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Beneficial Methods to Boost Engagement on Social Media with Emojis .pdf

Original filename: Beneficial Methods to Boost Engagement on Social Media with Emojis.pdf
Title: Beneficial Methods to Boost Engagement on Social Media with Emojis
Author: Tushar Kumar Gade

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Methods to
on Social
with Emojis

As social media marketers, we
very well know the value of
building emotional connection
with the audiences.
It is necessary to be viewed as
positive, friendly and human.
For brands, this normally
means adjusting the character
on the social media platform to
Plus, we often need to display
clear meaning in established
Emojis can assist add
emotional refinement to
active content.


What are Emojis?
Emojis are types of small icons or images
which are created by Unicode Standard which
are used in the text messages, websites and
various part of digital communication.
Emojis can take the form of yellow smileys or
familiar items like weather, food, animals
and more which are used on desktop and
mobile devices.

History of Emojis:They were produced in the late
90s by Japanese communications
There are total 3,019 Emojis
available in the Unicode Standard
5 billion Emojis are sent daily
World Emoji Day is July 17
95% of Internet users have used
According to the report of the
emojis research team, 95% of
people use various emojis and
more than 40% use emojis
multiple times a day and
emoji-based marketing
campaigns have increased by
150% year-over-year.

Why Marketers
and Brands are
using Emojis?
Emojis boost Engagement Ratio
Emojis convey what words can’t
Emojis give Brand Personality
Emojis make innovative marketing
Emojis work with human psychology,

So it is clear to see that emojis when used
effectively can have a straight influence on
the engagement ratio and
conversion rate. Here are effective tips to use
emojis in the online advertising and
marketing strategy which will help to engage
your audience, increase brands visibility and
conversion rate.

Beneficial methods
to boost
engagement ratio
on various social
media platforms
are as follows:-

Make it Relevant: - If the emojis are not
related to your content then don’t use it
even if it is your favorite. Pick the
relevant emojis in the content in
marketing strategies.
Make it Original: - You can use something
more artistic to convey your message than
a regular heart or smiley emojis.
Make it clear: - Do not write a whole
information statement in emojis. They are
there to improve written messaging not to
change it.
Don’t favor: - It can be interesting to ask
people to vote on something with emojis
and these kinds of posts can generate
more engagement ratio.
Make it Inclusive: - Use the variation of
skin tones to represent people, things &

For More Details
Visit The

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