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prim katalog en digital .pdf



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1

2

3

4

5

TABLE OF CONTENTS

6

INTRODUCTION 11

PRIM CALIBRE 93

MILESTONES IN OUR HISTORY

12

CASES 45

MANUFACTURE 17

DIALS 47

THE STORY OF THE FIRST PRIM WRISTWATCH

18

STRAPS 48

TESTING OF WRISTWATCHES

30

SKELETON 53

TECHNOLOGY 33

FORMAL 61

DESIGNER PETR ANDRS

AMBASSADOR RADKO KYNČL

63

MOVEMENTS 36

THE STORY OF DIPLOMAT

66

PRIM CALIBRE 98.00

38

DIPLOMAT 68

PRIM CALIBRE 98.01

39

PAVOUK 77

PRIM CALIBRE 95

40

BRUSEL 82

PRIM CALIBRE 94.00

41

PRIM ELEGANT

PRIM CALIBRE 94.01

42

SPARTAK 98

35

43

91

7

8

HIROSIMA 107

PRIM TEAM

157

LINEA 110

ART 161

KUPKA 115

AMBASSADOR TOMAS TRESTIK

SVATOVACLAVSKE 117

SPHERE 166

ADAM 119

COUPÉR 171

SPORT 125

CYLINDER 174

AMBASSADOR JAROSLAV KULHAVY

127

BEATA 179

THE STORY OF ORLIK

130

BEA 182

ORLIK 133

BESPOKE 185

PRIM SPORT

140

CAERUS 191

ELTON SPORT

147

RENOVATION 199

PRIM PILOT

152

BOUTIQUES 205

163

9

INTRODUCTION
We have been manufacturing PRIM wristwatches in Nove Mesto nad Metuji for more
than 65 now. They are a symbol of quality and proof of the craftsmanship of Czech
watchmakers.

Almost one thousand operations are performed in the ELTON hodinarska factory
before more than 130 individual components are transformed into a wristwatch with
a mechanical movement.

We manufacture 99% of these components in-house.

Manufacturing of a complete mechanical wristwatch under one roof – that is something
which less than ten factories in the whole world are able to do.

Thanks to this unique ability, we can offer our customers almost unlimited possibilities
in terms of meeting their specific requirements and desires.

Please accept our invitation to a world of precise mechanics, precision construction
and timeless design.

11

MILESTONES
IN OUR HISTORY

12

1946

The Chronotechna enterprise was established in Liberec.

1949

A branch of Chronotechna was opened in Nove Mesto nad Metuji



specialising in manufacturing of wristwatches.

1954

The first Czechoslovak wristwatch called Spartak was manufactured.

1957

Commencement of mass production of PRIM wristwatches.

1958

Customers were first able to purchase PRIM wristwatches.

1965

One of the most popular models of wristwatch called Orlik was made.

1967

PRIM wristwatches were first promoted with the aid of advertising.

1969

The wristwatch manufacturing plant in Nove Mesto nad Metuji



was renamed ELTON.

1982

Commencement of manufacturing of battery powered PRIM Quartz

wristwatches.

1993

Privatisation of the ELTON plant.

2009

Complete manufacturing of in-house mechanical movements



was resumed in Nove Mesto nad Metuji.

15

MANUFACTURE

17


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