Kiran Goojha .pdf
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Title: Kiran Goojha
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Experience
Senior Manager | Digital Strategy, ANA
2014 - Present
Leads the strategic development of digital content, analytics and special
projects for the organization, with the goal of driving engagement and
revenue.
Kiran Goojha
Digital and Content Strategy
Telephone +917 215 1113
kiran.goojha@gmail.com
Website
www.stratcommgirl.tumblr.com
Profile
As a strategic and integrated digital
marketing pro, I’ve worked on projects that
included re-positioning an organization,
building brand loyalty and culture,
audience research and targeting analysis,
integrating social media across all
communications and marketing channels,
as well as putting together clear content
marketing strategies. All of these projects
had one thing in common: integrating
digital from the get-go and not treating it
as a separate channel.
Specialties
Strategy
Content Strategy
Consultant, United Nations Foundation
2014
Provided strategic guidance and recommendations for all digital
platforms and outreach surrounding the Family Planning 2020 initiative.
Focused on content strategy and UX, developed a social media strategy,
and provided an email engagement strategy through audience
segmentation.
Consultant, Associated Press
2013 - 2014
Provided strategic guidance and recommendations surrounding both
internal communication initiatives, and external social media projects
and programs.
Interactive Marketing Manager, Duff & Phelps
2012 - 2013
Led the digital strategy and digital content development for a financial
services firm with nearly half a billion dollars of revenue in 2012
Marketing Associate (Sr.), Deloitte
2010 - 2012
Managed the strategy, planning and implementation of key marketing
initiatives within the National M&A Practice
EmblemHealth/HIP Health Plan of NY
2005 - 2010
Communications Specialist, Public Affairs and Communications (2007
– 2010) Lead development and project implementation for key
components of Medicare marketing material used from 2007-2010
Communications Associate, Marketing and Communications (20062007) Project managed the creation and updates of all directory
communications and documents related to Medicare products
Staff Coordinator, Grievance and Appeals (2005-2006)
Education
Marketing
Digital
MSc Strategic Communications
Social Media
COLUMBIA UNIVERSITY, NY NY
Non‐Profit
BA (Honors) English
B2B/B2C
QUEENS COLLEGE | CUNY QUEENS, NY
2007 - 2010
1999 - 2004
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