02.07.2020 Docs Sharing Is Inbound Marketing Sales Funnel Necessary .pdf
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Is Inbound Marketing Sales Funnel Necessary?
Funnels are one of the necessary paths that need to built and strategies are to be developed
around it, which are the basic way to increase the leads as well as conversions of a website. A
funnel is a step-by-step process that tells, about the customer's journey throughout the website,
right from users to convert into a customer. This funnel builder helps in identifying where they
are interested, and likewise, the improvements need to be done, to increase the conversions or
even for the lead generations.
To grow a business, it is highly necessary to concentrate on marketing, sales, service, and these
factors help to focus on both the current as well as future customers. Inbound marketing funnels
are created with an agenda, to visualize customer journey and at the same time also informing
the customers about the marketing message as well as when it needs to be said. At what time the
marketing message is informed will have a great impact on the customers. Marketing and Funnel
Tech is well known for building inbound marketing sales funnel strategies which will serve the
What are the sections in inbound marketing sales funnel?
Inbound marketing sales funnel, is built based on three sections, which are named as ToFu
(top of the funnel), MoFu (middle of the funnel) and BoFu (bottom of the funnel). Inbound
funnels are built on the idea that not all the visitors of the website come with the same intention
and each has different requirements. So, fulfilling them can be possible only if a strategy is
followed and inbound marketing funnels each part suits the buyer's journey.
Top of the funnel is the basic step and is visited by more than 90% of users to the website. There
comes the importance to know and identify the audience at this stage. It is essential to
concentrate on which category of people are visiting and for what purpose they have visited the
website. This stage can be better named as learning mode as the users come here to check out
what they need and do not even have an idea that will their purpose be fulfilled or not. To attract
them, it is necessary to create content that interests them and at the same time, it should include
Middle of the funnel is the second stage, and the visitors here are the shoppers, who need
reviews, correct information and they are indeed just one step close to convert into a customer.
Even though they do not shop on the same day, still they search and compare with other
products, before they end a sale. To attract them to use case studies along with the blog content
that helps them find a solution to their problems. Bottom of the funnel are the real buyers, and
will just focus on the quality that is provided along with the service offered. So, attract them with
demos, samples and free trials.
In an above-mentioned manner, inbound marketing funnels are converted into sales and helps in
increasing them. And the Wordpress funnel builder is also built based on the same strategy.