OliverAdams Folio Book Presentation .pdf
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D I G I TA L
P O RT FO L I O
O L I V E R
A D A M S
In hindsight, I should’ve realised that I wanted to be a general “creative” in 2013.
2013 saw Wigan Athletic Football Club relegated to the second tier of English football; The Championship.
Amongst other things, this meant that they would be playing some of their football matches on Friday nights.
Their ‘keeper at the time was an Omani fella by the name of ‘Ali Al Habsi’.
My favourite song at the time was ‘Sha La La La Lee’ by a band called the Small Faces.
I promise this is going somewhere.
I had my Eureka moment*, when I put two and two together, and came up with the chant,
“He saves goals on a Friday night, Ali Al Habsi!”.
My friends laughed and my Mum thought I was weird. I liked it.
*I wasn’t naked, or in the bath.
I was in A-Level Philosophy with James Austin.
But I never really allowed that aspect of my personality to be reflected in my work.
I thought being a good designer meant having 59240 fonts on your Mac, and that my dream job would be
redesigning the Apple logo.
That changed over the past year or so though. I realised that I want to make my friends laugh more. I want to tell
stories. I want to shock people.
But, most of all, I want to redefine the word ‘weird’ for my Mum.
For that reason, instead of presenting some well polished Graphic Design, I present to you...