LMcFadyen Portfolio.pdf

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With the prominence of digital music, we have bypassed the need for tangible packaging and as a result have
lost a visual element of the music experience.


Responding to the music of the rock and blues band ‘The Moonlight Cowboys’, my aim was to create a multisensory experience that represented the band and their music in its entirety.
This project aims to make the tangible elements of music packaging attractive to consumers at a time where
most people purchase music digitally. It enables people to experience engaging and playful interactions with
music that move beyond the screen.