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ust a , it’s abo
It’s n wn boss ful in
your ng succe u do!
bei ever yo


BYOB Seminar Series 2015 - 2016

Invaluable hands-on tips and advice for a
successful future either in employment,
setting up a business or working freelance.
Designed to cover everything you need to know to take a
bright idea from being just an idea to reality and much more.
These FREE evening seminars are designed to help you find
out more about the world of business and being successful.
Seminar registration from:
Networking and refreshments:
19.00 – 20.00

Delivered by expert practitioners, some
who are also successful entrepreneurs in
a wide range of fields. These seminars
will give you invaluable hands-on tips and
advice for either launching a business,
preparing you to work freelance, be selfemployed or fully skilled to work within
a commercial business.
There’s also time after each seminar to
network and enjoy refreshments with our
experts and other like-minded people.
Enterprise and entrepreneurship is
at the heart of who we are and what
we do and that’s why we were named
Entrepreneurial University of the Year in the
2014 Times Higher Education (THE) Awards.


2015 - 16 EVENTS




Date & Room

Date & Room

Tue 13 Oct 2015, MAB404

Thur 15 Oct 2015, LAB107

Tue 20 Oct 2015, MAB404

Thur 22 Oct 2015, LAB107

Tue 3 Nov 2015, QUE101

Thur 5 Nov 2015, LAB107

Tue 10 Nov 2015, MAB404

Thur 12 Nov 2015, LAB107

Tue 17 Nov 2015, MAB404

Thur 19 Nov 2015, LAB107

Tue 24 Nov 2015, QUE101

Thur 26 Nov 2015, LAB107

Tue 1 Dec 2015, MAB404

Thur 3 Dec 2015, LAB107

Spotting New Opportunities
Testing the Water
Standing out from the Crowd
Getting your Message Across
Building your Confidence
Protecting your Ideas
Managing the Money

Post-Christmas Roundup
Starting up a Social Enterprise
Social Media
Going it Alone
Putting it All Together

Tue 2 Feb 2016, MAB404

Thur 4 Feb 2016, LAB307

Tue 9 Feb 2016, MAB404

Thur 11 Feb 2016, LAB307

Tue 16 Feb 2016, MAB404

Thur 18 Feb 2016, LAB307

Tue 23 Feb 2016, MAB404

Thur 25 Feb 2016, LAB307

Tue 1 Mar 2016, MAB404

Thur 3 Mar 2016, LAB307

register for your free seminar place at: anglia.ac.uk/beyourownboss

BYOB Seminar Series 2015 - 2016

The Seminars

Standing out from the Crowd
(what makes you special)

Spotting New Opportunities

david Bell

(creativity & innovation)
hugo heij

What’s the most important question in branding?
‘Why should I care?’ Whatever your idea you need to

Being able to think outside the box is essential if you

create a distinctive brand that answers this question

want to connect with new customers and markets.

for people and makes you (and your business) stand

This session will introduce you to creative thinking

out from the competition. Creating a brand is a lot

techniques and help you come up with your own

more than just creating a logo and a business card

unique business idea.

design – this session will show you why.

CHELMSFORD: Tue 13 Oct 2015, MAB404

CHELMSFORD: Tue 3 Nov 2015, QUE101



Thur 15 Oct 2015, LAB107

Thur 5 Nov 2015, LAB107

Testing the Water

Getting your Message Across

(market research & validation)

(marketing & sales)

Christine michaelis

damian Culhane

So you have a great idea – how do you know anyone

Even if you have the best product and service in the

will buy it? Understanding what market you are in,

world, customers are unlikely to beat a path to your

what your customers want and who you are going

door unless they know about it. You need a clear

to be up against is key if you want to be successful.

message and the right media to win over the hearts

This session will introduce you to practical market

and mind of your target customers. This session will

research hints and tips and stress the importance of

look at marketing from the point of view of a start-

learning by doing.

up enterprise and help you to select the right
marketing mix for your business.

CHELMSFORD: Tue 20 Oct 2015, MAB404

CHELMSFORD: Tue 10 Nov 2015, MAB404



Thur 22 Oct 2015, LAB107

Thur 12 Nov 2015, LAB107


Building your Confidence

Managing the Money

(i am the greatest!)

(financial control & crowd funding)

louise Stephens

gary White

You are probably much more knowledgeable than

Understanding the figures and what you need to do

you think. However, you need to be able to build

to predict, control and manage them is essential in

rapport with your customers and be confident in

any business. This session will introduce you to key

what you say and do – This session will focus on you

money-related concepts as well as where to look for

and give you the confidence you need to succeed.

funding including crowd-funding – what it is and
how does it work?

CHELMSFORD: Tue 17 Nov 2015, MAB404

CHELMSFORD: Tue 1 Dec 2015, MAB404



Thur 19 Nov 2015, LAB107

Thur 3 Dec 2015, LAB107

Protecting your Ideas

Post-Christmas Roundup

(understanding intellectual property (iP) and more)

(what you have learned so far)

ross Kay

david Bell

You’ve got a great idea for a new business, product

Welcome back after the Christmas break. Just in

or service and the time’s come to tell everyone

case you missed the first seven sessions we will be

about it – what can you do to protect it? From

giving you a whistle-stop tour of the previous

copyright, to design rights, to trademarks and

seminars. And if you are just joining us then you will

patents, this session will give you an overview of

have the opportunity to catch up.

what you can do to protect your idea and business.

CHELMSFORD: Tue 24 Nov 2015, QUE101

CHELMSFORD: Tue 2 Feb 2016, MAB404



Thur 26 Nov 2015, LAB107

Thur 4 Feb 2016, LAB307

register for your free seminar place at: anglia.ac.uk/beyourownboss

BYOB Seminar Series 2015 - 2016

Starting up a Social Enterprise

Going it Alone

(the how to and why do)

(self-employment & going freelance)

andy Brady

lisa King & dom mcKenzie

Have you thought about becoming a social

So you want to go solo? Whether you want to be a

entrepreneur? What about finding business

sole trader, freelancer or be self-employed, this

solutions to social problems? You can achieve a lot

session will provide you with some of the tricks of

more than you think. Get inspired at this session and

the trade from those in the know. And highlight

find out more about how social enterprises are

some of the challenges that you may face along

changing the world for the better.

your journey.

CHELMSFORD: Tue 9 Feb 2016, MAB404

CHELMSFORD: Tue 23 Feb 2016, MAB404



Thur 11 Feb 2016, LAB307

Thur 25 Feb 2016, LAB307

Social Media

Putting it All Together

(what’s it all about?)

(the business plan)

louise Stephens

dr lianne miller

We all talk about it and say how important it is but do

Where are you now and where do you want to be in

you know how to make it work for you and or your

6, 12 or 18 months’ time? What do you need to do to

business? All will become clear during this session.

bridge the gap? This session will show you how
strategic business planning is key to long term
success and help you to put one together.

CHELMSFORD: Tue 16 Feb 2016, MAB404

CHELMSFORD: Tue 1 Mar 2016, MAB404



Thur 18 Feb 2016, LAB307

Thur 3 Mar 2016, LAB307


Be Your Own Boss
Speakers Biographies
2015 / 16

Andy Brady
Programme manager, 3rd Sector
futures, anglia ruskin University
Andy Brady is a SFEDI accredited social enterprise
adviser, with over twenty years' experience

Our expert speakers
come from a range of
backgrounds including
industry and academia.

working in and with the third sector. He leads our
university's 3rd Sector Futures unit, and is course
leader for the Cert HE: Charity and Social Enterprise
Management. Andy is an experienced lecturer
with a track record of designing and delivering

Here you can learn a little
more about each of them:

innovative learning programmes for social
entrepreneurs. He has a Masters in Community
Enterprise from the Judge Business School, and
is a Fellow of the Royal Society of Arts.

David Bell

Damian Culhane

founder and managing director,

Perceptions Coaching

Simboc limited
David is a highly accomplished, award winning,

Damian is a Chartered Manager with over 25 years’

company director, entrepreneur, business coach

experience of working in commercial organisations,

and motivational speaker. David is passionate about

mainly in client relationship roles, across international

helping others succeed and driving businesses

markets and in multiple sectors. He has built up a

forward to achieve their full potential. David Co-

wealth of knowledge, working for companies including

founded APC Solutions Group when he was just 18,

Marks & Spencer, Walkers Crisps, Bryant & May and

it is now a leading global specialist in Wireless

Staples. Damian has been involved in delivering

Communications and Network Infrastructure.

management training to household names such as

David’s most recent enterprise, Simboc Limited was

Tesco, Wembley National Stadium and IMG (UK) Ltd.

founded in early 2013 to help other businesses and

He has also given lectures at the National Enterprise

their owners make the impossible possible.

Academy, set up by Peter Jones for aspiring entrepreneurs.

register for your free seminar place at: anglia.ac.uk/beyourownboss

BYOB Seminar Series 2015 - 2016

Hugo Heij

Lisa King

international Business Coach

Burdett King accountancy limited

Before becoming a Public Speaker, Hugo had a

Lisa joined a medium sized firm of accountants from

successful career within the Swedish SCA Group.

school and obtained the accountancy qualifications

Dutch born - Hugo has held a number of senior

of both the AAT and ACCA. She subsequently moved

positions in different European countries, and has

to Cambridge and joined a local firm where she was

been directly responsible for very large teams, multi

made a partner in 2001. Lisa’s focus has been on

million pound budgets and has continually achieved

owner managed businesses and has experience in

growth across the board. Hugo’s natural leadership

many aspects of accounting including: audit,

ability to lead and develop teams has built his

compliance work, tax - both corporate and personal,

passion for working with business owners, who are

specialist accounts e.g. charities and providing

looking to improve the output of their staff, reduce

general business advice. In 2013 Lisa set up on her

costs and increase profitability.

own, trading as a Limited company.

Ross Kay

Dom McKenzie

director, laudens

freelance illustrator & artist

Ross is an experienced UK and European patent

Dom studied Illustration at Anglia Ruskin’s, Cambridge

attorney. He is also a European Trade Mark Attorney.

School of Art. Nowadays he is a freelance/self-

The majority of his work is in the fields of Patents.

employed illustrator and artist. He was YCN’s Student

He has worked both for law firms and in industry,

of the Year in 2011 and his children’s book Henry VIII

notably at Motorola and Siemens. Currently, as a

was Highly Commended in the Macmillan Prize for

Director of Laudens, he has written numerous

Children’s Book Illustration. His clients include The

articles on intellectual property and has also talked

Guardian, The New York Times, The Boston Globe,

about various current topics at conferences both

WIRED, The Times Educational Supplement, Cancer

domestically and overseas.

Research UK and Cambridge University. Additionally
his work has been featured on BBC Radio and
exhibited in the UK, Spain, Portugal and China.


Christine Michaelis

Louise Stephens

Business Start-up Coach

director of marketing, fox ltd

Christine is a trained Coach and NLP Practitioner.

Louise is the Director of Marketing Fox Ltd, a full

She has worked in marketing and advertising for

service marketing agency based in Essex. Having

more than 10 years before she decided to start her

spent her entire career working with some of the

own business as a marketing and creative start-up

world’s largest brands she decided to start

Coach. Now she is mentoring students at Anglia

Marketing Fox to bring 'Big Marketing to Small

Ruskin University and University of Essex that want

Businesses.' In addition to running her business,

to start their own business as well as working with

Louise is also a mentor for entrepreneurs across

individuals. With her hands-on approach, she has

East Anglia and spends much of her spare time

helped hundreds of individuals validating their

helping young businesses get off the ground.

business idea and creating a successful start-up.

Dr Lianne Miller
deputy director, Cedar

Gary White
CBhC Chartered accountants

Lianne is Deputy Director and Lecturer in

Gary has been in ‘finance’ for over 30 years. A

International Business and Entrepreneurship at

management accountant in industry and commerce

Centre for Enterprise Development and Research

for the first 13 years, qualifying as an ACCA; his own

(CEDAR) at Anglia Ruskin. Her research focus is

accounting practice, clients and staff for the next 10

entrepreneurial cognition, systems thinking and the

years and now a partner in a local accounting firm

interrelatedness with management, organisational

for the last 15 years, expanding it to its current level

factors, growth and performance. She has a strong

with 21 staff. His all-round experience in business and

track record of delivering training and achieving

commercial matters stands him in good stead when

design and development solutions for clients in

dealing with business owners and entrepreneurs.

international and domestic markets. She also ran
her own beauty and health product business.

register for your free seminar place at: anglia.ac.uk/beyourownboss

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