handout (PDF)
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Title: Microsoft PowerPoint - HANDOUT
Author: Amalul
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OBJECTIVE
•
•
•
Determine important factors influencing attitude toward
carpooling
Grouping UniKL students to homogenous group based on
factors
Developing possible strategy to implement carpooling in UniKL
Create awareness of carpooling among UniKL students
N=52
Students
Principal Component
Factor Analysis with
Varimax Rotation
the task of grouping a set of objects in
such a way that objects in the same
group (called acluster)
CLUSTER
Factor
Analysis
Cluster
Analysis
statistical method used to describe
variability among observed,
correlated variables in terms of a
potentially lower number of
unobserved variables called factors
FACTOR
METHODOLOGY
•
Cluster Analysis of
Factor Score
using k-means
Cluster description
using demographic
data
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