FavourBrandingGuide (PDF)

f avour

Revolutionising Food Delivery

Brand Identity Guide
Lewis Monson - 5122

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Table of Contents
About Us

2

The Logo

4

Logo Font

5

Colours

6

Logo Guidelines

8

Examples of Logo Use

11

About Us
About Us
We are a management platform for food businesses to
find drivers and help the growth of their business with a
simple and flexible system. Helping both the business and
the driver.

What We Do
We’re a friendly and helpful company who hopes to
build a reliable company through Favour. Trying to
understand each businesses needs as well as
understanding the drivers to create a happy
community. With a blanace between being a
pproachable and relaxed, with knowing when we need
to work hard and deliver on our promises.

2

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About Us

History of Company
In October of 2014 when we we’re a group of friends
relaxing. One of us, John, who owns a few pizza shops
got a call from one of the shops, to say that 3 drivers
have called in sick. In an attempt to find drivers to fill
these emtpy spots. In the end he ended up just “coping”
with the staff he had on hand. We then thought of Uber
and how we wished there was a food delivery app
similar to that. Which then started the business Favour.

Johnny Timbs
Co/Founder

Steve Fanale
Co/Founder

The Logo

4

Idea Behind the Logo
The idea behind this logo is attempting to combine both the
food businesses, as well as the drivers similar ot Uber.
Combining both the words flavour, and favour, but while
hinting at the word flavour with the lighter coloured line in the
middle. As the company highlights the fact that its building
a community of Drivers and Busininesses, I felt that this logo
incorporates both sides well.
As for the taglinge” revolutionising food delivery”. I felt that it
needed to be obvious about their goals, and that it is a new
idea for the modern age.

Variations

favour
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Revolutionising Food Delivery

The name by itself
should be used for
websites, or of course
if you want to use the
name. Some people
might accidently call
the company Flavour

This is the basic logo
which can be used
for most situations.
Business cards, in
corners of paper, or
any other situation
which you may seem
fitting

This is the logo with
the tagline. Which
should be used on
apps, or maybe
when entering a
website. In
conjunction with just
the name by itself

Logo Font

5

Primary Font
Comforta Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ

Comforta Bold
specfiically can be
used for headings
usually. As for the
other 2 styles they
can be used for
subtitles.

Comforta Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ

Comforta Light
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ

Secondary Font
Rounded Elegance
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ

Rounded Elegance
can be used as
normal text. Without it
looking too dull at the
same time, as well as
it suits Comforta

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Brand Colours
Primary Colour
CYMK

5B8A9A
RGB

91, 138, 154

The primary colour
being a calming
blue. Both shows
professionalism as
well as the
welcoming and
helpful nature of the
company.

Secondary Colours
CYMK

C8D86D
RGB

200, 217, 109
CYMK

2B2B2A
RGB

43, 43, 43
CYMK

FAD96D
RGB

251, 217, 109
CYMK

F4A691
RGB

245, 167, 145

These are the
secondary colours,
the green especially
can compliment the
blue. But the rest can
be used for
advertisements or
promotions.

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Logo Colours
CYMK

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RGB

Primary

5B8A9A
Secondary
C9D96C

91, 138, 154

201, 217, 108

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Blue and green both
show professionalism
as well as your
approachable
nature. The green
in the middle also
doesn’t stand out as
much as the blue, to
still keep the name
Favour there.

Revolutionising Food Delivery

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CYMK
RGB
434343
2B2B2A
or
or
020203

000000

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Delivering Food Fast

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Delivering Food Fast

CYMK
RGB
255, 255 ,255
FFFFFF

Black and white
versions of the
logos should be used
if the coloured
version does not. Or
as watermarks if
needed, as the white
one will look appealing on pictures,
examples will be
shown later.

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Logo Guidelines

Blue and green both
show professionalism
as well as your
approachable
nature. The green
in the middle also
doesn’t stand out as
much as the blue, to
still keep the name
Favour there.

Size Range
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30mm

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150mm

150mm

Average Size

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Image not to scale
This is the average
size for the logo. It is
just the middle of the
size range at 75mm

75mm

75mm
Image not to scale