Act 5 Elder Care WCPT 4Q2016 GROSS .pdf

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Multimedia Advertising Opportunity

Mark Earnest

WCPT listeners are 52% more likely than an average person in the market to be
considering Assisted Living for themselves or a family member!


Life is comparable to a 5 act theater production.
Act 1. Childhood Years – The folly of youth, school, first love, forging an identity.
Act 2. Early Family Life – Marriage, children, school plays, beach vacations.
Act 3. Empty Nest – Rediscovering your partner, business opportunities, hobbies.
Act 4. Retirement – Independence, travel, grand children, volunteer work.

Act 5. Managed Lifestyle – Assisted living, memory and critical care, nursing , rehab, hospice.

Act 5 – Elder Care is a multimedia marketing program designed to connect your business with
an audience that is ready and waiting to hear your message. The program is affordable and
engineered to generate results. Whether you offer independent living, managed care, assisted
living, nursing and rehab, memory care, hospice, legal, medical or other supportive services for
this growing market, we’ll connect you with an engaged and responsive community!
The WCPT 820 audience is ideal for product and service providers that cater to the
Act 5 demographic - seniors AND their children. Detailed information is attached, but in a
nutshell, a large percentage of our listeners are home owners , well educated with high
income. They are thinkers and planners who can afford to make sound choices.

WCPT 820 is the perfect match with Elder Care service providers!

The 1ST Equation for Advertising Success… Content + Connection = Results

Considering Assisted Living
Demographic Profile


Considering Assisted Living
An Ideal Match!

WCPT listeners are 52% more likely than an average person in the market to be
considering Assisted Living for themselves or a family member!

WCPT’s Talent Roster Includes Premier National and Local Radio Show Hosts

Bill Press

Ron Cowgill

Weekdays , 5am-8am
Washington DC

Saturdays, 8am-11am
Mighty House® - Chicago

Stephanie Miller

Hal Sparks

Weekdays, 8am-11am
Los Angeles CA

Saturdays, 11am-1pm
Los Angeles CA

Thom Hartmann

Dick Kay

Weekdays, 11am-2pm
Washington DC

Saturdays, 1pm-4pm
Back on the Beat - Chicago

Wayne Besen

Scott Duff

Weekdays, 2pm-5pm
Chicago IL

Sundays, 11am-1pm
Out Chicago

Norman Goldman

Tavis Smiley

Weekdays, 5pm-8pm
Los Angeles CA

Sundays, 2pm-4pm
Los Angeles CA

Amy Goodman

Robert F. Kennedy Jr.

Weekdays, 8pm-9pm
Democracy NOW! – New York NY

Sundays, 6pm-9pm
Ring of Fire Radio – Pensacola FL

Radio reaches 91% of all U.S consumers every week - over 243 million people.
Listeners turn to radio for news, information and entertainment, despite an
increasing selection of media options.
Source: March 2014 , RADAR® 116 National Radio Listening
Report (Persons 12+ Monday-Sunday 24-Hour Weekly Cume)

8am – 11am on WCPT AM & FM
Monday – Friday
The path to Stephanie Miller’s career as an entertainer began in Buffalo, NY, and brought her radio
talents to Rochester, Chicago, and New York City. The Stephanie Miller Show is now heard in morning
drive on KTLK-AM 1150, Los Angeles, the flagship station for the show, and syndicated across the
country. Miller’s fresh voice and political satire have been cultivated over years of experience as a
media personality and comedienne.

11am – 2pm
Monday – Friday
Thom Hartmann, who started in radio in 1968, is also is an internationally known speaker on culture
and communications, an author, and an innovator in the fields of psychiatry, ecology,
and democracy. Hartmann is the award-winning, best-selling author of fourteen books currently in
print in over a dozen languages on four continents. In the radio field, Hartmann worked from 1968
to 1978 as a DJ, reporter, news anchor, and program director for a variety of radio
stations. After starting several businesses, Hartmann returned to radio in Spring 2003 as a nationally
syndicated talk show host.

Dick Kay is… Back on the Beat
Saturday, 1-4pm
Dick Kay was the longest serving news reporter in the history of NBC5.
Well respected for investigative journalism and political commentary, Dick Kay knows what is happening
in Chicago, Illinois, Washington and beyond.
Every Saturday afternoon Dick Kay’s “Back On The Beat” is heard on WCPT AM and FM from 1:00 p.m.
to 4:00 p.m. Dick Kay explores contemporary and historical issues in depth. You will hear interviews
with key political players and phone calls from listeners. And, of course, Dick Kay’s own comments and
questions about topics from local politics to national health care, and their impact on all of us.

Mark Earnest


WCPT 820 features premier national and local radio shows. Three shows that are uniquely
well-suited for accessing the Act V demographic are: The Stephanie Miller Show, Mon-Fri 8a11a; The Thom Hartmann Show, Mon-Fri 11a-2p; and Back on the Beat with Dick Kay, Sat 1p4p. Detailed information on these shows is attached, but the general trends are: Stephanie
Miller’s audience skews more female; the Thom Hartmann audience is very intellectually
inclined; Dick Kay has senior listeners and he brings solid local journalistic credibility to this
powerful, results oriented media combination.

Act 5 – Elder Care Multimedia Marketing Campaign
 Commercials run Mon-Sat in target radio shows
 The Stephanie Miller Show, The Thom Hartmann Show, Back on the Beat - Dick Kay
 Host Voice-Over of Commercials
 Client Logo display ad on the WCPT Sponsors web page
 Commercials are 60 seconds
 All copy writing and commercial production included
 13 week minimum schedule

WCPT 820 is the perfect match with Elder Care service providers!

The 2ND Equation for Advertising Success… Reach + Frequency = Revenue

Option 1

6 - sixty second commercials per week
2 per day, any 3 days, may select specific shows
BONUS - 12 (:60) commercials, 4 per day, any 3 days, 12a-12a
$450 per week

Option 2

8 - sixty second commercials per week
2 per day, any 4 days, may select specific shows
BONUS - 16 (:60) commercials, 4 per day, any 4 days, 12a-12a
$600 per week

Option 3

10 - sixty second commercials per week
2 per day, any 5 days, may select specific shows
BONUS - 20 (:60) commercials, 4 per day, any 5 days, 12a-12a
$750 per week

Option 4

Show Sponsorship
14 commercials per week, custom schedule, Mon-Sun
Sponsor Tag in 12 (minimum) show promos, Mon-Sun, 7a-7p
Sponsor Tag in show open, close and top-of-hour rejoins
$900 per week - Limit 2

Option 5

Live Remote Broadcast at Your Business
3 week promotional period
Sponsor tag in 15 event promotional messages per week
Live on air interview during the broadcast
Live read show open, close and rejoins, “Brought to you by…”
Spot bank of 25 sixty second commercials, custom schedule, Mon-Sun
$7,500 – may be cooperatively supported by vendors

All clients are posted on the WCPT Sponsors Page.
Copy writing and commercial production are included.
Commercials and promos run on air and online.
Rates are gross and valid through 12-31-16.
Subject to inventory, change or withdrawal without notice. 13 week minimum.

Mark Earnest 773.467.8212
Branding | Marketing | Advertising | Sales

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