JBA version2 (PDF)

COMPANY
SPOTLIGHT
Color Merchants, Inc.
6 East 45th Street, Room 1704
New York, NY 10017
Phone: 800-356-3851
Website: www.colormerchants.com
Email: keven@colormerchants.com

Who is Color Merchants?
Founded in 1987, Color Merchants offers a wide range of amazing
products. Color Merchants provides earrings, rings, pendants,
tennis bracelets, and display programs in karat gold. From
bright gemstones to shimmering diamonds,Color
Merchants truly has something for every retail
jeweler. Thanks to 25 years of experience, they
have grown as the leader of the wholesale
jewelry market.

What makes Color Merchants
unique?
Besides their extensive catalog including
hundreds of styles, they take pride in
their wonderful and highly qualified
employees, especially the remarkably
responsive customer service
department. Some of their customer
service reps on staff have been with
them for decades, and it shows. When
the phone rings, they answer! Plus,
Color Merchants always make sure
that their outstanding assistance is
matched with fast, on time delivery.
All of that, plus a great team of
independent sales reps across the
country makes them one of the most
efficient companies in the industry.

What does Color Merchants
attribute to their success?
They believe the key to their longevity
is based on quality relationships. Color
Merchants always works with the customer to
provide the best products for their individual
needs. They don’t consider themselves a dealer,
but a partner.

How did Color Merchants begin in the
jewelry industry?
Their company owner and CEO Keven Peck started as a diamond
buyer. Now, with knowledge of all sides of the business, he helps

28

JEWELRY BUSINESS ADVISOR | JULY/AUGUST 2013

make sure the quality of their goods and service is of the upmost
significance for the retail jeweler. This caliber of experience helps
Keven and the rest of his team preserve unparalleled insight and
a broader inventory than any other wholesaler.

What are some examples of innovation by
Color Merchants?
Color Merchants is at the forefront of utilizing
some great jewelry industry technology such
as GemFind, Jewel Connect, and The Edge/
MaxiTurn. Color Merchants was one of
the first to offer birthstone displays at
competitive prices. They’ve also been
innovative with their designs such as
theirDashing Diamonds line which
features beautiful dangling diamonds,
set in 14k white gold. Color Merchants
created Dashing Diamonds over
seven years ago, and have seen
a recent trend of many retailers
carrying similar pieces.

What products are Color
Merchants excited about?
They are very excited about
theirDashing Diamonds line right
now. The suspended diamonds give
the illusion that they float and move
in mid-air for a very elegant and
fashionable look. It’s luxury jewelry at
Color Merchants’ excellent prices. Each
design comes in a pendant or earring
style, so consumers can buy the matching
set or mix it up.

How can Color Merchants be
contacted?
They can be contacted on their toll free number at
1-800-356-3851. You can also check out their website
www.ColorMerchants.com to see the hundreds of styles
offered. While you’re there, make sure to sign up for their email
list for updates on their amazing collections.

www.jbamagazine.com