Kiran Goojha (PDF)

Experience
Senior Manager | Digital Strategy, ANA

2014 - Present

Leads the strategic development of digital content, analytics and special
projects for the organization, with the goal of driving engagement and
revenue.

Kiran Goojha

Digital and Content Strategy

Telephone +917 215 1113
Email

kiran.goojha@gmail.com

Website

www.stratcommgirl.tumblr.com

Profile
As a strategic and integrated digital
marketing pro, I’ve worked on projects that
included re-positioning an organization,
building brand loyalty and culture,
audience research and targeting analysis,
integrating social media across all
communications and marketing channels,
as well as putting together clear content
marketing strategies. All of these projects
had one thing in common: integrating
digital from the get-go and not treating it
as a separate channel.

Specialties
Strategy
Content Strategy

Consultant, United Nations Foundation

2014

Provided strategic guidance and recommendations for all digital
platforms and outreach surrounding the Family Planning 2020 initiative.
Focused on content strategy and UX, developed a social media strategy,
and provided an email engagement strategy through audience
segmentation.

Consultant, Associated Press

2013 - 2014

Provided strategic guidance and recommendations surrounding both
internal communication initiatives, and external social media projects
and programs.

Interactive Marketing Manager, Duff & Phelps

2012 - 2013

Led the digital strategy and digital content development for a financial
services firm with nearly half a billion dollars of revenue in 2012

Marketing Associate (Sr.), Deloitte

2010 - 2012

Managed the strategy, planning and implementation of key marketing
initiatives within the National M&A Practice

EmblemHealth/HIP Health Plan of NY

2005 - 2010

Communications Specialist, Public Affairs and Communications (2007
– 2010) Lead development and project implementation for key
components of Medicare marketing material used from 2007-2010
Communications Associate, Marketing and Communications (20062007) Project managed the creation and updates of all directory
communications and documents related to Medicare products
Staff Coordinator, Grievance and Appeals (2005-2006)

Education

Marketing
Digital

MSc Strategic Communications

Social Media

COLUMBIA UNIVERSITY, NY NY

Non‐Profit

BA (Honors) English

B2B/B2C

QUEENS COLLEGE | CUNY QUEENS, NY

2007 - 2010
1999 - 2004