HALF.HALF.CUP (PDF)

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THE PROBLEM

WITH 99.8% OF SPONSORSHIP BUDGETS GOING
TO THE MEN’S GAME, FEMALE FOOTBALL
PLAYERS ARE LOSERS FROM THE START.

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THE INSIGHT

WOMEN’S FOOTBALL IS PLAYED ALL AROUND THE GLOBE,
AND A LOT OF UNIVERSALLY KNOWN CLUBS, LIKE BARCELONA
AND MANCHESTER CITY, HAVE THEIR OWN WOMEN’S TEAMS.
UNFORTUNATELY, MOST OF THEM DON’T GET THE SAME
EXPOSURE AS THEIR MALE COUNTERPARTS.

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THE IDEA

THE HALF-HALF CUP. WE COMBINE MALE AND FEMALE TEAMS
FROM THE SAME CLUB TO CREATE A HALF-HALF SIDE. THE CLUB
PLAYS ONE HALF EACH, WITH THE AGGREGATE SCORE USED TO
DEFINE THE WINNER. THE HALF-HALF FORMAT GIVES A SUBTLE
NOD THE IMPORTANCE OF EQUALITY IN FOOTBALL.

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HOW IT WORKS

THE MEN PLAY ONE 45-MINUTE HALF...

AND THE WOMEN THE OTHER.

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HOW IT WORKS

AFTER THE FULL 90-MINUTES, THEIR SCORES ARE ADDED TOGETHER
WITH THE AGGREGATE SCORE DETERMINING THE WINNER.

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WHY IT WOULD WORK

THE HALF-HALF CUP IS TELEVISED, ENSURING MILLIONS OF EYES
ON THE GAME. BEFORE THE TOURNAMENT, TEAM JERSEYS AND
ADVERTISING SPACE ARE AUCTIONED OFF TO SPONSORS.
NOT ONLY WOULD THIS ANNUAL TOURNAMENT ATTRACT RECORD
VIEWER NUMBERS, IT WOULD SHOWCASE THE WOMEN’S GAME TO
PEOPLE WHO MAY HAVE NEVER GIVEN IT A CHANCE OTHERWISE.

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WHY IT WOULD WORK

AND WITH MORE INTEREST, MORE SPONSORSHIPS WOULD COME.

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