volume1 issue1 arabic abstract 52 (PDF)
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ﺍﻟﻤﺠﻠﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﺍﻹﻋﻼﻣﻴﺔ
ﺍﻟﻄﺒﻌﺔ ﺍﻟﻌﺮﺑﻴﺔ
ﺧﺮﻳﻒ /ﺷﺘﺎء 2010
ﺍﻟﻤﺠﻠﺪ ﺍﻷﻭﻝ ،ﺍﻟﻌﺪﺩ ﺍﻻﻭﻝ ﺹ52 :
ﻣﺤﺘﺮﻓﻮ ﺍﻻﻋﻼﻥ
| 52ﻟﻮﻑ
ﻣﺎﻟﺬﻱ ﻳﺮﻳﺪﻩ ﻣﺤﺘﺮﻓﻮ ﺍﻻﻋﻼﻥ ؟
ﺇﻋﺪﺍﺩ ﺧﺮﻳﺠﻲ ﺍﻟﺠﺎﻣﻌﺎﺕ ﻟﻠﻤﻬﻦ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻻﻭﺳﻂ
ﺩﻭﻥ ﻟﻮﻑ
ﺍﻟﺠﺎﻣﻌﺔ ﺍﻷﻣﺮﻳﻜﻴﺔ ﻓﻲ ﺍﻟﺸﺎﺭﻗﺔ
ﺗﻨﺎﻗﺶ ﻫﺬﻩ ﺍﻟﺪﺭﺍﺳﺔ ﺍﻟﺼﻔﺎﺕ ﺍﻟﺮﺋﻴﺴﺔ ﺍﻟﻤﺮﺍﻓﻘﺔ ﻟﻠﻨﺠﺎﺡ ﻓﻲ ﺻﻨﺎﻋﺔ ﺍﻻﻋﻼﻧﺎﺕ .ﻭﻗﺪ ﺗﻢ ﻣﺴﺢ ﺍﺛﻨﻴﻦ ﻭﺍﺭﺑﻌﻴﻦ
ﻣﻮﻇﻔﺎً ﻓﻲ ﺍﻟﻘﻄﺎﻉ ﺍﻟﺼﻨﺎﻋﻲ ﻟﻺﻋﻼﻥ ﻓﻲ ﻣﺨﺘﻠﻒ ﺃﻧﺤﺎء ﺍﻟﺸﺮﻕ ﺍﻻﻭﺳﻂ ﻓﻲ ﺍﺳﺘﻄﻼﻉ ﺣﻮﻝ ﺍﻟﺼﻔﺎﺕ ﺍﻟﺘﻲ
ﻳﺠﺐ ﺍﻥ ﺗﺘﻮﺍﻓﺮ ﻓﻲ ﺍﻟﻤﻮﻇﻔﻴﻦ ﺍﻟﺠﺪﺩ ﻟﺰﻳﺎﺩﺓ ﻗﺪﺭﺗﻬﻢ ﻋﻠﻰ ﺍﻟﻨﺠﺎﺡ ﻓﻲ ﺍﻟﺤﻴﺎﺓ ﺍﻟﻤﻬﻨﻴﺔ .ﻭﺃﻇﻬﺮﺕ ﺍﻟﻨﺘﺎﺋﺞ ﺑﺄﻥ
ﺍﻟﺴﻤﺎﺕ ﺍﻟﺸﺨﺼﻴﺔ ﻟﻠﻔﺮﺩ ﻣﺜﻞ ﺍﻟﺪﺍﻓﻌﻴﺔ ﺍﻟﺬﺍﺗﻴﺔ ﻭﻣﻬﺎﺭﺍﺕ ﺍﻻﺗﺼﺎﻝ ﻭﻣﺴﺘﻮﻯ ﺍﻟﺘﻌﻠﻴﻢ ﺗﻠﻌﺐ ﺩﻭﺭﺍ ﺍﻛﺜﺮ ﺍﻫﻤﻴﺔ
ﻣﻦ ﺍﻟﺸﺒﻜﺎﺕ ﻭﺍﻟﺘﺪﺭﻳﺐ ﻓﻲ ﺃﺛﻨﺎء ﺍﻟﻌﻤﻞ .ﻭﺗﻤﺖ ﻣﻨﺎﻗﺸﺔ ﺍﻟﻨﺘﺎﺋﺞ ﻓﻲ ﺿﻮء ﻣﺎ ﻳﺘﻌﻠﻖ ﺑﺈﻋﺎﺩﺓ ﺗﺼﻤﻴﻢ ﻣﺴﺎﻗﺎﺕ
ﺍﻻﻋﻼﻥ ﻟﺰﻳﺎﺩﺓ ﻣﻬﺎﺭﺍﺕ ﺍﻻﺗﺼﺎﻝ ﻋﻨﺪ ﺍﻟﻄﻼﺏ ﻭﻗﺪﺭﺍﺗﻬﻢ ﺍﻟﺘﺴﻮﻳﻘﻴﺔ.
ﺍﻟﻜﻠﻤﺎﺕ ﺍﻟﻤﻔﺘﺎﺣﻴﺔ:
ﺍﻟﺪﻋﺎﻳﺔ ﻭﺍﻻﻋﻼﻥ ،ﺍﻟﻌﻼﻗﺎﺕ ﺍﻟﻌﺎﻣﺔ ،ﺍﻟﺘﺴﻮﻳﻖ ،ﺍﻟﺸﺮﻕ ﺍﻻﻭﺳﻂ ،ﺍﻟﺘﻌﻠﻴﻢ ﺍﻟﺠﺎﻣﻌﻲ ،ﺍﻟﺘﺪﺭﻳﺐ ﺃﺛﻨﺎء ﺍﻟﻌﻤﻞ
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