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Jonny Holmes
in
jonathan@writecamp.org│British Expat in Bangkok│ +66 (0)928425875
DoB: 20 Aug 1987 │ LinkedIn.com/in/JonnyHolmesPPC
SUMMARY
I am a British digital marketing and PPC specialist who has worked in Thailand for over two years. My areas of expertise are
in Google AdWords, Google Analytics, Facebook Ads, Twitter Ads, LinkedIn Ads, and Apple Search Ads. In my
current role, my main responsibility is managing mobile app install campaigns across a range of platforms for key clients. My
ideal job would be to manage high budget campaigns across international markets for large brands or to work as an in-house
consultant for an ad platform.
What distinguishes me from similar candidates is my mastery of the English language as well as my outstanding levels of data
literacy, IT competency, and a keen appetite for experimentation and improvement. I have a clear, non-regional English accent
and am easily understood by non-native English speakers. I am currently learning to read, speak and write the Thai language.
My current residence is near BTS Asoke in Bangkok.
EMPLOYMENT
August 2016 – APPSYNTH (Case study) App development and marketing agency in Bangkok, Thailand
Now
Campaign Manager
My main challenge in this role is maximising app install rates whilst maintaining profitable
costs-per-install. The ad platform I use mostly is Apple Search Ads because it delivers large volumes of
cost-effective installs. I have been among the first to pioneer the use of this emerging platform and
believe I have made Appsynth a leading agency in delivering expertise on it through my own trials and
innovations. I am currently analysing the lifetime values of user interest demographics on Craigslist.
● Stimulating mobile app installs via paid ad campaigns (AdWords, Facebook LinkedIn, Apple Search
ads, and incentivised installs).
● Generating internal B2B leads via Google AdWords.
● Optimising app installs via research and split-testing store appearances and metadata (ASO).
● Analysing demographics and cohorts for growth optimisation.
● Producing detailed reports for clients on performance changes and test results.
● Blogging..
July 2015 –
DSA GLOBAL (Case study) Digital marketing agency in Bangkok, Thailand
July 2016
Senior Paid Media Manager
This was my first job in Thailand, which was at a small business based in Jomtien when I joined. Initially
a web design agency, DSA Global hired me to help them to expand their digital marketing services to
existing and new clients. After three months of me working for them, DSA sidelined their web design
services and shifted their primary focus to digital marketing. We moved to Bangkok and expanded into a
large office with over double the number of original employees. Having hired new Thai staff, I allocated
a large amount of time to training and mentoring junior staff on the fundamentals of digital marketing.
DSA Global are still growing and excelling at digital marketing services today.
● Optimised AdWords, Bing and Facebook campaigns for a diverse range of clients.
● Researched demographics and strategies. Split-tested ads, landing pages and bids.
● Produced detailed monthly reports. Kept abreast of industry changes.
● Proofread and authored engaging blogs. Liaised with staff and clients.
July 2014 –
June 2015
QA APPRENTICESHIPS Apprenticeships provider in Slough, UK
Digital Marketing Executive
My main duty was to increase the number of candidate applications via PPC campaigns and landing
page optimisation. I took over the management of the PPC campaigns from an agency as they could not
provide the time or expertise needed to achieve economically viable campaign performance. Expanding
the campaigns’ geographic reach and decreasing the bids increased conversions by over 30% for the
same budget as the agency was spending.
● Optimised AdWords, Bing, Facebook, Twitter and email lead-gen campaigns.
● Built and split-tested landing pages.
October 2012 – INTELA Data vendor in London, UK
June 2014
Digital Marketing Executive
I built Intela’s Google AdWords campaigns from scratch and managed them in-house. The objective
was to capture personal information via prize draw sites, however Google’s ad policies regarding
personal data capture pages proved problematic. We circumvented Google’s strict policies by creating a
content-rich site with a prize draw focus in order to continue legitimately generating traffic via
AdWords. Due to the expensive CPCs of the Search Network, we spent most of our budget on the
Display Network in order to maintain profitability.
● Optimised AdWords, Bing and Facebook ad accounts.
● Produced reports.
August 2011 – FIRST ONLINE SOLUTIONS Digital marketing agency in Varna, Bulgaria
Sept 2012
Junior Digital Marketing Executive
I was initially offered the job as an SEO copywriter but the director offered me the chance of learning
Google AdWords in my role, which is how I started my PPC career. My main focus was to generate
business for Fantastic Cleaners using international Google AdWords campaigns, whilst receiving
training from a freelance PPC specialist. This was my first role working abroad.
● Optimised AdWords, Bing and Facebook ad accounts.
● Produced reports.
● Wrote SEO copy for internal use and clients.
July 2009 – STARTING OUT Maidenhead, UK
August 2011
Freelance writer/editor and Barman
EDUCATION
2005 – 2009
UNIVERSITY OF KENT Canterbury, UK
BA (Hons) Comparative Literary Studies, 2:1
1998 – 2005
COX GREEN SCHOOL Maidenhead, UK
GCSE and A Level (Grade A* - C)
SKILLS AND INTERESTS
Leisure
Writing music reviews. Nerf guns. Gaming. Travel. History. Beer. Learning Thai.
Technical
MS Office. Google Docs. HTML. CSS. JavaScript. AdWords Editor. Industry blogger.
Jonny Holmes 2017 CV (1).pdf (PDF, 172.77 KB)
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