THREE AUDIENCE QUESTIONS PDF (PDF)
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THREE HYPOTHETICAL QUESTIONS TO HELP
DEFINE YOUR AUDIENCE
Choose only one option for each question, but attempt to explain which option you think your
audience would choose in as much detail as possible.
1. On the whole, do they think the world used to be better, or is the best yet to come?
2. Which motivates them more: starting something new, or something in progress?
3. Which statement describes them better?
A. They draw energy from others, and need to recharge after being alone for too
long.
B. They draw energy from themselves and need to recharge after being around
others for too long.
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