CourtlandThomas Aug2016 .pdf

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Courtland Thomas

courtland.thomas@columbia.edu • 772-233-3539
EDUCATION
Columbia University
B.A. Psychology, Concentration: Business
Core Curriculum Bearden Scholar, Inaugural Recipient
Harvard Business School
HBX CORe Courses: Business Analytics, Financial Accounting, Economics for Managers
Summer Venture Management Program

WORK EXPERIENCE
agnès b.
Jan 2016 – Present
Digital Marketing Strategist
• Supported Brand Manager / CEO of North America in marketing strategy for N.A. region
• Analyzed global pricing trends to better inform positioning strategy within existing and new markets
• Spearheaded market research to later formulate and present expansion strategy to international team
Coach | Century 21 Department Stores | Taylor PR | Norsk Hydro | etc.
Oct 2015 – Present
Freelance Digital Marketing and Consumer Insights
• Aggregated and analyzed 50k+ datapoints via advanced Excel to identify untapped retail opportunities

• Responsible for allocating $350k across paid acquisition efforts; oversaw $150k in AdWords alone
• Achieved 250% ROI after 1-month for retailer's first U.S. campaign; increased customer base 420%
• Orchestrated A/B testing strategies to increase email capture on home page by 320% over four months
Jon Lou
Marketing Lead
May 2015 – Oct 2015

Marketing and Social Media Associate
May 2014 – May 2015
• Led development of all digital, including first eCommerce site, 2 content blogs, all social media
• Amplified brand SEO by 36% via social media, content marketing, organic search, and press hits
• Managed two marketing interns and developed school-credit internship and leadership program

COMMUNITY LEADERSHIP
Columbia Venture Community
Vice President of New York
Jan 2015 – Present
• Led monthly events for Columbia alumni (3,800+ members)
• Managed event correspondence and budget, and led system to connect and source deals

SKILLS
Skills: Google Analytics, Adwords, Facebook Ads, Excel, Statistics, Powerpoint, Photoshop, InDesign
Languages/Software: HTML/CSS, Java, Javascript, Python, R, Mailchimp, Wordpress, French, Spanish
Hobbies: Film photography (hosted 2 personal exhibitions); travel (most recently visited Paris last month)


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