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10 Most Interesting Digital Marketing Trends for Entrepreneurs .pdf

Original filename: 10 Most Interesting Digital Marketing Trends for Entrepreneurs.pdf
Title: Post Graduate Courses
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10 Most Interesting Digital
Marketing Trends for

Surviving in today’s business world is definitely not
a cakewalk. You need to be different and make it
unique every day. At the same time, you must pay
attention to your digital existence. Whether you’re
an entrepreneur, for your knowledge, here are top
10 trends in the digital marketing segment.

Following 10 Reasons Digital Marketing Trends for

1. Active Presence in Multiple Digital Platforms
Realizing the inherent value of digital forums, businessmen
are no longer restricted to a single platform. They are present
everywhere to follow their target audience, make new
connections and hammer the brand names into the minds of
consumers. Every second they are wither posting, tweeting or
sharing videos only to draw the kind attention of the

Writing Evergreen Content
Useful tips, important guides and best practices
come under the domain of evergreen content. Such
information never become outdated and people
keep following them to stay updated. The smartest
entrepreneurs further edit the content and display
latest information for the readers.

More Investment in Chatbots

Consumers simply love to get attended by anyone, be it
human or robots. The moment they visit a site and are
greeted by chatbots asking for their requirements,
people fall in love with this system. They keep coming
back and develop a good impression about the
brand/organization. They also spread positive word-ofmouth among relatives, friends and acquaintances.

Enhanced Focus on Invisible ROI

Business heads are more interested in creating brand
awareness than making money. Although it takes time,
effort and money; branding lasts the longest. A good
impression about brands compels consumers to
purchase the products immediately without thinking
further. While some businessmen run after money, the
smarter ones run after their customers- and that’s more
profitable in the long-run.

Generation Z
Marketers of high-end brands have already started
researching about the audience born between 1995
and 2012. They feel that this generation is actually
made for a digital life. Calling them ‘netizens’ and
not citizens, they are trying to identify their lifestyle,
psychology and purchasing tendency. Time calls for
doing the same thing for your business.

Mobile-First Concept
Be it shopping or studying, modern consumers prefer
using their mobiles over other gadgets. To tap on
them, organizations are now stressing on ‘mobile first’
concept. From apps to websites, they are making
everything according to mobile phones and similar

Influencer Marketing
Instead of spending huge on mass people, cleaver
brand managers are only talking to leaders who in
turn will inspire other people to go with a particular
brand. When commoners hear something from an
inspiring personality, they take all suggestions quite
seriously and even implement it. The formula is
simple- Spend on one, get many.

Virtual Reality
An interesting trend which has taken the entire world
by storm is the concept of virtual reality. By displaying
a real view of experience, well-known brands are
making it big in their consumer minds. It works
excellent for sectors like resorts and hotels, hospitals
and real estate.

Voice Searches
Why take the pain of typing when you can actually
say things and get solutions? Such is the concept of
voice search and the smart companies have already
started making content apt for such a digital attitude.
You too must take the searches seriously.

Real-time Videos
Be it Fcaebook or YouTube, nothing is as great as sharing live
moments through videos. When customers see you real-time
they become more interested and excited and also feel that
they are a part of that enjoyment.
To make proper use of these trends and witness successful
results, you must visit digital marketing services. As a
renowned digital media agency, we provide 360° digital media
services to our clients. Walk into our office or simply drop your
query; get multiple solutions and THINK BIG!!


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