LMcFadyen Portfolio .pdf

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PACKAGING

With the prominence of digital music, we have bypassed the need for tangible packaging and as a result have
lost a visual element of the music experience.

SIGHT OF SOUND

Responding to the music of the rock and blues band ‘The Moonlight Cowboys’, my aim was to create a multisensory experience that represented the band and their music in its entirety.
This project aims to make the tangible elements of music packaging attractive to consumers at a time where
most people purchase music digitally. It enables people to experience engaging and playful interactions with
music that move beyond the screen.

LAYOUT

I have been working with One Fine Day over 2013/2014 on design and marketing for their fairs (creating signage,
advertorials, branding and design ephemera for the day.

ONE FINE DAY

LAYOUT

Marketing and design collateral created for online homewares store and gift registry From the Owl over
2013/2014.

FROM THE OWL

REDESIGN

CLARINS

I was tasked with the redesign of the Fragrance and Beauty Distribution divisison of Clarins
Strategy presentations. The project involved a suite of creative assets that showcased the
upcoming seasons launches and promotions to present to major retailers.

360 LAUNCH

VERSACE

Versace recently launched their new fragrance for men - Dylan Blue. being the sole designer at
Clarins I was tasked with rolling out the brand across all platforms include digital, out of home,
print and visual merchandising.

PRINT

Marketing and design collateral created for boutique wedding dress shop Savvy Brides over 2013/2014.

SAVVY BRIDES

LAYOUT

Marketing material and scrim design for Bluesfest Touring Ltd 2014

PRINT

LAYOUT

Marketing material for wedding stylist Oscar and Ruby. The design invloved a set of cards with relevant
information on the back and a photo on the front.

OSCAR & RUBY

The cards were used to encourage people to pin them on wedding mood boards, and store them in inspiration
booklets.


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