Cities, n.d.),. However, most important relationship between project managers and their team members is
communication. Communication has been defined as the sharing of information while project communication is sharing of projected
related communication (Project Communication Handbook, 2007) with the aim to create proper understanding between and among
the team members and its organization. The purpose to reach understanding and removes doubt, emphasises the meaning of
planning and at best involves all participants around the same round table (IDRC, 2011). Communication may involve two or a
group of people and can be verbal or written, face to face, or some medium such as telephone, email, and videoconference (Gido &
Clements, 2011). However, depending on the importance of the information to be discussed, communication mode can be chosen
(Jalava & Virtanen, 2000). Understanding the communication process is the first step in terms of who is involved, what is being
communicated, when the information is communicated, how the information id distributed and who will provide the information being
communicated (Project Communication Handbook, 2007). A lack of communication within the team members would lead to failure
of the project and creates significant loss to the firm (Gido & Clements, 2011).
Further the primary purpose of the meeting of project managers is to solve the problems faced by the team members.
There is a possibility that team members might face challenges while implementing the project, therefore any problem faced by the
member need to call for the meeting without waiting for a future review. This meeting support to understand the team difficulties and
to share their experience, to discuss their achievements and further proceedings, solutions for the problems on frequent basis such
as weekly once. This has been done through three ways, one through constant phone and email communication. However, last
would be a direct meeting, but this was done be subjected based on the availability of team members. Hence, the present report
team members and project managers must follow the roles and responsibilities for the success of this project.

© 2016-2017 All Rights Reserved, No part of this document should be modified/used without prior consent
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6.0 PURPOSE OF THE PROJECT
The purpose of the project report is to provide the business plan for setting up of traditional Indian base coffee shop in
Porirua city. Based on this report analysis, Little India makes plan to set up the coffee shop along with their own restaurant. This
report provide the details of their competitors, their quality of coffee, strength, weakness, opportunities and threats, further give the
financial plan and marketing strategy to build a new coffee shop. This plan gives an idea for little India to make their business
strategy as scopeful and ethically. Further this report gives a layout design for build their coffee shop.

7.0 RESEARCH METHODS
The present report used secondary data collection methods. This method analyses different sources like reports of
websites, journal articles, annual reports, library books, encyclopedia, newspapers/magazines etc. Research method used to collect
the data in this report is Internet. Internet searching is a vast but extremely disorganized information source. By using internet
source it is necessary to use different keyword searching. The team members make different keywords for searching purpose1.
Internet search is the practice of searching information by using several websites 2,

3

This report used this technique to analyse the

details of business plan report for making a new coffee shop. Further analyses the coffee shop details like competitors, strength and
weakness of the industry, population description, quality of coffee in Newzealand. Hence, this report used secondary data it has
several advantages includes time saving (Ghauri, 2005); accessibility, money saving, creating novel insights and feasibility,4

8.0 FINDINGS AND ANALYSIS
The crucial step in the research on innovative products and ideas regarding the needs and expectations of the customers
is planning a marketing strategy. The main aim of this chapter provides the marketing plan to set up a traditional Indian base coffee
shop in Porirua, New Zealand. With the help of the data collected through secondary research as well as with the study on
customers, profits, expenses involved and competitive firms, the researcher developed a marketing strategy for the venture. Based
on the investigations of McDonald (2002); Shilbury et al. (1998); Lancaster and Massingham (1996); and Kotler (1997), the
researcher adopted an eight step process in this study. In this research the following steps have been adopted: (a) Initially, the
researcher has determined the mission statement of the firm (b) Then business goals of the coffee shop have been set. (c) Then
market environment has been analyzed (4) In order to assess the market environment the researcher has analyzed the external
environment wherein the firm contends and the internal environment of the Indian base coffee shop itself. (5) Then SWOT analysis
has been conducted (6) Following the SWOT analysis, marketing goals has been set. (6) After this step, marketing strategy has
been developed and detailed plans have been framed. (7) Finally, the marketing plan has been reviewed.

1

hox_05_data+collection,primary+versus+secondary.pdf
https://books.google.co.in/books?id=lh-bjXSO1QC&pg=PA471&lpg=PA471&dq=Internet+search+is+the+practice+of+searching+information+by+using+sever
al+websites.&source=bl&ots=8VRW4IXOoc&sig=jQpa_2RY42M7_dI7pYLbj64IbI&hl=en&sa=X&ved=0CC0Q6AEwA2oVChMI3tOTpMvfyAIVpOimCh2CYg52#v=onepage&q=Int
ernet%20search%20is%20the%20practice%20of%20searching%20information%20by%20using%20several%20web
sites.&f=false
3
http://mediasmarts.ca/tipsheet/how-search-internet-effectively
4
http://xaperezsindin.com/2013/12/11/advantages-and-disadvantages-of-secondary-data-collection/
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2

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