KarynSpencerResume2016 .pdf

KARYN
SPENCER

KarynInNYC@gmail.com

@KarynInNY

NYC • 323-899-1797

EXPERIENCE
1.

2.

Twitter / Vine, NY

3.

Fancy Hands, NY

CREATOR DEVELOPMENT LEAD

DIRECTOR OF COMMUNICATIONS

Sept 2015 - present

Sept 2012 - Sept 2013

• Built, staffed, and am currently leading Vine’s first-ever
Creator Development Team in NY & LA
• Developed and am executing Global Talent Strategy
for Vine’s top and emerging Creators
• Managing, tracking and expanding Vine’s relationships
with talent and their representatives
• Conducting research in the digital influencer space
and analyzing the effects of competing platforms on
Vine talent
• Guiding top talent’s content strategies to grow their
presence on the platform
• Introducing talent to new features, ensuring they
understand their application, and delivering feedback
to internal teams

• Content strategist/creator/editor/publisher for
7 social media platforms: Twitter, Facebook, Tumblr,
Pinterest, Instagram, Google+, Internal blog
• Grew Tumblr following by 300K in the first 3 months
with no marketing budget
• Copywriter for website and all internal policy manuals
• PR Liaison: strategized, initiated and executed all PR
• Supervisor/Mentor/Point of contact for the
1000+ assistants employed by Fancy Hands

theAudience, NY/LA
VICE PRESIDENT, BRANDS
Sept 2013 - Sept 2015
• Head of the NY office, leading multi-platform internal
social media strategies and external deliveries of social
content and influencer activations to Fortune 100
consumer brands
• Successfully executed new business acquisitions,
responsible for every step of the process, from pitching
to contracting, then from content creation and daily
social media publishing
• Produced “Spent” and its social media campaign, a
documentary for Amex from conception to premiere;
exec produced by Davis Guggenheim, narrated by Tyler
Perry - 7.2M views on YouTube in its first week, 18M+
views overall
• “Spent” garnered theAudience a 4A’s Award for
Mid-Size Agency Creative Partnership of the Year & was
a Webby Honoree for Social Corporate Communications
• Made public presentations as a social media panelist and
solo speaker at conferences like Mirren Live
• More about theAudience can be found here

4.

The Tyra Banks
Company, NY
DIRECTOR OF COMMUNICATIONS
Nov 2011-Sept 2012
• Content strategist/editor of all social media content
for Twitter, Facebook, Instagram, Google +, TypeF.com
• Started and curated Tyra’s Instagram account, building
1 million followers in 4 months
• Doubled Twitter following from 3 to 7 million followers
• Served as speechwriter and creative consultant for all
keynote speeches and public appearances
• PR Liaison: initiated new PR, fielded all incoming PR
offers, approved and executed them
• Served as Tyra’s personal photographer, regularly
taking and supplying press and social media with
new photos
• Conceptualized creative concepts to further the
brand; sizzle reels, taglines, engagement campaigns
• Solicited endorsement opportunities
• Initiated and managed strategic partnerships with
high-level power brokers, designers, and investors
• Project Manager for multi-million dollar fundraiser
“Flawsome Ball”

KARYN
SPENCER

KarynInNYC@gmail.com

@KarynInNY

NYC • 323-899-1797

EXPERIENCE
5.

Violator Management, NY

HIATUS: VOLUNTEER TRIP TO
THAILAND, JAN 2010 – JUNE 2010

TALENT MANAGER

(Interested in hearing about tsunami orphans, elephant
rescue, or scuba diving? I’m your girl!)

Jan 2011-Nov 2011
• Worked with CEO Chris Lighty managing 50 Cent, Busta
Rhymes, Puffy, Mariah Carey, LL Cool J
• Executed all daily events for celebrity artists/clients
• Negotiated publishing rights and commercial licenses
with record labels
• Film/TV Script advisor for all clients; analysis
and recommendation
• Hired and supervised all company staff

6.

Katalyst, LA

7.

VICE PRESIDENT OF PRODUCTION
June 2005-Dec 2009
• Worked as right hand & gatekeeper to Ashton Kutcher,
CEO – began as his assistant & was promoted to VP in
2008
• Co-producer of Killers, 80 million dollar Lionsgate feature
film starring Ashton Kutcher and
Katherine Heigl
• Associate producer of Spread, Sundance 2009’s highest
selling film
• Solicited, optioned, maintained and developed a slate
of 12 feature film projects at a time
• Hired writers, producers, and directors for television
and film
• Regularly pitched and sold to studio and
network heads
• Supervised production of feature films, television shows,
and viral Internet campaigns
• Worked with Ashton to make his Twitter account the first
to reach 1 million followers, beat CNN In a highly
publicized race, booked Oprah appearance afterward to
teach her about Twitter
• Web campaigns here

Everest Entertainment, NY
PR CONSULTANT
July 2010-Dec 2010
• Consultant for the rollout of the Oscar &
Golden-Globe nominated film 127 Hours
• Worked as right hand to Lisa Maria Falcone, producer of
Mud and 127 Hours
• PR Liaison: created and executed publicity strategies
including overseeing new website design, damage
control from previous negative publicity, escorting on red
carpets & press lines, approving photos and sound bites

SKILLS
WRITING
Essay writer for thoughtcatalog.com, created and wrote
the popular blog “Reasons to be Happy That You Don’t
Have Kids” from 2009-10

TECH
• Advanced social media strategy, consulting, marketing,
analytics, and paid media for Facebook, Twitter,
Instagram, and Tumblr
• Keynote, Omniture, Backstage, Radian6, Salesforce,
Google Analytics

PRODUCTION
Extensive production experience with film, television,
internet, and photography from concept, pre-production,
development, execution, and post-production

8.

Peter Strain & Associates, LA
TALENT AGENT
Jan 2003-June 2005
• Represented actors and negotiated their salaries for film,
TV, and Broadway

EDUCATION
ROCKPORT COLLEGE, MAINE