am we fruit grower ed calendar .pdf
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2014 CONTENT & KEY DATES CALENDAR
2014 MEDIA PLANNER
SEP
OCT
NOV
3
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
DEC
EDITORIAL
THEME
Planting and
Production
Systems
Spray Technology
Precision Farming
Orchard Equipment
Irrigation
Food Safety
Harvesting /
Technology
Direct Marketing
Postharvest Trends
New Varieties
CROP FOCUS
California PNW /
Grape Report
Pacific Northwest
Tree Fruit Report
California Stone
Fruit Report
California Nut
Report (Pest
Management)
California Citrus
Report
California PNW /
Grape Report
California Nut
Report (In The
Field)
Pacific Northwest
Tree Fruit Report
California Citrus
Report
California Nut
Report (2014
Review, 2015
Outlook)
Nursery Report
Variety Showcase
Featured Variety in Each Issue
VARIETIES
Marketing &
Managed Varieties
SPECIAL
FEATURES
2014 Outlook
Organic Report
Blueberry Focus
International
Fruit Tree (IFTA)
Conference
Coverage
Berries Focus
PRODUCTION &
TECHNOLOGY
Shifts in Fruit
Acreage
New Pest Control
Chemistries
Pollination
New Equipment
Crop Load
Management
CROP
PROTECTION
Crop Protection
Series: Weed
Management
Crop Protection
Series: Disease
Management
Crop Protection
Series: Plant
Nutrition
Crop Protection
Series: Insect
Management
GENNEXT
INITIATIVE
Advocacy and
Public Speaking
Succession
Planning
New Technology
Water Issues
EVENTS
Bonus Distribution:
OPGMA, MidAtlantic Fruit
and Vegetable
Convention, Unified
Wine & Grape
Symposium
Bonus Distribution:
World Ag Expo,
International Fruit
Tree Association
(IFTA) Conference
ONLINE
Winter Meetings
Coverage
World Ag Expo
Coverage: video,
enewsletter,
website
International Fruit
Tree Association
(IFTA) Coverage
AD SALES CLOSE
12/3/13
1/2/14
1/29/14
2/28/14
4/3/14
5/2/14
5/30/14
7/3/14
8/14/14
10/8/14
AD MATERIAL DUE
12/12/13
1/14/14
2/10/14
3/11/14
4/15/14
5/12/14
6/10/14
7/15/14
8/25/14
10/21/14
Organic Report
Using Social Media
On-Location
Reporting:
Field Days
Top Growers/Power
New Product Guide;
Players; Apple Crop
Berries Focus
Outlook
High Tunnels
Bird / Rodent
Control
Human Resources
Apple Grower
of the Year
Business Planning
On-Location
Reporting:
Field Days
Using Social Media
On-Location
Reporting:
Field Days
Biopesticides
Postharvest
Disorders
Frost Protection
Smaller Grower
Needs
Marketing
Environmental
Stewardship
Bonus Distribution:
Produce Marketing
Association Fresh
Summit
Bonus Distribution:
Great Lakes Expo,
Washington State
Horticultural
Association Annual
Meeting, Almond
Board Conference,
Southeast Fruit
and Vegetable
Conference
Bonus Distribution:
U.S. Apple Outlook
Conference
Summer Field Day
Coverage
2013 Year in
Review
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