Paul Liddell CV (PDF)

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I am a Visual Designer with 10+ years experience across corporate services and agencies.
Comfortable with UI and art direction, I love to help people through design.


+61 412 468 168

CX Visual Designer
Westpac (2016 – Present)

InDesign (advanced)
Illustrator (advanced)
Photoshop (advanced)
Premier (intermediate)
Microsoft Office (intermediate)
Experience Design (basic)
Sketch (basic)
HTML & CSS (basic)
UX Design - General Assembly (2016)
Shillington Masterclass (2010)
Computer Graphics College (2006)
Shillington College (2004)
Certificate III in Signcraft (2000 - 2003)
• Served homeless lunches monthly at
St Phillips York St.
• Guitar and voice lessons including
• I volunteered at Keelong Juvenile
Justice Centre and partake in
activities with inmates.
• Youth Group Leading for 6 Years
involved with the planning of nights
and taking care of about 50 young
people with other leaders.
• My interests: tennis, cricket,
sandwiches, touch football, soccer,
snowboarding and table tennis.
Available upon request.

Working in the Westpac CX team has provided the opportunity to deliver on
a passion for building great customer experiences. It has meant exposure to
a wide array of design challenges ranging from communicating strategies,
concepts and solutions to stakeholders, evolving ideas and concepts into
more tangible solutions through to visual, UI and CX design for mobile, tablet
and online.
Senior Visual Designer
St.George Bank (2014 – 2016)
My briefs include digital (including basic animation and video), print and
environmental design of bank branches.
I managed a visual designer, was the traffic manager, managed all IT of the
Macs, ran a A0 sized printer and also managed print production. Liaised
with our ad agencies (such as Saatchi & Saatchi) to provide art direction and
Highlights included helping with the UI for the Apple Watch App for
St.George and designing a beautiful print piece gift when the CEO Gail Kelly
Design & Production
FCB Global (2012 – 2014)
Worked on such clients as Lindt, Nivea, Wattyl and Stayz. Managed design,
finished art and print production. Regular UI for Lindt - landing pages, web
banners and Facebook promotions.
Visual Designer
Sony DADC (2009 – 2011)
Produced point of sale items and DVD/Blu-Ray cases for Sony Pictures titles.
Visual Designer
Thomas Creative (2007 – 2009)
Design sets for MTV and Nickelodeon Kids’ Choice Awards. Also created
signage systems for various small/medium businesses.
Freelance Designer
AHM (2006)
Creating inhouse digital and print materials to assist the marketing
Junior Designer
Gulf Air (2005)
Working at head office at Bahrain International Airport. Creating inflight and
airport experiences including environmental signage, menus, landing pages
and web banners.
Junior Designer
Oxygen Media and Consulting (2005)
Servicing large scale clients in the Gulf of Arabia for property developments,
theme parks, car brands and financial services.

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