Lawrence Toscano Resume 01 2017 (PDF)

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Author: Toscano, Lawrence

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Lawrence Toscano
| (631) 294-1691 | | |

NBC Universal
2012 - 2016
Director, Portfolio Network Partnerships August 2016 – Current

Develops proactive and reactive client solutions across NBC Universal’s portfolio of television
networks, digital platforms and theme parks.
The Walt Disney Company
2012 - 2016
Manager, Marketing Promotions (Disney Interactive) September 2015 – August 2016

Created compelling marketing programs for partners on Disney’s websites, apps, television networks
and theme parks.
Manager, Digital Ad Sales Strategy (Disney – ABC Television Network) July 2013 – September 2015

Managed and executed all multi-platform, custom, digital sponsorships from pre-sale to post-execution

Executed all five (5) digital sponsorships for the 2015 Academy Awards across and This also included The Oscars Backstage multi-cam experience on the WATCH ABC app,, Yahoo! and Facebook

Responsible for the execution of the first ever backstage/multi-cam sponsorship for the Country Music
Awards and American Music Awards on the WATCH ABC app and

Selected by Senior Management to be a member of an internal marketing/ad agency

Collaborated extensively with integrated marketing, sales, business development, editorial, product, ad
operations, tech and engineering team members to create compelling and strategic proposals that meet
specific client marketing objectives

Ad Sales point of contact when launching the redesign of the WATCH ABC app
Digital Media Producer, Ad Sales (ABC Family) May 2012 – July 2013

Executed innovative and successful custom sponsorships on

Collaborated with Marketing, Ad Sales and other stakeholders to manage expectations pre and post

Responsible for driving individual product schedule, development, implementation, testing and delivery of
components related to sold campaigns

Provided post-mortem analysis and reporting for each campaign
MTV Networks
2008 - 2011
Digital Content Manager July 2010 – December 2011

Managed scheduling, operations and marketing of the Download-To-Own department

Responsible for launching and managing MTV Networks presence on streaming platforms (Hulu & Netflix)

Conduit from MTVN to all digital partners (Apple, Microsoft, Sony, Amazon)

Designed series and network pages and art across all partners

Provided weekly, monthly and quarterly performance overviews to senior level management

Managed two full-time employees and four interns
Digital Content Coordinator February 2010 – July 2010

Designed artwork for DVD packaging and menus

Designed artwork for marketing and promotional material
Digital Production Assistant September 2008 – February 2010

Edited and rescored shows in accordance to music clearances

Videographer and Producer for live music performances
Assistant Editor /Associate Producer

Assisted editing for nationally televised programming (National Geographic and MSG Network)

Field producer
New York Mets
In-Game Entertainment Intern

Developed features and other creative content for in-stadium video board

Coordinated live event entertainment and in-game presentation

Videographer for Mets games, live concerts, and PR departments
Penn State University

Bachelor of Arts in Telecommunications with an emphasis on Sports Journalism

Member of the John Curley Center for Sports Journalism

2007 - 2008


2003 - 2007

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