MarketingPortfolio (5) (PDF)
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Title: MarketingPortfolio
Author: markbh4
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Marketing
Portfolio
MARK HOWELLS | DIGITAL MARKETING MANAGER
Smarketing
I revised the Smarketing methodology to fit the firm and
implemented it to foster the importance of cohesive
processes for sales and marketing
Segmentation
With a specific segmentation strategy, I use diverse tactics to target
certain groups, especially across industry segments
WORKING WITH SMES TO
BUILD BUYER PERSONAS
INDUSTRY SPECIFIC
NEWSLETTERS
USING WORKFLOWS TO
KEEP SEGMENTATION
AUTOMATED
Blog/Articles
I updated the blog with functionality to drive
traffic and conversions like commenting,
forms, CTAs, and social sharing
Expanded Content
I've designed and built diverse types of expanded
content including infographics, eBooks, videos, and
flowcharts to drive views and gated content leads
CTAs
I DESIGNED CTAS TO USE THROUGHOUT ARTICLES AND WEB
PAGES TO INFLUENCE CONVERSIONS
Social & Search Ads
Working with both social and search ads, I employ
targeting opportunities both broad
and specific
ANALYTICS
USING A COMBINATION OF TOOLS, I CAN GET THE FULL PICTURE OF HOW
MARKETING IS PROGRESSING AND WHAT AREAS NEED ADJUSTMENT
*example data
HUBSPOT
ANALYTICS
KLIPFOLIO
BOULDER, CO
443-986-8898
MARKBH4@GMAIL.COM
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