ResearchCue Business Research Portal .pdf

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Title: Business Research Portal

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ResearchCue - Business Research Portal
PROBLEM

SOLUTION

1) There is no application
right now that gets entire
market intelligence at one
page for searched area.

1) ResearchCue is a
market intelligence tool
that generates instant
business landscape for
any searched term. The
query can be a technology
domain (e.g. system-onchip, wireless power), a
product (e.g. wifi chip,
wearable devices) or a
service (e.g. car sharing,
insurance analytics).

2) Market intelligence
information refers to 1) key
players and their activities,
2) transactional activities
like acquisitions,
partnerships, licensing
deals 3) Business insights
mentioned in many news
reports
3) Due to lack of such
research tool, aggregating
this information is very
manual and timeconsuming process for our
potential customers.

2) A typical report on any
topic contains 3 sections:
1) Business overview Latest news Transactional activities
(mergers, acquisitions,
financing, collaborations,
licensing activities) Popularity of the searched
area - Top companies Top geographies2)
Business insights related
to - Market overview Competition - Product
branding - Market
research - Opportunities/
Challenges - Future/
Roadmap - Strategy Operations - Technology/
Research3) Top company
profiles ranked based on

UNIQUE VALUE
PROPOSITION

UNFAIR
ADVANTAGE

CUSTOMER
SEGMENTS

1) Get instant business
landscape for any search

1) Over time we will be
building a huge database
of companies, website
content, news and some
other information
(Financial and industry
related) which will be
difficult to duplicate.

This service is mainly
targeted towards corporate
users who will be using it
for following purposes

2) Get a list of players
sorted by their relevance
to your search
3) Also see what they are
doing recently
4) Apply geography,
industry and company size
filters to get focused list
5) Get all transactional
activities in given area like
acquisitions, financing,
partnerships, licensing etc
6) Get business insights on
various topics like Market
overview - Competition Product branding - Market
research - Opportunities/
Challenges - Future/
Roadmap - Strategy Operations - Technology/
Research

2) As I have worked on
Business Research for
many of Fortune 500
clients, I have fair idea on
what factors appeal to
corporate users and what
they will be looking for in
search results

1) Sales (for finding
potential clients)
2) Marketing and Strategy
(for finding competitors
and potential acquisition
targets)
3) R&D (for finding new
product ideas)
4) Procurement (for finding
vendors)
Apart from the corporate
users, it will appeal to
users in general, who will
be interested in finding
services such as cloud
storage, photo sharing etc.
for their use. ResearchCue
can help them discover
new services.
As we expand, we can
possibly get into Yellow
pages business too; but
currently it is not very clear
to us on how we would do
it technically without
affecting the quality of

profiles ranked based on
their involvement in the
searched area. It contains
- Abstracts from their own
website

affecting the quality of
results.

KEY METRICS
EXISTING
ALTERNATIVES
1) Customers normally use
Google Searches, to get to
know all players and their
activities in a time
consuming process and
results are far from
exhaustive

We are still working on
product and we dont have
usage based numbers
40 million-> number of
company pages indexed
with us

CHANNELS
HIGH-LEVEL
CONCEPT
ResearchCue is Google
Search Engine for
Organizations

2) Customers also depend
upon databases like
Crunchbase for
Technology
products/services but their
coverage is very less
Corporate users engage
KPOs to aggregate
information at a very
expensive price

1) Content based
marketing: Pick up
technology domain entries
from wikipedia dump, run
searches on system and
publish reports on twitter
and other media e.g. Top
companies in system-onchip , redirecting to our
page.

EARLY ADOPTERS
As I would imagine, early
adopters would be people
working in KPOs who
would use this to get key
players.

2) Google AdWords for
emerging technologies:
Marketing strategy based
on purchasing ad words
for emerging technologies
and redirecting to similar
search on our portal.
3) Personal demos to
corporations: Costly in
terms of ROI but good way
to get some feedback too.

COST STRUCTURE

REVENUE STREAMS

Infrastructure cost - Servers, Storage

1) Freemium model We will be showing only limited information to free
users. Users can either unlock one particular section for small price or
entire report. We aim to keep prices as low as $5 to max of $100. Export
of information can be chargeable Alerts and newsletters can be
chargeable.

People cost - Technical and marketing
We spend about $140 per month on servers. To scale up operations we
need to spend close to $2000 per month to have exhaustive data
coverage

2) API access Other apps can use our information aggregation through
APIs. We already have couple of leads wanting to use our API but we are

APIs. We already have couple of leads wanting to use our API but we are
unsure of pricing as of now.We don't want to show sponsored content
anywhere in report
Lean Canvas is adapted from The Business Model Canvas (BusinessModelGeneration.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.


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