INTV MEDIA KIT APAC 2016 .pdf
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Original filename: INTV MEDIA KIT APAC 2016 .pdf
Title: INTV MEDIA KIT AUGUST 2016
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CONNECTING TRAVELERS EVERYHERE
WHY VIDEO?
60% of travelers watch videos
while deciding where to go
Between April and November
2015, daily Facebook video
views doubled
Authentic travel video views
and subscriptions are more
than doubling YoY
4x
The average internet user will
spend 88% longer on a
website if it has video
Authentic travel content
receives 4x more
engagement than
commercial travel content
92% of mobile video viewers
share videos with others
Insider TV is the Asia Pacific’s leading producer and distributor of travel video content,
creating hours of original content every month, distributed to our network of over
150,000 hotel rooms, 8 million passengers in-flight every month and online.
Our media network reaches travelers at every stage of their journey:
The decision making process, Whilst travelling, Post-arrival
INSIDER TV IS A CONTENT CREATOR AND DISTRIBUTOR
CONTENT CREATION
Create destination travel content for
16 cities in APAC and counting
Creative hubs in Singapore, Manila &
Guangzhou
Strong network in China
DISTRIBUTION NETWORK
In-flight
In-room
Digital
WHY? APAC LEADS THE WORLD IN TRAVEL GROWTH
WE ARE FOCUSED ON CREATING GREAT CONTENT
Our content is produced from an Insider’s perspective.
We produce great video by sharing unique experiences for travelers that
take them off the beaten track.
Our blend of content allows brands to be aligned with stories that are
relevant to them.
What makes us unique is our sponsorship programs that give you access
to video assets you can use in your own marketing programs across all
platforms.
We do this by creating Insider TV’s original programs as well as developing
bespoke concepts for you.
INSIDER TV REACHES UPSCALE TRAVELERS IN THEIR HOTEL ROOMS
Works with almost
all international
branded hotel chains.
Over
200,000
television screens in
many of Asia Pacific’s
MOST EXCITING CITIES.
More than
4,000,000
VIEWERS
per month across Asia
Pacific’s largest hotel
TV network.
WE WORK WITH MOST INTERNATIONAL BRANDS
MOST HOTEL GUESTS WATCH THE IN ROOM CHANNEL
Most hotel guests are
interested to know
about what is near their
hotel.
67%
of hotel guests watch
the City Tourist Channel
for an average of 22-26
minutes.
•
•
Most hotel guests watch the hotel info-channel within the first hour of checking in.
It prompts viewers to take action, such as making a restaurant reservation, buying tickets, or deciding where to go shopping.
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