Transferrable skills poster (PDF)

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Author: Bethan Cotter

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Do the factors age and household income affect how charitable
people are?


621 participants were presented with
a video of a food pantry charity. They
completed a task comprised of saying
how much money (out of $100, that
they could be given) they would be
willing to donate to a charity, if any.
Participants were asked how much
they would donate, and whether the
amount would change if they had
A positive relationship has been
found between age and charitable
received a letter from the charity , not
giving (Alpizar, Carlsson, & Johansson- seen a video. They were quizzed on
Stenman, 2008/6) with the relation- the video. Finally, they were asked to
ship becoming negative at around the complete a survey about poverty.

Household income has been found to
be a significant predictor for whether
or not people donate money
(Kimberly Yao & Authors, 2015). We
predicted that people with a higher
income would be more charitable in
their donations.


The results show a strong positive correlation between
age and income on charity. ANCOVA on
age and donation amount
was significant, with one significant
difference between age groups 18-29 and
60+ (i.e. older people donated more).

In conclusion, age and household
income both significantly affect
how charitable people are.
Strengths of this research include
the large sample size. Whilst
weaknesses of this research
include not examining the
interaction effect between age
and household income.

Future research
ANCOVA on household income and donacould examine
tion was significant but post-hoc tests
the interaction
IVs: Age and household income
didn't show any
between age
DV: Amount of money (out of $100)
and household
the participant would donate
between any
Experimental design: Two ANCOVAs
effects of gender in this
groups. This
were used to find a statistical relationmaybe due to relationship.
ship between age and donation and

age of 65 (Landry, Lange, List, Price, &
Rupp, 2011). It has been suggested
that younger people are less likely to
give to charity and give less than older people (Pharoah & Tanner, 1997).
Thus, we predicted that older participants would be more charitable than
the younger participants.
income and donation.

the number of groups.

Alpizar, F., Carlsson, F., & Johansson-Stenman, O. (2008/6). Anonymity, reciprocity, and conformity: Evidence from voluntary contributions to a national park in Costa Rica. Journal of Public Economics, 92(5–6), 1047–1060.
Kimberly Yao, U. of P., & Authors. (2015). Who Gives? The Determinants of Charitable Giving, Volunteering, and Their Relationship. Retrieved from
Landry, C., Lange, A., List, J., Price, M., & Rupp, N. (2011). The Hidden Benefits of Control: Evidence from a Natural Field Experiment. Cambridge, MA: National Bureau of Economic Research.
Pharoah, C., & Tanner, S. (1997). Trends in Charitable Giving. Fiscal Studies, 18(4), 427–443.

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