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2015Food Safety Magazine Media Kit .pdf


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2015
MEDIA PLANNER

The Integrated Market Leader
Print + Digital Edition + Apple & Android Apps | FSM: eDigest Newsletter
Food Safety Magazine Website | www.foodsafetymagazine.com
Food Safety Connect Online Marketplace | www.foodsafetyconnect.com

The Integrated Market Leader
Year after year, Food Safety Magazine (FSM) serves as the food industry’s top resource for
science-based solutions along the food supply chain by supplying cutting edge, ROI-focused
information to leading food processors, foodservice/retail and regulatory organizations
worldwide. FSM is recognized as the trusted industry resource above all others.
Leveraging the strong foundation that our legacy print brand maintains, Food Safety
Magazine has successfully implemented digital products that give advertisers the widest range
of options for their integrated marketing efforts.
Our complement of online products includes:
• The digital edition allows food safety professionals around the world free access to all the
content included in our print edition;
• Apple and Android Apps make sure that wherever our readers are—and on whatever device
they choose—they can access our industry-leading editorial;
• The FSM: eDigest newsletter delivers original content, news and
product spotlights to subscribers’ inboxes twice per month;
• FSM eDigest: Tech Report delivers custom eblast options twice
monthly;
• The FSM website (www.foodsafetymagazine.com)
delivers high-impact and cost-effective banners;
• Food Safety Connect (www.foodsafetyconnect.
com) is a one-of-a-kind online marketplace that
provides year-round coverage at an affordable
price; and
• FSMs webinar program allows sponsors to generate
leads while educating the industry on the important topics.
Together, these products offer advertisers consistent and
proven options to supplement their marketing efforts to food safety
professionals and will fit any budget.

Editorial Mission
Food Safety Magazine’s mission is to provide all levels
of food safety decision makers in food manufacturing,
foodservice/retail, regulatory and research with state-ofthe-art, state-of-the-practice knowledge that aligns food
safety science and technology with business strategies to
optimize the efficiencies and effectiveness of food safety
systems across the supply chain.

FSM Print Edition
Food Safety Magazine’s readership of more than 20,000 offers advertisers a
targeted audience of food safety and quality professionals at food and beverage
manufacturing companies, foodservice/retail operations, regulators and agrifood laboratories worldwide. These decision makers implement science-based
food safety strategies and systems to prevent, control and test for chemical,
microbiological and physical hazards to ensure they do not enter the food
supply—all while maintaining the quality attributes of food products expected
by consumers.

Subscriber by Title

General/Corporate Management
(3,777) 18.88%

Food Safety
(3,929) 19.64%

QA/QC
(3,077) 15.38%

Subscriber by Company
Food/Beverage Processor
(6,419) 32.00%

Food Ingredient Manufacturer
(2,138) 10.60%
Consulting
Firm/Service
(2,088) 10.43%

Other Processors
(1,777) 8.88%
Foodservice/Retail
(2,078) 10.38%

Government Laboratory
(383) 1.90%
Research & Development
(481) 2.19%
Packaging
(501) 2.50%
Biotechnology
Company
(453) 2.26%

Independent/
Contract Laboratory
(521) 2.60%

University/College
Laboratory
(1,194) 6.00%

Government Agency
(2,020) 10.00%

Pass-Along Distribution

Other
(1,446) 7.23%

Consultant
(1,399) 6.99%

Chemist
(269) 1.34%
Food Technician /Technologist
(473) 2.36%
University Dept. Head/Professor
(524) 2.62% Microbiologist
(661) 3.30% Research &
Development
(864) 4.32%

Regulatory/
Legal Affairs
(1048) 5.24%

Laboratory
Manager/Director
(1,203) 6.00%

Plant
Operations/
Production/
Sanitation
(1,340) 6.70%

Subscribers by Principal Products/Services
Meat/Poultry................................................65%
Fish/Seafood................................................ 31%
Dairy/Eggs....................................................54%
Fruits/Vegetables.........................................34%
Grain/Milled Products................................24%
Baked Goods...............................................28%
Sugar/Confectionary.................................. 16%

Ingredients/Flavors.....................................36%
Fats/Oils....................................................... 16%
Beverages/Beer/Wine................................34%
Misc. Foods..................................................25%
Prepared Foods...........................................27%
Other............................................................ 13%

Subscriber data reveals that each issue of Food Safety Magazine is
passed along on to an additional 1.5 professionals. Total distribution
per issue including pass-along averages 49,738.

FSM Website
FoodSafetyMagazine.com
Food Safety Magazine’s website provides a dynamic online home for our
industry-leading editorial. Features include current and archived issues as well as
daily news, eDigest newsletter content and Signature Series articles.
Advertisers enjoy a great selection of placements, from standard banners to
high-impact page peels and interstitials. Banners are served site-wide in rotation,
allowing advertisers to take advantage of all the traffic (pageviews) that
FoodSafetyMagazine.com delivers.
Static footer and page peels are delivered site-wide without rotation.
Banner ads are served in rotation (up to 3) and deliver site-wide exposure.
Leaderboard....................................................... 728 x 90.................................................$2,050
Expandable Leaderboard................................. 728 x 200...............................................$2,500
Boom Box........................................................... 300 x 250............................................... $2,250
Double BOOM!.................................................. 300 x 600................................................$3,150
Horizontal........................................................... 468 x 60................................................. $1,550
Interstitial............................................................ 640 x 480................................................$4,150
Static Footer....................................................... 960 x 45..................................................$4,150
Page Peel............................................................................................................................$4,950

FSM Grows Social

7020

1057

year-to-year
increase
of 64%

Year-to-year
increase
of 212%

Followers

Likes

433

Followers

Year-to-year
increase
of 33%

1071

Shares/Mo
average
articles
shared per
month

As of October 11, 2014

FSM:eDigest Newsletter
FSM: eDigest Newsletter & Tech Report
Supported by original food safety-focused articles and timely
news features, advertisers have the opporutnity to deliver their
message via Food Safety Magazine’s email distribution list of 12,500
qualified professionals.

eDigest Advertising Options Include:
Feature Banner: one per issue, 160 x 600.......................................................... $,1500
Horizontal Banner: two per issue, 468 x 60..........................................................$900
Secondary Banner: one per issue, 160 x 300........................................................$750
Product Spolight: Text ad, 100 words + photo + link...........................................$800

Tech Report:
Custom HTML blasts............................................................................................. $4,000
Tech Report delivered 2nd, 4th and when available 5th Tuesday of each month.
Check with your sales representative for availability.

FSM: eDigest
Publishing
Dates 2015
January 6
January 20
February 3
February 17
March 3
March 17
April 7
April 21
May 5
May 19
June 2
June 16
July 7
July 21
August 4
August 18
September 1
September 15
October 6
October 20
November 3
November 17
December 1
December 15

FSM Digital Edition & App
Digital Edition
Every print issue of Food Safety Magazine is reformatted for digital
distribution via two formats, digital edition and app.
The digital edition is a page-by-page electronic replica of the magazine
that can be accessed anywhere in the world with
any browser. Readers receive a notification via email
when each new edition is available. Advertisers who
sponsor the digital edition get a logo or banner on
the email as well as a blow-in ad placed on the cover
of the issue or within editorial.

Digital Edition Advertising Options Include:
Sponsorship................................................................................................................. $2,500
Includes “Sponsored by” logo in notification email and blow-in animated or
multimedia ad or leaderboard in the issue.

Belly-Band Ad.............................................................................................................. $2,000
Have your ad appear on the front cover of the digital edition. Animated or multimedia.

Blow-in Ads...................................................................................................................$1,500
Blow-in ads can appear near advertisers’ print ads or over editorial content.
Editorial positions are limited to three per issue.

Leaderboard..................................................................................................................$1,500
Appears at the top of the user interface above the magazine and is visible with every pageview.

FSM App
The FSM App is available via free
download through iTunes, Android
Market and Amazon,
making FSM content
available anywhere in the
world on all mobile devices. Readers
receive alert notifications when a new
issue is available.

Webinars
Food Safety Magazine’s webinars offer another convenient online channel for
reaching our highly targeted, attentive audience to grow customers and prospects.
These sponsor-driven webinars position your company as an expert
in your field. Sponsors will work directly with our staff to finetune the topic so that it will be the most appealing to the
audience.
FSM’s webinars are conducted as a live event and recorded
for on-demand playback through an interface that can display
slides and audio as well as an array of interactive features like
polling, chat and much more.
Sponsor’s benefits include:
• 2 Exclusive emails to the FSM email list
• Banner ads on FSM and Food Safety Connect Websites
• 2 Product Spotlights in FSM eDigest Newsletter
• Listing on the webcast calendar on FSM’s website
for 12 months
• Webinar available on-demand for 12 months
For more information contact Adam Haas, at
adam@foodsafetymagazine or 321.804.4319

FoodSafetyConnect.com
Food Safety Magazine’s Exclusive Online Marketplace
Offers Year Round Exposure
FoodSafetyConnect.com offers suppliers a unique opportunity to reach food safety
professionals at the perfect time—when they are considering a purchase or
researching new technologies and services.
When you advertise on Food Safety Connect,
your product pages include detailed
information with comparable
specifications that allow visitors to
focus on the products they need
while providing you with targeted
high-value impressions and highquality leads through our “Request
Information” process.
In addition to product listings,
Food Safety Connect supports
advertisers by bringing together
all the marketing tools in their
arsenal: videos, banner ads, white
papers, webinars and special product
features—all in one place.
Food Safety Connect is the only online
destination where food safety professionals can come to learn about the products and
services they need. Call or email Adam Haas today to get all the details at 321.804.4319 or
adam@foodsafetymagazine.com.

Current Categories Include:
Allergen Test Kits
Analytical Instruments/Systems: Capillary Electrophoresis,
GC, IC, LC, MS, Mercury Analysis, Particle Analysis, Protein
Analyzers, Sample Prep, Spectroscopy, SFC & more
Apparel
Audits/Certification/Training
Consultants
Environmental Monitoring: Sample Collection, Surface Tests,
Systems
Facilities: Air Filtration, Flooring, Greases, Lubricants
Inspection Systems: Metal Detection, X-ray Machines
Laboratory Accreditation
Laboratory Services: Adulteration & Quality Control, Allergen,
Analytical Chemistry, Contract Research, FDA Import,
GMO Testing, Laboratory Training, Microbiological, Natural
Toxins, Nutritional Analysis, Product Validation, Residue
Contamination, Sensory Evaluation, Shelf-life
Microbiology: Cell Culture, Colony Counters, Culture Media,
Detection Systems, Diagnostic Test Kits
Pest Control: Bird Control, Services, Software
Sanitation & Hygiene: Hand, Boot and Body Washing Systems,
Sanitation Systems, Dispensing Systems, Training Tools
Software: Date Management, Environmental Monitoring
Software, Food Safety & Quality, Management, Pest Control
Testing Instruments: Bacterial Load, Data Logger, Drug Residue,
Meters
Don’t see your product category? New product categories and
specifications are being developed and added regularly and upon
request.

2015 Editorial Calendar
Issue

February/
March 2015

April/
May 2015

June/
July 2015

August/
September 2015

October/
November 2015

December 2015/
January 2016

Ad Close

January 14, 2015

March 11, 2015

May 13, 2015

July 15, 2015

September 16, 2015

November 17, 2015

Materials Due

January 16, 2015

March 13, 2015

May 15, 2015

July 17, 2015

September 18, 2015

November 19, 2015

Cover

Food Safety
Communication

Building Food Safety
Leaders

Training

Latest Techniques
In Instrumentation/
Automation

Food Security

Hot Topics in Food
Safety

Category

Produce

RTE Foods

Ingredients

Snack Foods

Seafood

Beverages

Meat & Poultry

Trends in
Meat & Poultry Safety

Trends in
Meat & Poultry Safety

Trends in
Meat & Poultry Safety

Trends in
Meat & Poultry Safety

Trends in
Meat & Poultry Safety

Trends in
Meat & Poultry Safety

Packaging

Advances in Safety

Advances in Safety

Advances in Safety

Advances in Safety

Advances in Safety

Advances in Safety

Process Control

GMPs

Allergens/Gluten

Auditing/GFSI

Vendor/Packer
Certification

Water Control
Systems

HACCP/ISO
22000

Sanitation

Cleaning/Disinfection
in Food Processing

Biofilms

Environmental Hygiene

Hygienic Design

Conducting Field
Investigations

Personal Hygiene &
Handwashing

Testing

Detection
Technologies

Whole-Genome
Sequencing

STEC

Chemical
Contamination

Pesticides

Allergens/Gluten

Food Safety
Insider

Sanitation
Solutions

Laboratory
Instrumentation

Rapid Micro
Solutions

Bonus
Distribution

• Refrigerated Foods
• GFSI • Pittcon



• Food Safety Summit

• IFT • IAFP

• Process Expo • AOAC
• Pack Expo

• MWFPA • CLFP

In order to provide the most timely editorial coverage, the topics listed here are subject to change.

FOOD SAFETY INSIDER
A popular special-focus supplement that provides an
optimal advertising vehicle within Food Safety Magazine’s
well-respected editorial. Food Safety Insiders are designed
for companies looking to create and maintain brand
awareness and generate targeted leads for their products
and services. See calendar above for Insider dates and topics.

Editorial Office: Barbara VanRenterghem, Ph.D.
508.210.3149 | Fax: 508.210.3139 | 2 Nick Alan Circle, Rutland, MA 01543
barbara@foodsafetymagazine.com


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