OgilvyChangeNudgestock .pdf

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June 6th 2014

The Astor Theatre

Stanhope Road, Deal, Kent
CT14 6AB

Inspiring Theory

Headline
act

Prof. Armand Leroi

Professor of Evolutionary Developmental
Biology at Imperial College London

Dr. George Cooper

Expert in behavioural finance and author of Money,
Blood and Revolution and The Origin of Financial Crises

Dr. Dan Lockton

Senior Associate at Helen Hamlyn Centre for Design,
Royal College of Art

David Bodanis

Futurist, speaker and popular science author

The Magic of Behavioural Design
Jez Groom

Founder and Chief Choice Architect at #ogilvychange

Paul Craven

Financial investor of 27 years experience, member of
the Magic Circle and expert in behavioural economics

Ed Gardiner

Head of the Behavioural Design Lab in partnership with
Warwick Business School

Rob Teszka

Cognitive psychologist at Goldsmith’s University and a
member of the Magic Circle

Get Real! Putting Theory into Practice
Kelly Peters

CEO and Managing Partner at Beworks, the Toronto based
behavioural economics consultancy founded by Dan Ariely

Craig Sullivan

Consultant and implacable proponent of optimisation,
usability, UX and split testing

Dr. Jules Goddard

Fellow of London Business School and expert in applying
psychology to business management

Major-General
Andrew MacKay

Former British Army officer (commanding the 2nd Division
in Helmand Province) and author of Behavioural Conflict

Rory Sutherland

PIER REVIEW: Vice-Chairman of Ogilvy UK, behavioural
impresario and founder of #ogilvychange

To join the festiva°
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