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In 2017, we have witnessed a significant transformation in mobile technology. Not only
technology has taken a giant leap in terms of customer experience but also it has introduced
revolutionary concepts taking mobile technology to new heights. Apple introduced iPhone X to
claim a bigger market share and utility scope. Moreover, the phenomenal changes in the AI, AR,
and VR technology along with some innovative ways to integrate them into real-life mobile
solutions are all set to change the game for mobile app development companies in 2018.
We will be celebrating the New Year in few days and looking back it is but obvious that various
technological changes are going to influence the way mobile technology will evolve in 2018.
Nonetheless, we are already witnessing some prominent trends in mobile app
development technologies that need further exploration and innovation for enhanced offerings and
better experience giving businesses new beneficial opportunities.
In this blog, we will cover few trends that will supposedly rule the 2018 and will discuss how is it
important for every mobile app development company to follow them if they intend to beat the

Mobile App Development Trends in 2018

Mobile Apps will start Rushing to Get a Web Presence:

Businesses carried out through mobile apps will start focusing on and developing their web
presence. It will be the first major mobile app development trend in 2018. Look at the mobile app
space and you will understand the increasing congestion. Many businesses want to reinforce and
innovate their efforts in reaching customers, for doing so, concentrating on web apps is definitely a
good start. Enterprises that have adopted mobile-first or mobile-only approach have realized the
precedence of adopting mobile plus web apps approach which is more penetrating and effective.
Slumping search engine authority for businesses moving around with mobile-only approach came
up as the prime reason behind businesses shifting towards web app. Let us see what will be the
focus of enterprises adopting web apps.
“Most of the enterprises will settle for Progressive Web Apps (PWA), which are lighter versions of
native mobile apps or for Android Instant Apps for easy access by the user in a browser without
downloading them”.

Mobile Apps will Necessitate Integration of Virtual Reality and Augmented Reality:

In 2016, we went gaga after Pokémon Go, which for the first time introduced and made available
augmented reality to the mobile users. In 2017, AR and VR made it to the mobile app platform
reaching beyond engagement and promotion purposes.
Google Cardboard introduced in 2014 was the pioneering VR technology, which now has evolved
due to productive contributions from some of the bigger brands and innovative solutions. Now, few
products like Oculus owned by Facebook, Vive owned by HTC and Daydream owned by Google
display a commitment to grow AR and VR technology to new leaps and bounds. Surveys and
market analysis reports predict that the market for VR products will reach $30 billion by the end of
The AR and VR technology is growing every day offering advanced resources and facilities. In
addition to that, “businesses are showing rising interest and inclination to integrate AR and VR
features in their new or existing mobile apps”. This definitely will pull around a happening mobile
app development trend in 2018.

IoT and Wearables will Make an Impingement

Already IoT is much in existence and we are using it in different forms and elements. The
astonishing fact – more than 60k people hit search engines with the term ‘Smart Home’every
month. In addition to that, IoT is successful in effectively penetrating the home automation sector.
Thus, the increasing popularity of IoT has brought good days to automation systems like Amazon
Echo and Google Home.
Speaking of Wearables, there is no need of proofs to understand the momentum with which the
wearable market is growing. The interesting issue – wearable market is not just growing in one
particular segment; in fact, there are different forms, like smartwatches, fitness bands, smart
glasses, and Bluetooth earplugs.

There happens to be an increasing demand and innovation in the wearable products and
technology. This for sure is one of the many reasons businesses and app makers are considering
wearable technology as their next frontier of exploration and innovation. No wonder, IoT and
wearable technology is set to rise as the next profitable commodity after smartphones. As of now,
we have more than 25000 apps under the fitness and wellness category, assumed to evolve in 2018
setting a new app development trend.

Mobile Apps Call for Savvy Features with Artificial Intelligence

Although Artificial Intelligence is a newly introduced technology in the digital environment, it is
growing considerably well, and businesses tend to adopt it at a blazing rate. Each new integration
and evolution in the AI domain is boosting the technology to reach newer heights. ‘Siri’ a built-in
intelligent assistant in iPhone, answers your questions or orders food for you is a typical example
of well-developed AI. Now, driverless cars will drive you to places without wanting you to touch
the steering is an advanced integration of AI technology.
You can be sure that by the end of 2018 AI will grow, evolve and will be ready for further
innovation. The superb capability to auto-adapt will help AI in advancing by absorbing and deep
learning (artificial neural networks) from surrounding environments and feeds. In 2017, we
succeeded in programming Artificial Intelligence to furnish certain tasks using perception,
reasoning, and experience.
Most of the mobile app owners will want to update their apps in 2018 to include consumer digital
assistant for face recognition, voice recognition and for responding to the specific user needs after
communicating individually with them. AI technologies that will gain prominence in 2018 are
Speech recognition, Face recognition, Decision management, Deep learning platforms, Natural
language generation and processing as well as the Robotic process automation.

Apps will Demand Added Layer of Security

Hewlett Packard conducted a research study in 2016 focusing on Enterprise Mobile Application
Security. The study examined about 36000 apps out of which about 95.62% could not pass the set
privacy and security test. This study came as a heavy blow to many enterprises, app makers and
even app developers questioning how to increase mobile app security.
The volatile nature of the online databases and the vulnerability of integrated environments
wherein the apps reside and operate ask for a more secure and protective layer of security that will
safeguard user interest. This has motivated every entity related to mobile app development to
explore different options that would protect and secure apps from all kind of threats and risks.
2018 will come with a new mobile app development trend emphasizing great improvements in
password locks, encrypted storage, multi-layered validation access, remote wipe setups and a
higher level of monitoring and authorizing processes.

Digital Wallets will Rule the Chart

High-end technology, additional safety layer and increased user interest to shop online has resulted
in surging the demand to integrate digital payment services in the mobile apps. The inventive
offerings, compelling possibilities, and resources interrupting the virtual money space offer loads
of opportunities to innovate digital wallets and pave a way for their growth.
If we look at the market you will understand that the urban population that was actually reluctant to
shop online has accepted online shopping as an affordable option and is not hesitant to pay using
digital mode of transaction. Mobile app users for sure have an inclination towards online payment
and have accepted the fact that virtual payment and digital wallets are going to become a way of
life in near future.
This user tendency has forced many marketers, mobile app businesses, and enterprises to shift their
focus towards development and integration of mobile wallets in their mobile apps. No surprises in
the kitty, you ought to see more of this technology growth in 2018.
Final Thoughts
Undeniably, the growth happened in the mobile app development domain is phenomenal. Easy
access to the latest mobile technology, user demand and changing priorities from traditional to
digital services triggered evolution and innovation in the mobile technology. In today’s world,
things are moving fast to cope up with the technology evolution.
The core of mobility has shifted from accessibility to providing effective and user-driven digital
services packed in a mobile app. Therefore, we need a laudable commitment from the mobile app
development company to provide benefiting and sophisticated mobile solutions to users as well as
to the clients. The mobile app development trends in 2018 represent a fabric we are assisting to
complete by offering advanced digital experiences.
Sphinx Solutions is a leading mobile app development company in Pune touting know-how
experience and skills to modernize, build and design web and mobile solutions that are fully
capable of processing, storing, managing and protecting data online or offline. Our
exceptional expertise to develop fully interoperable, scalable, convenient, and highly secure
software and mobile solutions make us stand out in the competition.
Visit our Portfolio
Contact us, if you need smart and intelligent mobile apps that are in line with the latest mobile
app development trends of 2018

Copyright© 2018 Sphinx Solutions Pvt Ltd. All rights reserved.

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