INTV MEDIA KIT APAC 2016 .pdf

CONNECTING TRAVELERS EVERYHERE

WHY VIDEO?

60% of travelers watch videos
while deciding where to go

Between April and November
2015, daily Facebook video
views doubled

Authentic travel video views
and subscriptions are more
than doubling YoY

4x
The average internet user will
spend 88% longer on a
website if it has video

Authentic travel content
receives 4x more
engagement than
commercial travel content

92% of mobile video viewers
share videos with others

Insider TV is the Asia Pacific’s leading producer and distributor of travel video content,
creating hours of original content every month, distributed to our network of over
150,000 hotel rooms, 8 million passengers in-flight every month and online.
Our media network reaches travelers at every stage of their journey:
The decision making process, Whilst travelling, Post-arrival

INSIDER TV IS A CONTENT CREATOR AND DISTRIBUTOR
CONTENT CREATION
Create destination travel content for
16 cities in APAC and counting

Creative hubs in Singapore, Manila &
Guangzhou

Strong network in China

DISTRIBUTION NETWORK

In-flight

In-room

Digital

WHY? APAC LEADS THE WORLD IN TRAVEL GROWTH

WE ARE FOCUSED ON CREATING GREAT CONTENT

Our content is produced from an Insider’s perspective.
We produce great video by sharing unique experiences for travelers that
take them off the beaten track.
Our blend of content allows brands to be aligned with stories that are
relevant to them.
What makes us unique is our sponsorship programs that give you access
to video assets you can use in your own marketing programs across all
platforms.
We do this by creating Insider TV’s original programs as well as developing
bespoke concepts for you.

INSIDER TV REACHES UPSCALE TRAVELERS IN THEIR HOTEL ROOMS

Works with almost
all international
branded hotel chains.

Over

200,000

television screens in
many of Asia Pacific’s
MOST EXCITING CITIES.

More than

4,000,000
VIEWERS
per month across Asia
Pacific’s largest hotel
TV network.

WE WORK WITH MOST INTERNATIONAL BRANDS

MOST HOTEL GUESTS WATCH THE IN ROOM CHANNEL

Most hotel guests are
interested to know
about what is near their
hotel.

67%
of hotel guests watch
the City Tourist Channel
for an average of 22-26
minutes.

•
•

Most hotel guests watch the hotel info-channel within the first hour of checking in.
It prompts viewers to take action, such as making a restaurant reservation, buying tickets, or deciding where to go shopping.