The Measles & Rubella Initiative of LCIF (PDF)

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Title: The Measles & Rubella Initiative of LCIF

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The Measles & Rubella Initiative of LCIF
The Measles & Rubella Initiative of LCIF

Rubella is also an air-born
disease like measles. Rubella
infections cause a relatively mild
disease for children compared to
measles. The usual features of
rubella are fever, malaise, mild
conjunctivitis, post auricular,
occipital and posterior cervical


Clubs International Foundation (LCIF) is an official
partner of the Measles & Rubella Initiative (formerly the Measles
Initiative), a collaborative effort of the World Health Organization
(WHO), the United Nations Foundation, UNICEF, American Red
Cross and the U.S. Centres for Disease Control and Prevention to
reduce the number of measles-related deaths. The Measles &
Rubella Initiative is considered one of the most effective partnerships in the history of public health.
The Measles Initiative was launched in 2001 on the premise that
any death from measles is one too many. At that time, measles was
the single largest, vaccine-preventable cause of death among
children. Partners provide technical, financial and grassroots
support for measles vaccination campaigns.
Alliancethe Measles Initiative achieved great
By combining
results in its goal to eliminate measles. Over 1 billion children
have been vaccinated. Children in more than 80 countries have
received vaccinations, reducing measles deaths by 90 percent in
nearly all countries.
In April 2012, the Measles Initiative changed its name to the
Measles & Rubella Initiative. The new name fits its new global
strategy of targeting rubella and congenital rubella syndrome
along with measles, through one combined vaccination.
LCIF and Lions are proud to partner with organizations leading
the effort to end measles. Together, we are making measles history.

The GAVI Alliance

The GAVI Alliance and Lions Clubs International announced a

unique partnership at the 96th annual convention in Hamburg,
Germany on 8 July, 2013 that will help to protect tens of millions of
children in the world’s poorest countries against measles, a highly
infectious disease that kills an estimated 430 people every day,
mostly in developing countries.
Under the partnership, Lions Clubs International will deploy its
network of 1.35 million volunteers to raise US$30 million and to
improve access to vaccines through the GAVI Alliance, a
public-private partnership whose mission is to save children’s lives
and protect people’s health by increasing access to immunization in
the world’s poorest countries.
The funds raised by the Lions will be matched by the UK’s
Department for International Development (DFID) and the Bill
& Melinda Gates Foundation, bringing the total to US$60
million. The announcement was made at the Lions Clubs’ 96th
annual convention in Hamburg, Germany.
Measles is a highly contagious
viral disease, spread through close
contact with infected persons. If
there is just one person with
measles on a crowded bus of 100
people, 90 others will become
infected if they are not vaccinated.

Objective related to measles
Achieve national level 95% Measles vaccination coverage and
reaching measles elimination status by 2016
Objective related to Rubella
Achieve national level 95% vaccination coverage and rubella
disease 90% by 2016 as compare to 2010 (12,467)

MR Initiative: Global Strategic Plan 2012-2020

Achieve & maintain a world without measles, rubella & CRS
The Goals: By end 2015
Reduce global measles mortality at least 95% compared to 2000
estimates (548,000).
Achieve regional measles and rubella/CRS elimination goals.
By end 2020
Achieve measles & rubella elimination in at least five WHO

MR Campaign in Bangladesh

Campaign duration: Three weeks rolling campaign
1st week: Institutional Campaign all educational
institutes will be covered.
2nd and 3rd week: Community campaign through
regular EPI outreach sites.
MR vaccine will be given to all targeted children irrespective
of measles/rubella illness.
Individual Child Registration will be done.
Fixed site (UHC, hospital, clinics etc ) will keep open every
day for 3 weeks (18 days)
Each team will compose of Two skilled vaccinators and
Three volunteer
Additional teams will be deployed for high risk children
(floating/working children)
Left out children will be vaccinated in any nearby campaign
site or routine EPI sites (fixed or outreach)
Need based evening session will be organized
Control Room and Management team will be estab lished at
all administrative level of MoHFW/LGRD/ Lions MR
Campaign office to monitor daily progress.

Target Population

Target Group: Children aged 9 months to <15 years
Total Target Population: 52 million

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