mobilewebbestpractices (PDF)

File information

This PDF 1.7 document has been generated by Adobe InDesign CC 2015 (Macintosh) / Adobe PDF Library 15.0, and has been sent on on 12/07/2016 at 04:23, from IP address 113.59.x.x. The current document download page has been viewed 431 times.
File size: 553.02 KB (23 pages).
Privacy: public file

File preview

The AdSense
Guide to
Mobile Web

Mobile Web
Best Practices


of internet users globally
only use their smartphone
to access the internet.
Google Search has adapted its algorithms
to help users find mobile-friendly web pages
and apps. Mobile is critical to your business,
and will continue to be, so make sure
visitors have a good experience on your
site when visiting from their mobile devices.
Leverage these best practices to provide
your visitors a good user experience and to
make most of your mobile traffic.
Mobile Web Best Practices

61% of people will leave a mobile
site if they don’t see what they are
looking for straight away

Mobile Web Best Practices

Tip #1

Make it easy for your

Step 1
Step 2
Step 3

Ease of use

Touch friendly

Font size

• Include logo or company name on every
page that links back to the home page

• Reclaim space by hiding the URL bar
• Configure the viewport & Size tap targets

Mobile Web Best Practices

Source: 2014 Google Consumer Barometer

Many publishers have trouble
identifying areas of their sites that
need work.

Mobile Web Best Practices

Tip #2

Test your site
Pick the metrics that are most
important to you and your users
and experiment with them




Consider looking at metrics like:
Social Sources

Direct Traffic

• Shares
• Page Speed and load

• Page Speed and load


• Engagement

Mobile Web Best Practices


• Time on site
• Page views per visit

Source: Google Mobile Ads Blog 2012

From smartphones and tablets to
laptops and television, 90% of all
media interactions today are on
a screen. Businesses that allow
users to interact with their brand
across all platforms and on all
devices are able to generate more

Mobile Web Best Practices


Tip #3

Be consistent across
Make it easy for your users to find
what they’re looking for no matter
what device they’re using

Web Fundamentals: Best practices for a
great multi-device web

Multi-screen Guidelines Overview

Mobile Web Best Practices

74% of people will abandon a
mobile website that takes more
than 5 seconds to load

Mobile Web Best Practices

Download mobilewebbestpractices

mobilewebbestpractices.pdf (PDF, 553.02 KB)

Download PDF

Share this file on social networks


Link to this page

Permanent link

Use the permanent link to the download page to share your document on Facebook, Twitter, LinkedIn, or directly with a contact by e-Mail, Messenger, Whatsapp, Line..

Short link

Use the short link to share your document on Twitter or by text message (SMS)


Copy the following HTML code to share your document on a Website or Blog

QR Code to this page

QR Code link to PDF file mobilewebbestpractices.pdf

This file has been shared publicly by a user of PDF Archive.
Document ID: 0000399565.
Report illicit content