Display Rates Retail 10.2012 .pdf

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Washington, D.C. 2012

Audience
Map
Circulation

LOCAL RETAIL rates (NET)

Editorial
Rates
Specif ications

ROP Full Color Rates
The Examiner delivers two print audience channels: home-delivery and single-copy. These channels can be purchased in combination or separately.
Dollar Volume

Home & Street Edition

Open
$5,000
$25,000
$50,000
$100,000

Street Edition

Sunday

Thursday

Friday

Wednesday

Monday & Tuesday

$113.61
$92.78
$87.11
$85.22
$83.33

$130.24
$105.76
$99.08
$96.87
$94.65

$81.17
$66.18
$62.07
$60.71
$59.35

$61.64
$50.28
$47.17
$46.14
$45.12

$52.71
$43.31
$40.75
$39.89
$39.03

For annual programs larger than $200,000, please consult your Account Executive.
Sunday

Thursday

Friday

Wednesday

Monday & Tuesday

Front Page Strip

$1,657

$1,876

$1,192

$914

$690

Page 1 – Sky Box

$620
Sunday

$758
Thursday

$417
Friday

$320
Wednesday

Monday$260
& Tuesday

$1,657

$1,876

$1,192

$914

$690

$620

$758

$417

$320

$260

$1,089

$1,239

$801

$766

$532

(52x)

$958

$1,089

$705

$673

$470

(1x)

$4,421

$5,119

$3,844

$2,948

$2,576

(13x)

$4,112

$4,858

$3,575

$2,742

$2,396

Advertising Positions, Adjacencies, and Color
Front Page Strip

(52x)

Page 1 – Sky Box
Feature Pages – 5x2 (26x)

Pop Up Ads
(Limited Availability)

Advocacy rate: $7,489 - Full page, full color - Everyday

Sunday
Thursday
Friday
Wednesday Monday & Tuesday
Premium
position
charges
25%
Front Page Strip (52x)
$1,657
$1,876
$1,192
$914
$690
Premium
positions
are subject
Page 1 – Sky
Box
$620to availability
$758(Page 3, Back
$417Page, Op-ed,
$320Section Pages)$260
Ask your account executive about special placement opportunities.

Preprinted Insert Rates
Feature Pages – 5x2

$1,089

$1,239

$801

$766

Drop Days: Thursday and Sunday

$532

Rate per 1,000 pieces*

Open

5x

13x

26x

52x

Single-sheet

$36

$33

$31

$30

$29

4-8 Pages

$42

$39

$37

$36

$35

12-28 Pages
32-56 Pages

$44
$47

$41
$43

$39
$41

$38
$40

$37
$39

*Minimum Quantity: 25,000 Multi-option Print & Deliver prices available
Over 56 pages call publisher
$50,000 volume level, charity rates
Ads larger than 9.5” deep will be charged for the full depth of 11.5”

Phone: 703.738.0751 Fax: 703.738.0611 Email: ahager@washingtonexaminer.com
10-12


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