#theorangebox Final Book (PDF)

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• Create a general awareness
campaign for Care
• Appeal to a younger
• Empower individuals to feel
• Incorporate a partnership
with UPS - this could have
something to do with the
CARE package.
• Inspire a demand for Care

History of Care & UPS
• Helping to fight global poverty for over 20 years
• UPS helped CARE implement a software system
that tracks global projects and supplies.

“We have logisticians that
have accompanied CARE
to far-flung locations in the
world where they operate,”

says Eduardo Martinez,
president of The UPS
Foundation. “In the area of

preparedness, we have been
able to develop technologies
that help CARE track their
commodities more effectively
so they can more efficiently
run their supply chain.”

Target Audience
• Milennials (ages 18-25)
• Individuals who have never heard of Care

The Big Idea
• When you see orange, you think CARE
1. Generosity
2. Urgency
3. Prosperity
• Outdoor advertising
• Social Media
• Event/PR
• Realtime website
• Merchandise
• UPS in-store locations



Bus stop



Building wraps


Print ads and




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