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am we fruit grower ed calendar .pdf


Original filename: am we fruit grower ed calendar.pdf

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2014 CONTENT & KEY DATES CALENDAR

2014 MEDIA PLANNER
SEP

OCT

NOV

3

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

DEC

EDITORIAL
THEME

Planting and
Production
Systems

Spray Technology

Precision Farming

Orchard Equipment

Irrigation

Food Safety

Harvesting /
Technology

Direct Marketing

Postharvest Trends

New Varieties

CROP FOCUS

California PNW /
Grape Report

Pacific Northwest
Tree Fruit Report

California Stone
Fruit Report

California Nut
Report (Pest
Management)

California Citrus
Report

California PNW /
Grape Report

California Nut
Report (In The
Field)

Pacific Northwest
Tree Fruit Report

California Citrus
Report

California Nut
Report (2014
Review, 2015
Outlook)

Nursery Report

Variety Showcase

Featured Variety in Each Issue

VARIETIES

Marketing &
Managed Varieties

SPECIAL
FEATURES

2014 Outlook

Organic Report

Blueberry Focus

International
Fruit Tree (IFTA)
Conference
Coverage

Berries Focus

PRODUCTION &
TECHNOLOGY

Shifts in Fruit
Acreage

New Pest Control
Chemistries

Pollination

New Equipment

Crop Load
Management

CROP
PROTECTION

Crop Protection
Series: Weed
Management

Crop Protection
Series: Disease
Management

Crop Protection
Series: Plant
Nutrition

Crop Protection
Series: Insect
Management

GENNEXT
INITIATIVE

Advocacy and
Public Speaking

Succession
Planning

New Technology

Water Issues

EVENTS

Bonus Distribution:
OPGMA, MidAtlantic Fruit
and Vegetable
Convention, Unified
Wine & Grape
Symposium

Bonus Distribution:
World Ag Expo,
International Fruit
Tree Association
(IFTA) Conference

ONLINE

Winter Meetings
Coverage

World Ag Expo
Coverage: video,
enewsletter,
website

International Fruit
Tree Association
(IFTA) Coverage

AD SALES CLOSE

12/3/13

1/2/14

1/29/14

2/28/14

4/3/14

5/2/14

5/30/14

7/3/14

8/14/14

10/8/14

AD MATERIAL DUE

12/12/13

1/14/14

2/10/14

3/11/14

4/15/14

5/12/14

6/10/14

7/15/14

8/25/14

10/21/14

Organic Report

Using Social Media

On-Location
Reporting:
Field Days

Top Growers/Power
New Product Guide;
Players; Apple Crop
Berries Focus
Outlook

High Tunnels

Bird / Rodent
Control

Human Resources

Apple Grower
of the Year

Business Planning

On-Location
Reporting:
Field Days

Using Social Media

On-Location
Reporting:
Field Days

Biopesticides

Postharvest
Disorders

Frost Protection

Smaller Grower
Needs

Marketing

Environmental
Stewardship

Bonus Distribution:
Produce Marketing
Association Fresh
Summit

Bonus Distribution:
Great Lakes Expo,
Washington State
Horticultural
Association Annual
Meeting, Almond
Board Conference,
Southeast Fruit
and Vegetable
Conference

Bonus Distribution:
U.S. Apple Outlook
Conference

Summer Field Day
Coverage

2013 Year in
Review


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