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Local Website Designer Help to Get Better Local Search .pdf

Original filename: Local Website Designer Help to Get Better Local Search.pdf

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Local Website Designer Help to Get Better Local Search
with SEO
Local search? Wondering where to start? Columnist Sherry Bonelli offers five tactics to help you
kick off your local SEO campaign.
If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all
the time. When it comes to local SEO, it’s more important than ever that you optimize your onsite and off-site SEO strategies for clients and customers who may be searching for your local
business. Local competition is heating up, and if you’re not on top of your rankings, you can bet
your competitors will be.
Here are five solid local SEO tactics you can use this year to help your business rank higher for
local search terms.

1. Title and Meta description tags still matter
Title and meta description tags are HTML elements that you can customize to reflect the content
of your web page. The text of your title and description tags is displayed in search results. Think
of this text as a “mini-ad” that you need to carefully craft.
Last year, Google increased the width of the main search results area to 600px. In light of this,
the generally acceptable length for title tags is approximately 50 to 60 characters, and description
tags can be approximately 160 to 200 characters. Take advantage of this space and use it wisely
— and make sure you double-check that your titles and descriptions aren’t getting cut off in
search results.
If you’re not sure how your title and meta description tags will look or how many characters you
can get away with, try using an emulator like the one from SEOmofo or Yoast’s SEO Plugin for
Writing titles and descriptions is considered an art in the SEO world. In a sea of competing
search results, if this text isn’t unique, compelling and descriptive, then your click-through rate
will suffer. Additionally, one extra word or character could cut off your text with the dreaded
ellipses (…). This may not be a true tragedy, but it does look unprofessional, especially when it
shows up in the middle of a sentence, making your title or description less impactful.

Read full blog here http://thinlinecreative.com/better-local-search-in-stockport-and-cheshire/

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