June 5 SC Endless Summer Social Media Contest Rules &Regs .pdf
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SECOND CUP ENDLESS SUMMER SOCIAL MEDIA CONTEST
RULES AND REGULATIONS
The Second Cup Endless Summer Social Media Contest is in no way sponsored, endorsed or administered
by, or associated with Instagram. You understand that you are providing your information to the Sponsor
and not to Instagram. The information you provide will only be used for the administration of this Contest
liability by each entrant in this Contest. Any questions, comments or complaints regarding the Contest must
be directed to the Sponsor and not Instagram.
The Second Cup Endless Summer Social Media Contest (“Contest”) is only open to legal residents of
Canada aged eighteen (18) or older at time of entry except employees, representatives or agents (and
those with whom such persons are living, whether related or not) of The Second Cup Ltd. (“Sponsor”),
its parent company(ies), franchisees, subsidiaries, affiliates, prize suppliers, advertising/promotion
agencies and any entity involved in the development, production, administration, or fulfillment of the
Contest. Entrants who are under the age of majority in their jurisdiction of residence at their time of
entry must have the permission of their parent/legal guardian to enter this Contest or win a Prize. The
Contest is subject to all applicable federal, provincial, territorial, and municipal laws and regulations.
The Second Cup Ltd.
6303 Airport Rd., 2 Floor
The Contest begins on June 5, 2017 at 5:00 p.m. Eastern Time (ET) and ends on June 9, 2017 at 11:59
p.m. ET (“Contest Period”).
4. Contest Details:
NO PURCHASE NECESSARY. Making a purchase is not necessary to enter or win. There is one (1)
way to enter the Contest.
Enter on Instagram: To enter the Contest on Instagram, post a Comment on @secondcupcanada’s
Instagram photo posted June 5 , 2017 at 5:00 p.m. Eastern Time (ET) or on the @secondcupcanada
Instagram ad running from June 5, 2017 at 5:00 p.m. ET to June 9, 2017 at 11:59 p.m. ET with the
following: a comment sharing what’s on your Endless Summer Bucket List. Your Comment must include
the hashtag #EndlessSummer to be eligible. You must become a ‘follower’ of the official
@secondcupcanada channel (the “Instagram Channel”) on Instagram. (Note: you can un-follow at any
time after the Contest ends without impacting your chances of winning). To become a follower of the
Instagram Channel, you must: (i) visit instagram.com/secondcupcanada OR (ii) from your Instagram
home page, click on the "Search” tab and perform a search for "secondcupcanada” AND (iii) click on
the "Follow" button corresponding to the Instagram Channel.
Any Post that does not follow the format specified above for Instagram (as determined by Sponsor in
its sole and absolute discretion) will be discarded and will not be eligible for entry in this Contest. When
an eligible entrant makes a Post in accordance with these rules, he/she will be eligible to receive one
(1) Entry (each, an “Entry”) in the random Prize draw. A Post will be considered to be void if the Post:
(i) is not submitted and received during the Contest Period in accordance with these Rules;; (ii) does
not include the information required under these Rules in respect of the platform it is posted on,
including without limitation the applicable hashtags or handle tag;; (iii) does not include a Picture;; (iv)
does not comply with the Instagram terms and conditions (as applicable);; and/or (v) is not otherwise in
accordance with these Rules, including, without limitation, the specific Submission Requirements listed
below (all as determined by Sponsor in its sole and absolute discretion).
IMPORTANT NOTE: Standard text messaging, data and/or other rates apply to participants who submit
a Post via a wireless mobile device. Wireless service providers may charge for airtime and/or data in
relation to each standard text message sent and received. Please contact your service provider for
pricing and service plan information and rates before mobile device participation.
Entry Limit: There is a limit of one (1) Entry per person during the Contest Period. If it is discovered
by the Sponsor (using any evidence or other information made available to or otherwise discovered by
the Sponsor) that any person has attempted to obtain more than one (1) Entry and/or use multiple
names, identities, and/or any automated, macro, script, robotic or other system(s) or program(s) to
enter or otherwise participate in or disrupt this Contest;; then he/she may, in the sole and absolute
discretion of the Sponsor, be disqualified from the Contest. The Sponsor and each of the other
Released Parties (as defined below) are not responsible for late, lost, misdirected, delayed, incomplete
or incompatible Entries/Posts/Photos (all of which are void).
Prizing: One (1) Prize available consisting of a Second Cup gift card (“Prize”) valued at $50 CAD. The
gift card is subject to all terms and conditions placed on it by its issuer. Prize must be accepted as
awarded and is not transferable, assignable or convertible to cash (except as may be specifically
permitted by Sponsor in its sole and absolute discretion). No substitutions except at Sponsor’s option.
Sponsor reserves the right, in its sole and absolute discretion, to substitute the Prize or a component
thereof with a prize of equal or greater retail value, including, without limitation, but at Sponsor’s sole
and absolute discretion, a cash award.
5. Selection of Winner:
• On June 12, 2017, at approximately 10AM ET, in Toronto, Ontario, one (1) winning contestant
will be selected at random by a draw conducted by Sponsor’s representative from amongst all
eligible Entries received during the Contest Period. The odds of winning depend on the number
of eligible Entries submitted and received in accordance with these Rules during the Contest
• The selected entrant will be required to correctly answer a mathematical skill testing question
to claim the Prize.
The selected entrant will be informed they are a potential winner via direct message on
Instagram or by any other contact methods as may be available to the Sponsor in its sole and
Once contacted, the selected entrant will have seven (7) days to respond and claim a Prize. If
the selected entrant: (a) fails to correctly answer the skill-testing question;; (b) fails to respond
to the Sponsor’s notification within the specified time;; (c) cannot accept (or is unwilling to
accept) the Prize (as awarded) for any reason;; and/or (d) is determined to be in violation of
these Rules (all as determined by the Sponsor in its sole and absolute discretion);; then he/she
will be disqualified (and will forfeit all rights to the Prize) and the Sponsor reserves the right, in
its sole and absolute discretion and time permitting, to randomly select an alternate eligible
entrant from among the remaining eligible Entries submitted and received in accordance with
these Rules during the Contest Period (in which case the foregoing provisions of this section
shall apply to such newly selected entrant).
By entering this Contest, each entrant: (i) releases the Sponsor its parent company(ies), franchisees,
subsidiaries, affiliates, distributors, suppliers, advertising/promotion agencies and any entity involved
in the development, production, implementation, administration, or fulfillment of the Contest and each
of their respective agents, employees, directors, successors, and assigns (“Released Parties”) from
any and all liability in connection with this Contest, his/her participation therein and/or the awarding and
use/misuse of a Prize or any portion thereof;; and (ii) if selected as a winner, agrees to the publication,
reproduction and/or other use of his/her name, address, voice, statements about the Contest and/or
photograph or other likeness without further notice or compensation, in any publicity or advertisement
carried out by or on behalf of the Sponsor in any manner or medium whatsoever, including print,
broadcast or the internet.
7. General Conditions, Guidelines and Restrictions:
• Anyone found to use multiple accounts (on a particular platform) to enter will be ineligible.
• The Sponsor reserves the right to withdraw, amend or suspend this Contest (or to amend these
Rules) in any way, in the event of any cause beyond the reasonable control of the Sponsor that
interferes with the proper conduct of this Contest as contemplated by these Rules, including,
without limitation, any error, technical problem, computer virus, bugs, tampering, unauthorized
intervention, fraud, technical or other failure.
• Any attempt to undermine the legitimate operation of this Contest in any way (as determined
by Sponsor in its sole and absolute discretion) is a violation of criminal and civil laws and should
such an attempt be made, the Sponsor reserves the right to seek remedies and damages to
the fullest extent permitted by law. The Sponsor reserves the right to cancel, amend or
suspend this Contest, or to amend these Rules, in any way without prior notice or obligation,
in the event of any accident, printing, administrative, or other error of any kind, or for any other
• By entering this Contest, each entrant expressly consents to the Sponsor, its agents and/or
representatives, storing, sharing and using any personal information submitted and/or
associated with his/her Entry only for the purpose of administering the Contest and in
does not limit any other consent(s) that an individual may provide the Sponsor or others in
relation to the collection, use and/or disclosure of their personal information.
Each submission must comply with the following Submission Requirements, all as determined by the
Sponsor in its sole and absolute discretion:
Must not have been submitted previously in a promotion of any kind.
Must not contain material that violates or infringes another’s rights, including but not limited to,
privacy, publicity or intellectual property rights.
Must not disparage Sponsor, administrator or any other person or party.
Must not in any way mention, refer or otherwise allude to the name, logo, or trademark of any
entity, individual, product or brand other than those of Sponsor and its brands.
Must not contain image or artwork that is not original work of the entrant.
Must not promote any cause other than the Contest theme.
Must not include any person’s identifiable information, unless permission from that person has
Must not contain material that is inappropriate, indecent, lewd, pornographic, obscene, hateful,
tortious, defamatory, slanderous or libelous (as determined by Sponsor’s sole discretion).
Must not contain, facilitate, reference, or use material that promotes bigotry, racism, hatred or
harm against any group or individual or promotes discrimination of any kind (as determined by
Sponsor’s sole discretion).
Must not contain any viruses, spyware, malware, or other malicious components that are
designed to harm the functionality of a computer in any way.
Must not contain material that is unlawful, in violation of or contrary to the laws or regulations
in any jurisdiction where entry is created.
By entering the Contest and submitting a Post, each entrant: (i) without limiting the Instagram Rules (as
applicable) grants to the Sponsor, in perpetuity, a non-exclusive license to publish, display, reproduce,
modify, edit or otherwise use his/her Post (and each component thereof – including, without limitation, the
Picture), in whole or in part, for advertising or promoting the Contest or for any other reason;; (ii) waives all
moral rights in and to his/her Post (and each component thereof – including, without limitation, the Picture)
in favour of the Sponsor;; and (iii) agrees to release and hold harmless the Released Parties from and
against any and all claims, damages, liabilities, costs, and expenses arising from use of his/her Post (or
any component thereof – including, without limitation, the Picture), including, without limitation, any claim
based on publicity rights, defamation, invasion of privacy, copyright infringement, trade-mark infringement
or any other intellectual property related or other cause of action whatsoever.
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