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Hill Kelly
2014 SPONSORSHIP KIT

Now in its fourth year, the New Year’s Eve Pensacola
Pelican Drop™ is a proven success, drawing more than
50,000 people from across the region and the country
to Downtown Pensacola.
The Downtown Improvement Board invites everyone
to celebrate the Pensacola Pelican Drop™ and the
beginning of a New Year on the Gulf Coast.
The 2014 Pensacola Pelican Drop™ begins at 5 p.m.
and continues through the night until 12:30 a.m.,
bringing people of all ages, a variety of live music,
street performances, food and drinks and other fun for
this incredible celebration to the ultimate community
party. The Pensacola Pelican Drop™ also includes a
children and teen pavilion and three entertainment stages.
The highlight of the night will be the midnight Pelican
Drop™. New York has their crystal ball, but here in
Pensacola a 13-foot illuminated Pelican with more
than 1,500 sparkling lights on its 20-foot wingspan
will carry us into the New Year. The countdown will
draw all eyes to the Pelican, with a Pelican lighting
as the Children’s Event at 8 p.m. and again with a
traditiona idni t drop co p ete it fire or s and
confetti. Throughout the evening he will be perched
above the celebration, keeping watch from a 100-foottall platform at the intersection of Palafox and
Government Street.

FIREWORKS

MUSIC
CONFETTI

&
BRIGHTEST

the biggest

PELICAN
you’ve ever seen.

As community leaders and longtime supporters
of events that promote family and fun in our area,
we wanted to invite you to become a part of the
celebration. Several levels of sponsorship are
available, and of course we want every downtown
business to plan something special for the night.
Become a part of the excitement and the party that
has become a Pensacola tradition.
Thank you for your support and consideration,

Danny Zimmern
Pelican Drop Coordinator
(850) 434-5371

Artel Exclusive Event
Ring in the New Year at the Pensacola Pelican Drop like
never before! An exclusive addition this New Year's Eve to
celebrate the biggest night of the year! The Artel Event is
sure to be the talk and the toast of the town.
Celebrate in style – Artel's beautiful historic architecture,
with a pump of modern atmosphere, is the perfect setting
for revelers to mix and mingle. Inside the Artel Event
enjoy hors d'oeuvres and premium cocktails from the
open bars. Head outside to Artel's elegant outdoor
courtyard to experience an exclusive, unobstructed view
of live entertainment, the 2014 countdown and the New
Year's Eve firework show. You will be in the center of it all!
Dance the night away with live entertainment and, best of
all, marvel at unbeatable views of the fireworks over
Downtown Pensacola while you count down to the new
year. The Pelican Drop never looked so good!
Tickets to Artel's Exclusive New Year’s Eve Party 2014
include:
• Premium Open Bar from 8pm-1am
• Premium of Hors d'oeuvres
• Live entertainment with convenient front row
access
• Live NYE 2014 countdown
• Midnight champagne toast
• $125 each or $200 a couple

Pelican Drop Sponsorship
• Prominent placement of your logo on all sponsorship signage at the event
The pelican will be named after your company
• Name and Logo on all printed promotional materials
• Name will be included in all press releases before and after the event
• Logo displayed on event website
• Business Name displayed in a newspaper thank you ad
• Event booth for your company to distribute your company ’s information

Artel Exclusive
• Prominent placement of your logo on all sponsorship signage at the event
The stage will be named after your company
• Name and Logo on all printed promotional materials
• Name will be included in all press releases before and after the event
• Logo displayed on event website
• Business Name displayed in a newspaper thank you ad
• Event booth for your company to distribute your companys information

Teens Event
• Prominent placement of your logo on all sponsorship signage at the event
The stage will be named after your company
• Name and Logo on all printed promotional materials
• Name will be included in all press releases before and after the event
• Logo displayed on event website
• Business Name displayed in a newspaper thank you ad
• Event booth for your company to distribute your company’s information

Fireworks Sponsorship
• Prominent placement of your logo on all sponsorship signage at the event
e fire or s i be presented b our co pan
• Logo displayed on event website
• Name and Logo on all printed promotional materials
• Business Name displayed in a newspaper thank you ad

2014
Celebration

SPONSOR
OPPORTUNITIES

Pelican Sponsorship
• Recognized with signage at children
’ s station
• Logo displayed on event website
• Business Name displayed in a newspaper thank you ad

Name the Pelican Sponsorship
Children’s Event

Sponsorship Opportunity

Hill Kelly Dodge - $20,000
• Amplify your brand with marquee stage exposure. The Main Stage will be named after
your company and will be referred to in advertising and live as either “The Main Stage
brought to you by Hill Kelly Dodge”, “Or simply “The Hill Kelly Dodge Main Stage”
- Target Audience of 50,000+
- Media Imprint
• 1.2 million+ people and 3 million+ impressions
- 50,000+ unique web visitors
- 10,000+ total social media followers
• Engage the audience with banner space recognizing your company and the stage name
• 10 VIP tickets to the Artel Exclusive Event
• Prominent placement of your logo on all sponsorship signage at the event
• Business Name and Logo printed on all promotional materials
• Business Name will be included in all press releases when referring to the stage,
before and during the event
• Logo and company highlight featured on website, www.pensacolapelicandrop.com
• Visibility on multiple social media platforms
• Media mentions and recognition in radio, print, and television, including:
- Business name displayed in all newspaper in both news and with event
advertising including a post event thank you ad. Newspaper coverage (PNJ,
IN, DTC, etc.)
- Mentions on Live TV broadcast and TV spots when referring the stages and the
event
- Radio mentions (Cat Country, 1620AM, ESPN 1450 and 101.1, TK101, Magic
106.7, WXBM, WCOA 1370 and 100.7, 94.1, 107.3, etc.) before and during event
• Event booth for your company provides human touch-points for product distribution,
sampling, offers and more
• Create brand loyalty and reach new customers with your corporate on-site vehicle
• Right to appear on stage and be recognized during the event (option)
• Product integration allows Dodge Truck to “appear” to lift the pelican (option)
• Product integration allows raising and displaying a Dodge Truck in the air (option)
• Draw crowds with the opportunity to showcase Pelican at Dealership (option)
*Audience participation is based on verified attendance
*Media outreach is based on geo targets and 3X visibility and impact

Belmont St

Belmont St

W Wright St

W Wright St

Gregory St

Gregory St

S Palafox St

S Baylen St

S Palafox St

La Rue St

S Baylen St

Spring St
Spring St

La Rue St

W Chase St

W Chase St

E Garden St

E Romana St

MAP

Intendencia St

S Tarragona St

S Palafox St

S Baylen St

SPONSOR

S Jefferson St

E Romana St

Intendencia St

2014
Celebration

S Tarragona St

S Baylen St

S Jefferson St

W Garden St

Government St

Government St

Zarragosa St

Zarragosa St

Main St

Main St

•

Height: 14 ft.

•

Wingspan: 20 feet

•

Weight: 300 lbs.

•

Number of feathers: 2000+

•

Number of lights: 1,500+

•

Goes up: 100 feet

•

Comes down to: 40 feet

•

Built in: 2008

• “PENSACOLA” added in 2009

the

PENSACOLA

PELICAN

FACTS

•

New Year numbers: Over 6 feet tall

•

Aluminum frame and feathers

•

Based on the Gulf Coast’s Brown pelican