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anglia.ac.uk/beyourownboss
BYOB Seminar Series 2015 - 2016
Invaluable hands-on tips and advice for a
successful future either in employment,
setting up a business or working freelance.
Designed to cover everything you need to know to take a
bright idea from being just an idea to reality and much more.
These FREE evening seminars are designed to help you find
out more about the world of business and being successful.
Seminar registration from:
17.30
Seminar:
18.00-19.00
Networking and refreshments:
19.00 – 20.00
Delivered by expert practitioners, some
who are also successful entrepreneurs in
a wide range of fields. These seminars
will give you invaluable hands-on tips and
advice for either launching a business,
preparing you to work freelance, be selfemployed or fully skilled to work within
a commercial business.
There’s also time after each seminar to
network and enjoy refreshments with our
experts and other like-minded people.
Enterprise and entrepreneurship is
at the heart of who we are and what
we do and that’s why we were named
Entrepreneurial University of the Year in the
2014 Times Higher Education (THE) Awards.
03
2015 - 16 EVENTS
AT A GLANCE
Seminar
ChelmSfOrd
Tuesdays
CamBridge
Thursdays
Date & Room
Date & Room
Tue 13 Oct 2015, MAB404
Thur 15 Oct 2015, LAB107
Tue 20 Oct 2015, MAB404
Thur 22 Oct 2015, LAB107
Tue 3 Nov 2015, QUE101
Thur 5 Nov 2015, LAB107
Tue 10 Nov 2015, MAB404
Thur 12 Nov 2015, LAB107
Tue 17 Nov 2015, MAB404
Thur 19 Nov 2015, LAB107
Tue 24 Nov 2015, QUE101
Thur 26 Nov 2015, LAB107
Tue 1 Dec 2015, MAB404
Thur 3 Dec 2015, LAB107
2015:
Spotting New Opportunities
Testing the Water
Standing out from the Crowd
Getting your Message Across
Building your Confidence
Protecting your Ideas
Managing the Money
2016:
Post-Christmas Roundup
Starting up a Social Enterprise
Social Media
Going it Alone
Putting it All Together
Tue 2 Feb 2016, MAB404
Thur 4 Feb 2016, LAB307
Tue 9 Feb 2016, MAB404
Thur 11 Feb 2016, LAB307
Tue 16 Feb 2016, MAB404
Thur 18 Feb 2016, LAB307
Tue 23 Feb 2016, MAB404
Thur 25 Feb 2016, LAB307
Tue 1 Mar 2016, MAB404
Thur 3 Mar 2016, LAB307
register for your free seminar place at: anglia.ac.uk/beyourownboss
BYOB Seminar Series 2015 - 2016
The Seminars
Standing out from the Crowd
(what makes you special)
Spotting New Opportunities
david Bell
(creativity & innovation)
hugo heij
What’s the most important question in branding?
‘Why should I care?’ Whatever your idea you need to
Being able to think outside the box is essential if you
create a distinctive brand that answers this question
want to connect with new customers and markets.
for people and makes you (and your business) stand
This session will introduce you to creative thinking
out from the competition. Creating a brand is a lot
techniques and help you come up with your own
more than just creating a logo and a business card
unique business idea.
design – this session will show you why.
CHELMSFORD: Tue 13 Oct 2015, MAB404
CHELMSFORD: Tue 3 Nov 2015, QUE101
CAMBRIDGE:
CAMBRIDGE:
Thur 15 Oct 2015, LAB107
Thur 5 Nov 2015, LAB107
Testing the Water
Getting your Message Across
(market research & validation)
(marketing & sales)
Christine michaelis
damian Culhane
So you have a great idea – how do you know anyone
Even if you have the best product and service in the
will buy it? Understanding what market you are in,
world, customers are unlikely to beat a path to your
what your customers want and who you are going
door unless they know about it. You need a clear
to be up against is key if you want to be successful.
message and the right media to win over the hearts
This session will introduce you to practical market
and mind of your target customers. This session will
research hints and tips and stress the importance of
look at marketing from the point of view of a start-
learning by doing.
up enterprise and help you to select the right
marketing mix for your business.
CHELMSFORD: Tue 20 Oct 2015, MAB404
CHELMSFORD: Tue 10 Nov 2015, MAB404
CAMBRIDGE:
CAMBRIDGE:
Thur 22 Oct 2015, LAB107
Thur 12 Nov 2015, LAB107
05
Building your Confidence
Managing the Money
(i am the greatest!)
(financial control & crowd funding)
louise Stephens
gary White
You are probably much more knowledgeable than
Understanding the figures and what you need to do
you think. However, you need to be able to build
to predict, control and manage them is essential in
rapport with your customers and be confident in
any business. This session will introduce you to key
what you say and do – This session will focus on you
money-related concepts as well as where to look for
and give you the confidence you need to succeed.
funding including crowd-funding – what it is and
how does it work?
CHELMSFORD: Tue 17 Nov 2015, MAB404
CHELMSFORD: Tue 1 Dec 2015, MAB404
CAMBRIDGE:
CAMBRIDGE:
Thur 19 Nov 2015, LAB107
Thur 3 Dec 2015, LAB107
Protecting your Ideas
Post-Christmas Roundup
(understanding intellectual property (iP) and more)
(what you have learned so far)
ross Kay
david Bell
You’ve got a great idea for a new business, product
Welcome back after the Christmas break. Just in
or service and the time’s come to tell everyone
case you missed the first seven sessions we will be
about it – what can you do to protect it? From
giving you a whistle-stop tour of the previous
copyright, to design rights, to trademarks and
seminars. And if you are just joining us then you will
patents, this session will give you an overview of
have the opportunity to catch up.
what you can do to protect your idea and business.
CHELMSFORD: Tue 24 Nov 2015, QUE101
CHELMSFORD: Tue 2 Feb 2016, MAB404
CAMBRIDGE:
CAMBRIDGE:
Thur 26 Nov 2015, LAB107
Thur 4 Feb 2016, LAB307
register for your free seminar place at: anglia.ac.uk/beyourownboss
BYOB Seminar Series 2015 - 2016
Starting up a Social Enterprise
Going it Alone
(the how to and why do)
(self-employment & going freelance)
andy Brady
lisa King & dom mcKenzie
Have you thought about becoming a social
So you want to go solo? Whether you want to be a
entrepreneur? What about finding business
sole trader, freelancer or be self-employed, this
solutions to social problems? You can achieve a lot
session will provide you with some of the tricks of
more than you think. Get inspired at this session and
the trade from those in the know. And highlight
find out more about how social enterprises are
some of the challenges that you may face along
changing the world for the better.
your journey.
CHELMSFORD: Tue 9 Feb 2016, MAB404
CHELMSFORD: Tue 23 Feb 2016, MAB404
CAMBRIDGE:
CAMBRIDGE:
Thur 11 Feb 2016, LAB307
Thur 25 Feb 2016, LAB307
Social Media
Putting it All Together
(what’s it all about?)
(the business plan)
louise Stephens
dr lianne miller
We all talk about it and say how important it is but do
Where are you now and where do you want to be in
you know how to make it work for you and or your
6, 12 or 18 months’ time? What do you need to do to
business? All will become clear during this session.
bridge the gap? This session will show you how
strategic business planning is key to long term
success and help you to put one together.
CHELMSFORD: Tue 16 Feb 2016, MAB404
CHELMSFORD: Tue 1 Mar 2016, MAB404
CAMBRIDGE:
CAMBRIDGE:
Thur 18 Feb 2016, LAB307
Thur 3 Mar 2016, LAB307
07
Be Your Own Boss
Speakers Biographies
2015 / 16
Andy Brady
Programme manager, 3rd Sector
futures, anglia ruskin University
Andy Brady is a SFEDI accredited social enterprise
adviser, with over twenty years' experience
Our expert speakers
come from a range of
backgrounds including
industry and academia.
working in and with the third sector. He leads our
university's 3rd Sector Futures unit, and is course
leader for the Cert HE: Charity and Social Enterprise
Management. Andy is an experienced lecturer
with a track record of designing and delivering
Here you can learn a little
more about each of them:
innovative learning programmes for social
entrepreneurs. He has a Masters in Community
Enterprise from the Judge Business School, and
is a Fellow of the Royal Society of Arts.
David Bell
Damian Culhane
founder and managing director,
Perceptions Coaching
Simboc limited
David is a highly accomplished, award winning,
Damian is a Chartered Manager with over 25 years’
company director, entrepreneur, business coach
experience of working in commercial organisations,
and motivational speaker. David is passionate about
mainly in client relationship roles, across international
helping others succeed and driving businesses
markets and in multiple sectors. He has built up a
forward to achieve their full potential. David Co-
wealth of knowledge, working for companies including
founded APC Solutions Group when he was just 18,
Marks & Spencer, Walkers Crisps, Bryant & May and
it is now a leading global specialist in Wireless
Staples. Damian has been involved in delivering
Communications and Network Infrastructure.
management training to household names such as
David’s most recent enterprise, Simboc Limited was
Tesco, Wembley National Stadium and IMG (UK) Ltd.
founded in early 2013 to help other businesses and
He has also given lectures at the National Enterprise
their owners make the impossible possible.
Academy, set up by Peter Jones for aspiring entrepreneurs.
register for your free seminar place at: anglia.ac.uk/beyourownboss
BYOB Seminar Series 2015 - 2016
Hugo Heij
Lisa King
international Business Coach
Burdett King accountancy limited
Before becoming a Public Speaker, Hugo had a
Lisa joined a medium sized firm of accountants from
successful career within the Swedish SCA Group.
school and obtained the accountancy qualifications
Dutch born - Hugo has held a number of senior
of both the AAT and ACCA. She subsequently moved
positions in different European countries, and has
to Cambridge and joined a local firm where she was
been directly responsible for very large teams, multi
made a partner in 2001. Lisa’s focus has been on
million pound budgets and has continually achieved
owner managed businesses and has experience in
growth across the board. Hugo’s natural leadership
many aspects of accounting including: audit,
ability to lead and develop teams has built his
compliance work, tax - both corporate and personal,
passion for working with business owners, who are
specialist accounts e.g. charities and providing
looking to improve the output of their staff, reduce
general business advice. In 2013 Lisa set up on her
costs and increase profitability.
own, trading as a Limited company.
Ross Kay
Dom McKenzie
director, laudens
freelance illustrator & artist
Ross is an experienced UK and European patent
Dom studied Illustration at Anglia Ruskin’s, Cambridge
attorney. He is also a European Trade Mark Attorney.
School of Art. Nowadays he is a freelance/self-
The majority of his work is in the fields of Patents.
employed illustrator and artist. He was YCN’s Student
He has worked both for law firms and in industry,
of the Year in 2011 and his children’s book Henry VIII
notably at Motorola and Siemens. Currently, as a
was Highly Commended in the Macmillan Prize for
Director of Laudens, he has written numerous
Children’s Book Illustration. His clients include The
articles on intellectual property and has also talked
Guardian, The New York Times, The Boston Globe,
about various current topics at conferences both
WIRED, The Times Educational Supplement, Cancer
domestically and overseas.
Research UK and Cambridge University. Additionally
his work has been featured on BBC Radio and
exhibited in the UK, Spain, Portugal and China.
09
Christine Michaelis
Louise Stephens
Business Start-up Coach
director of marketing, fox ltd
Christine is a trained Coach and NLP Practitioner.
Louise is the Director of Marketing Fox Ltd, a full
She has worked in marketing and advertising for
service marketing agency based in Essex. Having
more than 10 years before she decided to start her
spent her entire career working with some of the
own business as a marketing and creative start-up
world’s largest brands she decided to start
Coach. Now she is mentoring students at Anglia
Marketing Fox to bring 'Big Marketing to Small
Ruskin University and University of Essex that want
Businesses.' In addition to running her business,
to start their own business as well as working with
Louise is also a mentor for entrepreneurs across
individuals. With her hands-on approach, she has
East Anglia and spends much of her spare time
helped hundreds of individuals validating their
helping young businesses get off the ground.
business idea and creating a successful start-up.
Dr Lianne Miller
deputy director, Cedar
Gary White
director,
CBhC Chartered accountants
Lianne is Deputy Director and Lecturer in
Gary has been in ‘finance’ for over 30 years. A
International Business and Entrepreneurship at
management accountant in industry and commerce
Centre for Enterprise Development and Research
for the first 13 years, qualifying as an ACCA; his own
(CEDAR) at Anglia Ruskin. Her research focus is
accounting practice, clients and staff for the next 10
entrepreneurial cognition, systems thinking and the
years and now a partner in a local accounting firm
interrelatedness with management, organisational
for the last 15 years, expanding it to its current level
factors, growth and performance. She has a strong
with 21 staff. His all-round experience in business and
track record of delivering training and achieving
commercial matters stands him in good stead when
design and development solutions for clients in
dealing with business owners and entrepreneurs.
international and domestic markets. She also ran
her own beauty and health product business.
register for your free seminar place at: anglia.ac.uk/beyourownboss
28180 BYOB 12pp A5 LL copy 3.pdf (PDF, 487.85 KB)
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