Display Rates Retail 10.2012 .pdf
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Washington, D.C. 2012
Audience
Map
Circulation
LOCAL RETAIL rates (NET)
Editorial
Rates
Specif ications
ROP Full Color Rates
The Examiner delivers two print audience channels: home-delivery and single-copy. These channels can be purchased in combination or separately.
Dollar Volume
Home & Street Edition
Open
$5,000
$25,000
$50,000
$100,000
Street Edition
Sunday
Thursday
Friday
Wednesday
Monday & Tuesday
$113.61
$92.78
$87.11
$85.22
$83.33
$130.24
$105.76
$99.08
$96.87
$94.65
$81.17
$66.18
$62.07
$60.71
$59.35
$61.64
$50.28
$47.17
$46.14
$45.12
$52.71
$43.31
$40.75
$39.89
$39.03
For annual programs larger than $200,000, please consult your Account Executive.
Sunday
Thursday
Friday
Wednesday
Monday & Tuesday
Front Page Strip
$1,657
$1,876
$1,192
$914
$690
Page 1 – Sky Box
$620
Sunday
$758
Thursday
$417
Friday
$320
Wednesday
Monday$260
& Tuesday
$1,657
$1,876
$1,192
$914
$690
$620
$758
$417
$320
$260
$1,089
$1,239
$801
$766
$532
(52x)
$958
$1,089
$705
$673
$470
(1x)
$4,421
$5,119
$3,844
$2,948
$2,576
(13x)
$4,112
$4,858
$3,575
$2,742
$2,396
Advertising Positions, Adjacencies, and Color
Front Page Strip
(52x)
Page 1 – Sky Box
Feature Pages – 5x2 (26x)
Pop Up Ads
(Limited Availability)
Advocacy rate: $7,489 - Full page, full color - Everyday
Sunday
Thursday
Friday
Wednesday Monday & Tuesday
Premium
position
charges
25%
Front Page Strip (52x)
$1,657
$1,876
$1,192
$914
$690
Premium
positions
are subject
Page 1 – Sky
Box
$620to availability
$758(Page 3, Back
$417Page, Op-ed,
$320Section Pages)$260
Ask your account executive about special placement opportunities.
Preprinted Insert Rates
Feature Pages – 5x2
$1,089
$1,239
$801
$766
Drop Days: Thursday and Sunday
$532
Rate per 1,000 pieces*
Open
5x
13x
26x
52x
Single-sheet
$36
$33
$31
$30
$29
4-8 Pages
$42
$39
$37
$36
$35
12-28 Pages
32-56 Pages
$44
$47
$41
$43
$39
$41
$38
$40
$37
$39
*Minimum Quantity: 25,000 Multi-option Print & Deliver prices available
Over 56 pages call publisher
$50,000 volume level, charity rates
Ads larger than 9.5” deep will be charged for the full depth of 11.5”
Phone: 703.738.0751 Fax: 703.738.0611 Email: ahager@washingtonexaminer.com
10-12
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