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branding specs FINAL (1) .pdf


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Title: branding-specs-FINAL-2

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Branded App
Theme Guide
Theme details for branded apps.

Thank you for
choosing Guidebook!
We’re excited to work
with you to create a
great app.

On the next page is a checklist of items you’ll need to
submit to us so we can get started. You can find detailed
specifications about each item on the following pages. If
you have any questions, let us know and we would be
happy to assist you!
The following branding specs and examples show the
iPhone view of an app. We then use the relevant design
elements to create the apps for Android and iPad as well.
These will have a different layout to conform to screen size
and hardware specs.
App submission notes:
It is important that you finalize these elements prior to app store
submission.
lf you need to change any elements while the app is awaiting
approval, we will need to cancel the submission and reset the
process (4-5 weeks from when you inform us of the change).
Once your app is live, updates to any of the specifications
on this checklist can take 2-3 weeks to appear in all stores.
For more information, please see page 11.

(650) 319-7233 | support@guidebook.com

01

01

Splash
screen

Splash screen logo (.AI or .EPS format; around 1500 x 900 px)
Navigation bar logo (.AI or .EPS format; around 1440 x 400 px)
Optional: Background color (hex color code)
For private standalone apps: Password

02

Navigation
bar

Background color (hex color code)
Optional: Divider color (hex color code)
Optional: Button text color (hex color code)
Optional: Light version of navigation bar logo (.AI or .EPS)

03

Header
bar

Background color (hex color code)
Optional: Main text color (hex color code)
Optional: Sub text color (hex color code)

04

App store
listing

Icon (Square-aspect; .AI or .EPS format; 1024 x 1024 px)
App store promotion image (JPEG or 24-bit PNG, 1920 x
1186 px)
Short Name (11 characters max, including spaces)
Long name (30 characters max, including spaces)
Preview description (50 characters max)
Full description (1,200 characters max)
Product feature bullets (3 to 5 points)
Keywords (up to 10 words, 100 characters total)
Optional: Specific screenshots

(650) 319-7233 | support@guidebook.com

02

01
This is the screen
which appears as the
app is loading, usually
for 2-5 seconds.

Splash
screen

iOS & Android
Background color (hex color code, e.g. #731A1A). If no
color is given, we will default to white.
Logo for splash screen.
The logo should be horizontal. It will usually match your
navigation bar logo.
Images with transparent backgrounds look best.
Format: .AI/.EPS (vector)
We will scale to fit all device screens.
The maximum ratio is 27w, 27h.
Ideal size: around 1500 x 900 px
Standalone app
You have the option of using a password-protected log-in
screen before anyone can view your guide contents.
If you would like to use this option, please provide a
password.
Multiguide app
Guide privacy is done on a per-guide basis, and you can
assign each guide their own password through Gears.

(650) 319-7233 | support@guidebook.com

03

02

Navigation
bar
Navigation bar
Divider

Button text color

The navigation bar is
the element which
people will use to
navigate your app.

Navigation bar logo

iOS & Android
Background color: this will be the primary color of the
navigation bar. It is used on every screen, so choose
carefully. Please provide a hex color code (e.g. #731A1A).
Divider color: this is a slim line beneath the navigation bar.
It is used primarily to show when updates are being
loaded. (Note the green line in the above image.) If you
choose not to provide a divider color, we will match it with
the background color.
Navigation bar logo
This should contrast well against background color
Horizontal aspect ratio (rectangular)
Format: .AI/.EPS (vector). Ideal size is around 1440 x 400 px

Light logo

Button text color (hex color code): in the image above, this
is the color used for ‘Guides’
iPad
This should be a lighter version of your Navigation bar logo. If
not provided, we will create one using the Navigation bar logo.
This logo appears over a dark grey background (shown at left)
Format: .AI/.EPS (vector). Ideal size around 1440 x 400 px

(650) 319-7233 | support@guidebook.com

04

03

Header
bar
Header bar

The header bar
appears below the
navigation bar. It is
used to display
secondary information
such as event title and
dates, and may contain
a search bar.

iOS & Android
Header bar background color (hex color code). If not
provided, we will default to the light grey seen above.
Main text color (hex color code). In the above screen shot,
this is the dark grey used for ‘Cyclone Circle of Success
Icentive Trip.’
Sub text color (hex color code). In the above screen shot,
this is the light grey used for ‘Belize City, Belize.’
Note: the icon (National Cyclone in the above image), text,
and details that appear here are all set within the content
management system Gears, via the Guide Basics.
The header bar and navigation bar appear on almost
every page of your app, so choose carefully!

(650) 319-7233 | support@guidebook.com

05

04

This is the icon which
represents your app on
the home screen of a
user’s phone.

App icon

iOS & Android
Square-aspect icon
.AI/.EPS format (vector).
Your icon should include background color, or specify a
background color (in hex color code format) that you
would like us to use.
Do not round corners.
Ideal size: 1024 x 1024 px

(650) 319-7233 | support@guidebook.com

06

05

App store
listing

Short name (11 characters max, including spaces)
This is the name of your app that shows up underneath
the icon on the device’s home screen. Unfortunately, no
special characters (@, +, etc) can be used.
Long name (30 characters max, including spaces)
This will be the title of your app as displayed in each of the App
Stores. The shorter the better.
A typical name is about 15-20 characters long. It’s helpful to
think in terms of what users might search for in the app store.
For example, “ABC Corp. Events” or “ABC Summit.”
Full description (1,200 characters max, including spaces)
This is the description people will see when they search for your
guide in the app store. It should describe the purpose and/or
value of the app to the prospective user.
It doesn’t need to be very detailed—you can introduce the
event, and highlight some key features that you would like the
user to know about. Using keywords in your description is a
good idea.

(650) 319-7233 | support@guidebook.com

07

Long name

Full description

Shortened app store description (50 characters max, including spaces)
This is a shorter description used in the Amazon, Google
Play, and Blackberry app stores that will serve as a preview
to users who will download your guide. After seeing this
they can click for more information.
A preview description is very brief, e.g. This is the official
app for XYZ’s Events.

(650) 319-7233 | support@guidebook.com

08


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