Castrol App March 2016 (PDF)

CASTROL
INDIA, INDONESIA

BUILDING A UNITED BIKING COMMUNITY

Serving as a social platform for
bikers, users can create their biker
profile and connect with biking
buddies.

It incorporates an instant messenger
tool - there’s no need to exchange
any data

It notifies about the nearest Castrol
Bike Points where bikers can fix
bikes, change the oil and so on

Source: https://play.google.com/store/apps/details?id=com.castrol.android.p1&hl=en

PROMOTION OF THE APP
THE LAUNCH EVENT

Date: April 2014
During the launch event, a youth icon,
Bollywood actor and celebrity biker John
Abraham had a live chat with bikers across the
country through the Castrol biking Facebook
and Twitter community.
The content was amplified on various social
communities through 25 Key Opinion Leaders
(KOLs) present at the event.

Source: http://www.castrol.com/en_in/india/services/power1-biking-app.html

PROMOTION OF THE APP
THE FILM “WHERE DO I RIDE?”

Date: April 2015
Type: TVC
John Abraham explores the passion of riding
and beautifully captures the role played by the
biking app in the life of a biker.

Source: https://www.youtube.com/watch?v=G8HytW5iGIk

PROMOTION OF THE APP
FACEBOOK

“Be part of
a biking community”

“Efficiently organise
your own riding trips”

TOTAL INSTALLS

50K – 100K

“What it means to be a biker
for John Abraham”

Source: https://www.facebook.com/CastrolBiking/?fref=ts