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WilliamsportOutlawsCorporatePartnershipBooklet .pdf


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Corporate
Partnerships

Table Of contents

Schedule......................................................................................................................... 1
Dasherboards ................................................................................................................ 2
In-Ice Logos .................................................................................................................... 3
Chuck-A-Puck ................................................................................................................ 3
Illuminated Signage ...................................................................................................... 4-5
Fan Assistance Center.................................................................................................... 6
Rink Wraps ..................................................................................................................... 6
Zamboni......................................................................................................................... 7
Mascot............................................................................................................................ 7
Player Uniforms ............................................................................................................. 8
Mass Media Advertising ................................................................................................ 9
Print Opportunities ....................................................................................................... 10-11
Specialty Advertising .................................................................................................... 12-16
Tickets ............................................................................................................................ 17

321 Pine St. Williamsport
Tickets Call (570) 560-0906

www.WilliamsportOutlaws.com

home schedule
COME OUT TO HISTORIC BOWMAN FIELD AND SUPPORT YOUR
WILLIAMSPORT OUTLAWS!

All-Star Game

www.WilliamsportOutlaws.com

Day

Date

Time

Opponent

Wednesday
Friday
Thursday
Friday
Wednesday
Friday
Thursday
Friday
Saturday
Tuesday
Friday
Saturday
Thursday
Thursday
Friday
Saturday
Thursday
Thursday
Friday
Saturday
Monday
Tuesday
Wednesday
Thursday
Saturday
Friday
Saturday
Thursday
Friday
Saturday
Monday

24-Oct
26-Oct
1-Nov
2-Nov
7-Nov
9-Nov
15-Nov
16-Nov
17-Nov
20-Nov
23-Nov
24-Nov
29-Nov
6-Dec
7-Dec
8-Dec
13-Dec
20-Dec
21-Dec
22-Dec
31-Dec
1-Jan
2-Jan
3-Jan
5-Jan
11-Jan
12-Jan
17-Jan
18-Jan
19-Jan
21-Jan

7:05PM
7:05PM
7:05PM
7:05PM
7:05PM
7:05PM
7:05PM
7:05PM
7:05PM
7:05PM
7:05PM
7:05PM
7:05PM
7:05PM
7:05PM
7:05PM
7:05PM
7:05PM
7:05PM
7:05PM
7:05PM
5:05PM
7:05PM
7:05PM
7:05PM
7:05PM
7:05PM
7:05PM
7:05PM
7:05PM
1:05PM

Dayton
Danbury
1000 Islands
Dayton
1000 Islands
Danville
Cape Cod
Danbury
Danville
1000 Islands
Danville
1000 Islands
Cape Cod
Dayton
Danbury
1000 Islands
1000 Islands
1000 Islands
Cape Cod
Cape Cod
Danbury
1000 Islands
East VS West
Cape Cod
Danbury
Dayton
Dayton
1000 Islands
Danville
Danville
1000 Islands

321 Pine St. Williamsport
Tickets Call (570) 560-0906

1

Dasherboards
FULL COLOR VINYL ADVERTISEMENT DISPLAYED IN
THE PRIME HOCKEY VIEWING AREA.

Dasherboards
Dasherboards are one of the most recognizable and
sought-after forms of advertising because of their strategic
placement at ice level. Your message will be displayed at all
Outlaws hockey games, youth hockey and skating events, as
well as additional exposure through mass media coverage.
Dasherboards are one of the only forms of advertising that
will get your company message exposure via television clips
and newspaper photos, as well as Outlaws promotional
materials including, but not limited to, player posters, trading
cards, Outlaws website photos, etc.

2

321 Pine St. Williamsport
Tickets Call (570) 560-0906

www.WilliamsportOutlaws.com

In-ice logos/Chuck-a-Puck
HUGE FULL COLOR COMPANY LOGO IN THE ICE SURFACE.
CHUCK-A-PUCK IS THE MOST POPULAR INTERMISSION ACTIVITY.

In-ice logos
Ice logos are only sold in pairs. Price depends on size and
placement. Ice logos are the Cadillac of professional hockey
advertising – the size and level of exposure puts ice logos
at the top of the list for most visible item in our inventory.
Each fan in the arena will see your logo as they follow the
play throughout the game. Additionally your exposure is
magnified by the media. Our local news crews cover the
games getting you added coverage for every home game.
We have also secured full game broadcasts, getting sponsors
even more publicity in North Central PA.

Chuck-a-Puck
Wouldn’t it be great to watch fans toss pucks onto the ice
trying to land on the target displaying your company name
and logo? Sponsor will receive a banner above the concourse
table where the pucks are sold. Pucks are purchased
during each home game and thrown onto the ice during
intermission for a chance to win prizes and special offers
provided by your company.

www.WilliamsportOutlaws.com

321 Pine St. Williamsport
Tickets Call (570) 560-0906

3

Illuminated signage
FULLY ILLUMINATED BACKLIT TRANSPARENCY DISPLAYING
YOUR COMPANY MESSAGE IN A VARIETY OF LOCATIONS.

Scoreboard panel
Scoreboard advertising puts your company logo and
message directly in the fans’ view. By taking advantage of our
illuminated scoreboard panels, an advertiser will get repeated
exposure as fans are continually checking the remaining time
in the game, penalties, score, and shots on goal.

Bowl signange
Our 3’ x 10’ illuminated signs prominently displayed on the
arena’s inner walls are a huge attention grabber. Uniquely
placed above the suites and press row, these advertising
panels allow a business exposure during all Airmen Pond at
Bowman Field events.

4

321 Pine St. Williamsport
Tickets Call (570) 560-0906

www.WilliamsportOutlaws.com

Illuminated signage
FULLY ILLUMINATED BACKLIT TRANSPARENCY DISPLAYING
YOUR COMPANY MESSAGE IN A VARIETY OF LOCATIONS.

Concourse backlit
Concourse signage is visible to fans for all events at the
Airmen Pond at Bowman Field. Whether fans are entering
for an event, mingling during intermission, or waiting in line
at the concession stand, your message is sure to be seen.
Concourse signage uniquely catches fans’ attention at eye
level throughout the walkway inside the arena. This fixed
signage is available near restrooms, concession stands, and
novelty booth locations.

Seating entrance/exit
These lit panels are located above the exits to the concourse
inside the main arena. Seating entrance/exit signage is a
reference point for fans to exit the concourse as well as
another highly visible location to fans watching the game or
event at Airmen Pond at Bowman Field.

www.WilliamsportOutlaws.com

321 Pine St. Williamsport
Tickets Call (570) 560-0906

5

Fan assistance center
YOUR COMPANY CAN HAVE A BANNER LOCATED ABOVE
THE FAN ASSISTANCE CENTER.

Fan assistance banner:
The Outlaws Fan Assistance Center is used for fan questions,
contest registration, and prize pickup. This sponsorship will
have public address announcements each time Outlaws fans
are directed to register for a contest or pick up their prize.

Rink wraps
FULL COLOR APPLIQUES COVER BOTH SIDES OF THE PLEXIGLASS.

RINK WRAPS
Player/Visitor Bench:
This is an exclusive opportunity to receive maximum visibility
at all home games by attaching your company logo message
to the team’s home bench. In addition to all arena patrons
seeing your billboard, your visibility is enhanced by media
coverage.

Pine St. Williamsport
6 321
Tickets Call (570) 560-0906

www.WilliamsportOutlaws.com

Zamboni/Mascot
YOUR COMPANY LOGOS COVER ONE OF OUR TWO RESURFACING
MACHINES OR YOU CAN SPONSOR OUR MASCOT

Zamboni
Sold Exclusively:
The Zamboni is always a fan favorite and a focus for
everyone as it prepares the ice surface each and every
game. Your company can capitalize on everyone’s attention
by wrapping your logos all over the Zamboni. With at least
three appearances each game, you can have all eyes on your
company logo.

MASCOT
Sponsorship:
Be the exclusive sponsor of the Williamsport Outlaws best
known player, their Official Mascot! The Mascot attends
games, team functions, and special appearances throughout
the year. The Mascot will feature your logo on the back of
his uniform so that your brand may be associated with this
excitement and fun. Fully visible at each home game and
more, this exposure will be extremely rewarding.

www.WilliamsportOutlaws.com

321 Pine St. Williamsport
Tickets Call (570) 560-0906

7

Player uniforms
YOUR LOGO ON THE TEAMS HELMETS, JERSEYS, WARM-UP
JERSEYS OR TRACK SUITS.

Helmet logos
Your full color logo on both sides of each player’s helmet
will be seen numerous times over the course of the season.
Helmet logos are often visible in newspaper photographs,
television coverage, and promotional posters.

Jersey patch
Jersey logos are sure to get a sponsor repeated exposure
throughout the season. Choose a bottom plate logo, upper
back logo, or a chest patch, and see your company logo
whenever the players are photographed. Additionally, jerseys
are a treasured keepsake for those lucky enough to pick one
up in a live jersey auction.

Warmup jerseyS
Each game as the team takes the ice for warmups, your
business can adorn their jerseys. This is an exclusive seasonlong sponsorship for the entire jersey – decorate the team in
your colors, design, and logo. These exclusive jerseys will also
be made available to the fans via an end of the season auction
or raffle.

Track suits

8

Track suits allow your business to capitalize on the players’
exposure when the team is not on the ice. The North Central
PA region will see your business logo on the team track suits
for player appearances, team outings and events, or in the
players’ leisure time.

Mass media advertising
FOR THE SPONSOR WHO WANTS TO GET THEIR MESSAGE THROUGH
NEPA, OUR MASS MEDIA ADVERTISING IS YOUR BEST BET.

Radio advertising
Our fans tune into the Outlaws’ game broadcast for home and
away games all season; you can capitalize on their attention
through radio ads. Choose between a produced spot by
our announcer, your favorite player, or have live reads. All
commercials are sold as 30 seconds and for all game broadcasts.

Web links
This is the best bet for the business looking to drive traffic to
their website. The Williamsport Outlaws already have a fan
base that visits our website daily. By adding a custom designed
banner ad, you can capture their attention and link them
directly to your site. www.williamsportoutlaws.com

Paper the House:
Get your message right into the fans’ hands! Our staff will place
flyers on every other seat in the arena. Before the fans fold
down their seat, they’ll pick up your advertisement. We have
preselected dates available, or you can choose a date that fits
with a promotion or event at your business.

www.WilliamsportOutlaws.com

321 Pine St. Williamsport
Tickets Call (570) 560-0906

9

print opportunities
PROGRAM ADVERTISING, POCKET SCHEDULES, AND MORE.

Program ads
Program advertisements are a great way to highlight your
business in an item that all fans enjoy. This publication is
circulated throughout the season as a means for fans to read
player stats, team information, and league history. Make
sure to include a bring-back incentive so fans can enjoy your
business! Price depends on size & location.

Pocket schedule
The Williamsport Outlaws pocket schedule is readily
available throughout North Central PA and your business
can be a part of it. We print tens of thousands of copies for
distribution throughout the season and fans will be on the
lookout for these handy little schedules. This is the number
one way that fans find out about games! The Outlaws
pocket schedule will be in demand as the season nears and
referenced throughout the year. These advertisements are in
demand and are time sensitive so pick one up while they are
available!

Pine St. Williamsport
10 321
Tickets Call (570) 560-0906

www.WilliamsportOutlaws.com

print opportunities
PROGRAM ADVERTISING, POCKET SCHEDULES, AND MORE.

Magnet schedule
The annual magnet schedule is an item with a long shelf life
valuable to all advertisers! We give our magnet schedule
free to all fans at the first home game of the season and
it remains a reference source throughout the season, and
often longer. Your business can benefit by being right in fans’
eyes as they check to see when the Outlaws play next. Often
these magnets will stay around on refrigerators and in offices
well after the season has ended because they are a piece of
Outlaws history.

Poster schedule
We print thousands of poster schedules for a giveaway item
for the second home game of each season, as well as an item
for the team to autograph throughout the season.
These posters become an additional reference for the Outlaws
home game schedule.

www.WilliamsportOutlaws.com

321 Pine St. Williamsport
Tickets Call (570) 560-0906

11

Specialty advertising
WE HAVE SEVERAL READY MADE PROMOTIONS OR CAN
DEVELOP A CONCEPT SPECIFIC TO YOUR BUSINESS.

On-ice promotions
What better way to highlight your business than to have our
fans focus on your business for a fun intermission contest?
You’ll be the focus of attention as fans compete to win a prize
on the ice, participate in a game, or simply launch t-shirts
into the stands. We have ready-made games including the
human slingshot, giant tricycle races, musical chairs, and more.
Either way, your business will be the big winner with an on-ice
promotion.

In-game promotions
Each night during the game our mascot and our announcer
will be offering great prizes in the stands. It may be trivia,
singing, or having a lucky program. No matter what the catch,
fans will remember you! They win a prize from your business
and you’ll get great publicity.

Year-end awards
Be part of the action. Be on the ice at the Outlaws last regular
season home game and present your award. The Outlaws will
name the award after your company. One trophy with your
company name on it will stay in the arena and one trophy will
go home with the player.

Pine St. Williamsport
12 321
Tickets Call (570) 560-0906

www.WilliamsportOutlaws.com

Specialty advertising
WE HAVE SEVERAL READY MADE PROMOTIONS OR CAN
DEVELOP A CONCEPT SPECIFIC TO YOUR BUSINESS.

Giveaway night
If you’re looking for a long lasting, big impact promotion –
the giveaway night is the way to go. We’ll help you choose
an item to present the fans as they enter the game and
you’re sure to see a huge impact. We’ve got everything;
noisemakers, pom-poms, ice scrapers, flashlights,
megaphones, rally towels, concept photos, trading cards,
pucks, bobbleheads, t-shirts, hats and more – choose the
best fit for your business and you’ll be a hit with the fans.
We can also customize the item with a bring-back incentive
for the fans to visit your business – the possibilities are
endless. Your sponsorship includes all promotion leading
up to the game, as well as in the game mentions.

"Official sponsor"
We have numerous opportunities for your business to be
the “Official _______ of the Williamsport Outlaws.” For
example, the “Official Game Puck Delivery” would be great
for a delivery company. Have a delivery person bring the
puck out in your company’s box. We couldn’t start the
game without you! The possibilities are endless.

www.WilliamsportOutlaws.com

321 Pine St. Williamsport
Tickets Call (570) 560-0906

13

Specialty advertising
WE HAVE SEVERAL READY MADE PROMOTIONS OR CAN
DEVELOP A CONCEPT SPECIFIC TO YOUR BUSINESS.

Overtime/Shootout Sponsor
Your company will be the official sponsor of each
overtime home game. Included in the sponsorship, is a PA
announcement at the beginning and conclusion of the
overtime period. If the Outlaws win during the overtime period,
your company will have the opportunity to distribute or give
away a promotional offer or prize to select fans.

Check of the Game
Your company will be the official sponsor of the Check of the
Game. The Check of the Game will be announced over the
Public Address System.

Save of the Game
Your company will be the official sponsor of the Save of the
Game. The Save of the Game will be announced over the Public
Address System.

Pine St. Williamsport
14 321
Tickets Call (570) 560-0906

www.WilliamsportOutlaws.com

Specialty advertising
WE HAVE SEVERAL READY MADE PROMOTIONS OR CAN
DEVELOP A CONCEPT SPECIFIC TO YOUR BUSINESS.

Exclusive Power Play Sponsor
Your company will be the exclusive sponsor of the Power Play.
This popular fan-interactive item is announced at every home
game in which the Williamsport Outlaws go on the Power Play.
After a successful Power Play, you will have the opportunity to
distribute or giveaway a promotional offer to fans. This is a high
traffic driver.

Exclusive Penalty Kill sponsor
Your company will be the exclusive sponsor of the Penalty Kill.
This popular fan-interactive item is announced at every home
game in which the Williamsport Outlaws go on the Penalty Kill.
After a successful Penalty Kill, you will have the opportunity to
distribute or giveaway a promotional offer to fans. This is a high
traffic driver.

Exclusive Hat Trick sponsor
Your company will be the exclusive Hat Trick sponsor. Any
Outlaws player scoring a Hat Trick during a home or road game
will be recognized on the ice at the next home game with your
company representative. A Hat Trick scored at home games will
also receive recognition from the public address announcer
that night.

www.WilliamsportOutlaws.com

321 Pine St. Williamsport
Tickets Call (570) 560-0906

15

Specialty advertising
WE HAVE SEVERAL READY MADE PROMOTIONS OR CAN
DEVELOP A CONCEPT SPECIFIC TO YOUR BUSINESS.

Puck advertising
Put your company on a game souvenir that fans really desire...
our official pucks! Your sponsorship will include the full
season of either practice pucks or game pucks, and mentions
during the games. Your full-color logo will adorn all pucks
used throughout the season as well as 100 pucks for personal
distribution.

Player and mascot
appearances
Your company will receive appearances by the Williamsport
Outlaws and their Mascot at your place of business or a
location of your choice. This is a great way to bring the fans
directly to your door. Build relationships and expand your
brand recognition through the entertainment value of the
Williamsport Outlaws players and The Outlaws Mascot.

Pine St. Williamsport
16 321
Tickets Call (570) 560-0906

www.WilliamsportOutlaws.com

Tickets
WE HAVE SEVERAL READY MADE PROMOTIONS OR CAN
DEVELOP A CONCEPT SPECIFIC TO YOUR BUSINESS.

season tickets
Enjoy every home game from the same seats, qualify for all
season ticket holder benefits, and have fun! Purchasing season
tickets gives your business a first hand view of your advertising
dollars at work. Come feel the excitement of an Outlaws hockey
game! Bring your friends, family, key employees, or a potential
business associate.

corporate outings/Events
The Airmen Pond at Historic Bowman Field has a personalized
and private section for businesses to utilize to entertain
customers and employees, or just enjoy a private area within
the facility.

group tickets
Group tickets are a great way to promote team building within
your company, say thanks to your staff, or send a charitable
organization to an Outlaws game. Group packages can be
tailored to your requests. We can offer an on-ice game for your
group, PA and scoreboard announcements, or you could outfit
your group in your business’ t-shirt. The possibilities are endless.

www.WilliamsportOutlaws.com

321 Pine St. Williamsport
Tickets Call (570) 560-0906

17


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