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TABLE OF CONTENTS
PRIM CALIBRE 93
MILESTONES IN OUR HISTORY
THE STORY OF THE FIRST PRIM WRISTWATCH
TESTING OF WRISTWATCHES
DESIGNER PETR ANDRS
AMBASSADOR RADKO KYNČL
THE STORY OF DIPLOMAT
PRIM CALIBRE 98.00
PRIM CALIBRE 98.01
PRIM CALIBRE 95
PRIM CALIBRE 94.00
PRIM CALIBRE 94.01
AMBASSADOR TOMAS TRESTIK
AMBASSADOR JAROSLAV KULHAVY
THE STORY OF ORLIK
We have been manufacturing PRIM wristwatches in Nove Mesto nad Metuji for more
than 65 now. They are a symbol of quality and proof of the craftsmanship of Czech
Almost one thousand operations are performed in the ELTON hodinarska factory
before more than 130 individual components are transformed into a wristwatch with
a mechanical movement.
We manufacture 99% of these components in-house.
Manufacturing of a complete mechanical wristwatch under one roof – that is something
which less than ten factories in the whole world are able to do.
Thanks to this unique ability, we can offer our customers almost unlimited possibilities
in terms of meeting their specific requirements and desires.
Please accept our invitation to a world of precise mechanics, precision construction
and timeless design.
IN OUR HISTORY
The Chronotechna enterprise was established in Liberec.
A branch of Chronotechna was opened in Nove Mesto nad Metuji
specialising in manufacturing of wristwatches.
The first Czechoslovak wristwatch called Spartak was manufactured.
Commencement of mass production of PRIM wristwatches.
Customers were first able to purchase PRIM wristwatches.
One of the most popular models of wristwatch called Orlik was made.
PRIM wristwatches were first promoted with the aid of advertising.
The wristwatch manufacturing plant in Nove Mesto nad Metuji
was renamed ELTON.
Commencement of manufacturing of battery powered PRIM Quartz
Privatisation of the ELTON plant.
Complete manufacturing of in-house mechanical movements
was resumed in Nove Mesto nad Metuji.