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The Way of Being Yourself with Style
Author 1

Diego Santapaola

2

Preface

3

5

Why this book? Both authors are addicted to the art of styling. In their many research phases
they didn't come across with an appropriate, convenient de nition of attractive style. The authors
were never hugely satis ed about this fact.
Fashion designer, philosophers, artists always miss some important parts in their statements.
The discourses are too speci c, i.e. represent only the spirit of time, or don't take the whole setting
or surrounding in consideration. Another point is that the di erent de nitions of attractive style
are not catchy enough. They don't expose loud and clear the basic principle of good style. The
circle of interested people doesn't nd satisfying answers to questions like: "Is good style something
personal or does good style have universal qualities?" "Do I have to spend much money?"
The authors fells the urge to bridge this gap and answer these important questions. They are
important because our hearts demands the answers. The purpose of this book is to give the reader
practical tools and profound insights. With this tools and understanding he will easily nd his own
perfect style.

6

Contents
Preface
I

2

Introduction

11

II Getting an Idea of Style

15

1 Basic Examples

17

2 The Basic Characters
2.1

2.2

Main Characters

21

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

21

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

21

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

21

The Nature Boy .
The Classic Man .
The Sport Guy . .
The Working Man

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

21

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

21

Mix It Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

21

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

21

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

21

The Dandy . .
The Rock Star
The Freak . . .
The Gigolo . .
The Dancer . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

21

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

21

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

21

3 A Historical Overview

23

4 The Environment

25

4.1

Culture

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

25

4.2

Natural Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

25

4.3

Night and Day

25

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

III The Universal Principles of Style

27

5 The Perfect Style

29

5.1

Desirable Qualities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

29

. . . . . . . . . . . . . . . . . . . . . . . . . .

29

1) Perfect style attracts many women

7

CONTENTS

8

2) Perfect style doesn't arouse too much envy
3) Perfect Style works everywhere at any time .
5.2

. . . . . . . . . . . . . . . . . . . . .

30

. . . . . . . . . . . . . . . . . . . . .

30

How to Construct such a Style? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

30

6 The 3 Fundamental Principles

33

7 You are what your dress.

37

7.1
7.2

8

Interaction: mind



clothes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

37

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

37

Style is a mindset for every area of life . . . . . . . . . . . . . . . . . . . . . . . . . .

37

The Cut

Basic Examples II (20 Seiten)

39

IV Applying the Principles

41

9 The Transformation: Changing your Mind

43

9.1

9.2

Finding out, who you are

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Example 1: Robert Downey Jr. . . . . . . . .
Example 2: Roger Moore and Burt Reynolds
Example 3: Vin Diesel . . . . . . . . . . . . .

43

. . . . . . . . . . . . . . . . . . . . . .

43

. . . . . . . . . . . . . . . . . . . . . .

43

. . . . . . . . . . . . . . . . . . . . . .

43

Constructing your persona . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

43

10 Styling Basics

45

10.1 Basics that always work independent of your personality . . . . . . . . . . . . . . . .

45

10.2 Haircut, Nails, Make Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

45

10.3 Considering environment and friends to balance you style

45

. . . . . . . . . . . . . . .

11 Strategical Points of View
11.1 Style as a Revelation Mechanism

47
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

47

11.2 You Don't need to be sure: Life is a game . . . . . . . . . . . . . . . . . . . . . . . .

47

. . . . . . . . . . . . . . . . . . . . . .

47

. . . . . . . . . . . . . . . . . . . . . .

47

. . . . . . . . . . . . . . . . . . . . . .

47

Balanced Strategy . . . . . . . . . . . . . . .
Using di erent styles to balance your persona
Law of Attraction . . . . . . . . . . . . . . . .

12 The Wardrobe: Less is Better

49

V Appendix

51

A Tailoring: Some Basics

53

B Psychology 101

55

C Color Theory

57

D Body Language

59

CONTENTS

9

E Game Theory

61

F Mechanism-Design Theorie

63

G Further Math Concepts

65

10

CONTENTS

Part I
Introduction

11

13

Be yourself is a very known phrase. But is this phrase useful? Perhaps. It depends how you
interpret it. You don't get the girl, if you communicate a bad side of you. You need to communicate
the best of yourself. You need to communicate that you are a valuable person. A very important
communication tool is your (clothing) style. Therefore: Let's interpret the phrase as: "Be yourself
with style".
What is

Style ?

This is an interesting question, because for certain reasons you will encounter

some troubles if you try to nd an answer and get a clear picture. Fashion designers, philosophers,
artists - all use di erent de nitions, if they de ne it at all. This doesn't help you in any way.
What is Style? It is also a very important question. Your personal style de nes who you are.
Your (fashion) style is an outer picture of your inner life, your inner values, your life experience. Your
style communicates to your environment what kind of person you are!

who you are!

Your Style communicates

Well, you are interested to communicate the right things, so that you get some kind

of value in return. Therefore it is very important to get a clear idea what style exactly is.
Part 1 will lead you to a rough idea. In chapter 1 we will look at some celebrities, some real
persons. Chapter 2 takes a look at some generic characters. Both chapters are introduced to work
out the main ideas of style. Chapter III will give a historical overview. We will learn how style
changed through the centuries. We will consider the question whether clothing is a mirror of the
society, speci cally their value system. We will take a closer look which clothing components of
bygone times still exist in our modern time. The historical view will help further to extract the
principle of style. Chapter IV examines how our social and natural environment in uence our style.
In part 2 we will put all these components together and extract the main universal principle of
an attractive style. To be able to do this we will beforehand need a clear de nition of attractive
style. This will need the introduction of very simple philosophical items. Remember, philosophy
is a discipline that tries to answer the most important questions, the questions our heart demands
for:

Who are we?

Part 3 will give strong advices how to build the right mindset and how to apply this principle
to your everyday clothing.
Throughout the book we will use di erent arguments from di erent eld: metaphors, wisdoms,
concepts from the psychological eld or math concepts. We do this because our reader have di erent
backgrounds and di erent experiences. With this wide range of tools we hope to reach all of our
readers. You can pick whatever you like.

14

Part II
Getting an Idea of Style

15

Chapter 1
Basic Examples
In this chapter we look at some celebrities: pop and rock stars and movie stars. Spirit and purpose
of this chapter is not exactly to extract main principle of style. Instead, we take a look at these
famous people to describe step by step their appearance.

We also recall what we know about

them. Later on, we will recall these celebrities from time to time to get a better understanding of
the principles of attractive style. The reader should ask himself if he feels a connection to one or
another and how he feels around him. There are several reasons why we chose exactly this people:



You probably know most of them. Therefore you know if you feel a connection between the
person you are watching and you.



They have an remarkable style.



They were successful in their artistic area. Therefore, we know that many people like them.

[Internal comment: 2-3 photos to be added for every personality.]

David Niven and Cary Grant The classical British Gentlemen.
suits often.

He used to wear dresses of natural color.

David Niven didn't wear grey

You also nd often the combination blue

jacket, yellow earth pants and yellow earth shoes in his wardrobe.

He loved comfortable shoes.

Both had a classical man hair cut with pomade. Nothing special for their time.They had a highly
developed sense of humor and a very self-deprecating attitude. You can see this just by looking at
their eyes; often they make use of smiling or innocent eyes [Note: The classic gentleman are sexy,
because they doesn't take themselves too seriously.]

The Persuaders (aka Roger Moore and Tony Curtis) The Persuaders was a very successful
TV series of the early 70s.

Noteworthy, Mr.

Moore and Mr.

Curtis were responsible for their

wardrobe. In this TV series Tony Curtis introduced the typical 70s style: ared pants and shirts
made of ne yarn and leather jacket. He often also uses silk scarf and leather gloves. Danny Wilde,
the role played by Curtis, is a self-made millionaire born in the slums of New York.
adventurer, seducer and driver of a Ferrari Dino 246.

He is an

You see, his smart casual out t is a nice

complement to his elegant sports car. Furthermore, doesn't hide his origin. his sporty Jackets are
a symbol of his origin. He is clever, cocky and funny with a childlike attitude. Roger Moore plays
Lord Sinclair, i.e. a guy born with a golden spoon in his mouth. His style is less sporty. Most of
17

CHAPTER 1. BASIC EXAMPLES

18

the time he wears sack coats, but doesn't wear suits so often. He also likes silk scarfs. He is an
adventurer, seducer and driver of a Aston Martin DBS. He is more self-ironic than Danny Wilde.
Note: Team players win.

Steve McQueen aka Mr. Cool He doesn't wear eye-catching accessory.

His appearance is clean.

He often wears jacket with turtleneck pullover. His facial expression is minimal, he doesn't speak
much. You always have the impression that he analyze his environment, the people around him.
He is a Mystery. This is a man who has grown up under di cult social or economic conditions. His
cleverness helped him to overcome this disadvantage. A though guy, a warrior. Note: Mr. Cool
attracts intelligent, self-con dent, brave women. Other women are also attracted, but can appear
insecure in front of him. That's, because he is a very selective guy.

Burt Reynolds, Jean Paul Belmondo

They are deeply in love with themselves (Moore and

Curtis surely also have a high self esteem) . Mr. Reynolds and Mr. Belmondo loves both the color
red. You will often see them with a red shirt, red pullover or red scarf. Both like unbuttoned shirts.
They are Machos. They often give a warm hangdog gaze to their partners. Both are very caring to
the lm crew and both are high self-deprecating. They attract intelligent, humorous women who
like to be women. Other women can easily misread them as chauvinist at rst glance.

Tomas Milian Thomas Milian is a very interesting person.

In the early 60s you always saw him

with suit and tie, clean-shaved with a brave haircut. A good-looking nice guy, a guy every father
would be pleased to see him next to his daughter. In the 70s his looks changed drastically: Longer,
wild hairs, beard, eyeliner. He also wears hat or caps and coveralls.
[Internal comment: Milian is a good example that everybody can change his look dramatically and
therefore that everybody can control the feedback he want to have.]

Adriano Celentano [ Internal comment:

The introduction of Celentano is a good example of a

mixed style. He makes use of the nature boy and dancer theme among others.]

The A-Team [Internal comment:

The A-Team is interesting because the team as a whole is very

attractive. B.A. and Murdock are freaks, faceman and Hannibal appear rather normal. The team
as a whole is a perfect working machine. All team members are specialist, i.e. every member is
special. They complement each other. Taken individually, Murdock isn't that attractive guy. In
the light of the team he is! Faceman and Hannibal becomes more attractive in front of B.A. and
Murdock, because they are befriended with crazy guys. Also Murdock's craziness makes him an excellent pilot, helps the team to escape dangerous situations. Moral of the story: Whether a certain
traits appears attractive or not depends on the context. Therefore, a stylish guys will ensure people
see him in the right light. (-> Ch.10 Considering environment and friends to balance your style is )]

Michael Jackson [Internal comment:

He is a very interesting man. His clothing style is a mirror

of the stage scenery, the story. Michael Jackson is a singer, a dancer and mime artists. He mix up
classic and modern elements. Styling elements have a speci c function. For example, his pants are
always to short so that everybody can see his Moonwalk.... Moral of the story: He makes use of
many principle we will describe later on.]

19

Captain Sparrow (aka Johnny Depp) [Internal comment:

Moral of the story: It works!!! Babe

magnet. That's a good example of a 'balanced' style. Masculine and feminine components, golden
ratio. His outer appearance is a perfect mirror of his inner life. His style also re ects his life experience, adventures. His look can be used for clubbing but needs to be simpli ed.

Brad Pitt [Internal comment:
Marc Anthony

Classic Man, Nature boy]

[Internal comment: Classic men, Nature boy, Gigolo. Moral of the story: One

speci c style often doesn't represent the own personality good enough. Use di erent looks to balance your person. ]

Summary


Somebody's style depends strongly on his background, his life experience.

By reading this

book you, the reader, gains new experience. Therefore, your style will probably change.



The clothing style of the actors and singers re ects their character, often also their own.



Di erent styles attract di erent women



Whether your style attract a women or not depends how she interpret your style. Her interpretation depends strongly on her background, her life experience.

Some interesting questions arise:


I like my clothing style. Do I have to change lot of things to be more desirable?



How can we mix di erent styles together to eliminate the disadvantage of one speci c style?



How can we spot the 'right' woman? What does her style reveal?



How can we learn the level of interest of an unfamiliar woman within a few seconds?

Stay tuned!

20

CHAPTER 1. BASIC EXAMPLES

Chapter 2
The Basic Characters
2.1

Main Characters

The Nature Boy
The Classic Man
Sport Guy
Working Man
Cowboy, Police, Matrose Militär
[Internal comment:

All of these main character represents, more or less, only one side of the

spectrum: the soft or the hard one.

(The Yin/Yang-theme is introduced in ch.

following characters expose both sides. ]

2.2

Mix It Up

The Dandy
The Rock Star
The Freak
The Gigolo
The Dancer

21

5 and 6.)

The

22

CHAPTER 2. THE BASIC CHARACTERS

Chapter 3
A Historical Overview
[Internal Comments: This Chapter includes following topics:
1.

Historical origin of the suits.

'Evolution' of the frock-coat.

Which values did the handmade

frock-coat represent? Does the modern business suit still ful ll this values?
2. Military/police Clothes clothes: Psychological aspects. Which feelings does it create?
3. Sense of beauty depends on value systems/spirit of the time]

23

24

CHAPTER 3. A HISTORICAL OVERVIEW

Chapter 4
The Environment
4.1

Culture

[Internal comment:

Di erent countries have di erent cultures, conventions, social norms, body

language. In Germany people stick to norms, in Italy individuality is welcome. Therefore, the same
style can have two completely di erent impacts.

4.2

Natural Environment

[Internal impact: People tend to adapt to natural environments. In Germany or Nordic countries
you doesn't see many men with lively colors. This point is interrelated with 'Culture'.

4.3

Night and Day

25

26

CHAPTER 4. THE ENVIRONMENT

Part III
The Universal Principles of Style

27

Chapter 5
The Perfect Style
5.1

Desirable Qualities

Before we can de ne what attractive style means, however, we have to be clear about what we want
to achieve with our style. Nobody does something without any reason. We go to school to learn

1

something for life . We go to work to earn money. We go to cinema to have a nice time. Therefore,
let's ask: Why do we want to improve our style?

Perfect style attracts many women
We do it to attract other people!

Everybody needs friends, a woman, someone who loves you.

Everybody needs cooperation partners. You need to attract people in order to strike up alliances.
If you don't attract people in some sense you don't get partners. Furthermore, we limit ourselves
to attract women! There are di erent reasons for this limitation:
First of all, if you attract women, you also attract men. A woman who is really attracted to
you sees in you a friend and a potential lover. The important thing is

friend.

You have friendly

qualities, qualities that are essential for cooperation, i.e. qualities other men want to see in you.
There is a second reason, why men will be attracted by you. If many women want you, you are
surrounded by women. Every men who chums with you is also surrounded by these women. His
chance grows to get a girl. This fact becomes even more clear if you consider this thought: the friend
of an attractive man can't be unattractive! Recall to your mind the A-Team. Murdock, the crazy
pilot, is a little bit outlandish or even terrifying especially if he is just talking with himself. But he
is befriended with faceman, a good-looking friendly guy. A quality man like faceman wouldn't be
befriended with a worthless fellow.
Furthermore, women have in general a better taste, in general they have more experience with
styling, i.e. the have a better feeling or understanding for the meaning behind your style. If you

2

plan to improve your style you will rely on the feedback of women, not on the feedback of men.

We want to attract MANY women. For many readers this is not a primary goal. Perhaps some
reader only want to attract the girl they really desire. But consider this: As long you attract your
desired girl it doesn't matter whether you attract other girls, too. Moreover, if you attract many

1 Well, it should be so. We don't learn important basic things like body language or style.
2 You rely on her feedback only. Do not rely on her as a fashion adviser. More on this topic
29

later on.

CHAPTER 5. THE PERFECT STYLE

30

girls, you have a higher probability that your dream girl is also attracted to you. There are some
reasons for this fact: ....more to com...

Perfect style doesn't arouse envy
A quality man doesn't want to get into trouble if he can avoid it. Men with low self con dence can
envy a well-dressed quality man. An attractive style should consider this problem. This point is in
con ict with the rst point. As we said above men want to be friend with an attractive man. True,
but we subliminally assumed that men are rational or more speci cally that they are self con dent
enough. That's often but not always the case.

Perfect style works everywhere at any time
We want to attract many people with di erent background and di erent cultures. If you are an
American guy on vacation in Europe and you like French or Russian girls then you want to attract
them. If you are staying in your native country then you want to attract your fellow countrymen and
maybe also people from other countries with di erent cultures. How can a style 'work' worldwide?
There are 3 possibilities conceivable:
1. Your Style is internationally accepted. Grey business suit or 'normal' jeans out ts, for example,
are accepted worldwide. Strategy here is to make use of worldwide accepted colors, combinations,
standard clothing cuts. (see Chapter Historical Overview and Nash-Equilibrium in Appendix)
2.

You have some good basics in your wardrobe that you combine as required.

On Hawaii you

wouldn't wear tie, for example. Also you would make use of lively colors there. Strategy is here to
adapt to the environment settings. (see Chapter The Environment)
3. You have a unique style which catch attention. In other words, people adapt to YOU, because
you are somebody special. We will see that's a very powerful idea!
As you may have noticed, all stated points interfere with each other. The de nition of style will
take all points into account and solve this 'paradox'.

5.2

How to Construct such a Style?

We will not nd an easy answer if we don't have much experience with styling. Most of us don't
have this experience. Most of us didn't try out the dandy style, the rock star style or other crazy
things. We didn't receive the feedback of women for the di erent looks. Therefore we can not say
whether the one or the other, or which combinations of clothing components work best for US. We
lack experience. Pause for a moment and go mentally back to your childhood.
Many things we do automatically nowadays were really di cult tasks in our toddler age. To
learn things like walking, siting on a chair, grabbing things, our native language we had to do a lot
of experiments. We learned by a trial-and-error method. We didn't have to know anything about
grammar or physics.
The good news: We did a lot experiments for you. We will elaborate later on. For now you
need a good starting point, a good theory. You will learn about it in next chapter. But before we
can do that, we need some further explanations.

More insights:
does

Till now we spoke about attractiveness, but we didn't de ne the term.

attractiveness

What

mean? Go back to our nature examples for a moment. In nature we see many

5.2. HOW TO CONSTRUCT SUCH A STYLE?

31

alliances, for example: bees and owers. Flowers attract bees by use of fragrances. Bees get pollen
in exchange for escort service.

Orchids are sneaky, they attract wasps through imitation.

They

emit scents that are very similar to the scents of female wasp. Also the outwards appearance is
very similar to that of female wasps. [...Other examples to follow.] Therefore, an attractive guy
has to o er something that women want to have. Or he pretend to o ers something they want to
have. Beware! Lies don't travel far, they are not e ective from a strategical point of view [...missing
part... ].Therefore, we will not o er something we can't deliver.
Now we are nearly there. An attractive guy o ers something that women want to have. In exchange for this service he will get something. Women will show a reaction, they will be emotionally
charged. An attractive style will communicate that you have to o er something. And women will
communicate interests through their reaction. Short:

De nition: Attractive (clothing) style.

A (clothing) style is attractive if and only if it com-

municates your true value(s) and triggers o positive emotion of women.
Note: Now, we also know whether or not a eye-catching style will also attract. It attract if and only
if it communicate your true value and trigger o positive emotions despite the fact that it doesn't
ful ll norms.
We are ready for the fundamental principles of style.

32

CHAPTER 5. THE PERFECT STYLE

Chapter 6
The 3 Fundamental Principles
Now we can state some qualities of attractive Style. We will de ne only few, non-speci c characteristics. We demand NON-SPECIFIC qualities because otherwise the resulting style will attract only
speci c types of women. We demand FEW characteristics because the less qualities we have to deal
with the easier results can be applied. Think of the Italian cuisine: With only a few ingredients
you can create a tasty food.

Also, Italian cuisine doesn't make use of speci c, pungent spices.

Most of the Italian dishes are easy to prepare (with little practice). You can nd pasta & pizza
all over the world, i.e. many people like Italian food. The drawback of a small number is that the
de nition will loose some clarity, i.e. you will need a little bit more time to come to terms with
the de nition at the rst stage. But rest assured: We will give enough examples and analysis to
prevent misunderstandings in the following chapters.
We the authors want that you like our de nition of style and that it triggers o positive emotions.
Otherwise the de nition wouldn't have any value for you. We must ensure the de nition is attractive
for you. Thus, on the one side the qualities of attractive style must be as general as possible so that
you really will hold the right tool to attract worldwide many women, one the other side they have
to take into account your personality without suppressing individual, subjective sense of beauty.
As stated above, a (clothing) style is attractive if and only if it communicates your true value(s)
and triggers o positive emotion of women. In other words: Your style is attractive if many people
feel comfortable in your surroundings. Every person has encountered pleasurable situations in his
life - we hope so. Therefore every person, also you, the reader, has a clear picture of the meaning;
you feel it.

We, the authors, want to ensure that you share the same feelings - with the other

readers and with us. Therefore, we need a good common picture. Let's stop here for the moment
and lets go back in the open countryside.
The nature is full of life.
like[...more to come].

There are trees, mushrooms, owers.

What we can directly observe is following.

There are a lot of animal,

Everywhere exist co-existence

and cooperation. Animals strikes up alliances with other animals, trees strikes up alliances with
mushrooms, wolves with humans etc. Now, take also a look at the bigger picture. Animals adapt to
the natural surroundings, plants optimize the grow process (see golden ratio in appendix). Animals
and plants cooperate with their natural surroundings!
their role in the world.

Every animal and plant knows somehow

To do this he also be aware of the role of the beings in his immediate

environment, and of all other living beings in some sense. The ower must 'know' the needs of the
bee. The ower must know that there are other owers which want to be pollinate. We also see
33

CHAPTER 6. THE 3 FUNDAMENTAL PRINCIPLES

34

that diversity or individuality is an outstanding principle of life. Without owers there are no bees.
Life needs diversity, i.e. many di erent beings, to survive.
Most people feel comfortable in beautiful landscapes on a sunny day such as those you nd in
South France - because is full of life, because they see all the living beings that live in co-existence
and cooperation, i.e.

in harmony.

The French sunny landscape is a mirror of their own needs.

That's why we feel at one with the nature in such sceneries. People feel comfortable if they recognize their own role(s) in the word. With this picture in mind we also see what good style means:
Your style is a microcosm. Your (clothing) style is attractive, if people see in you their role (with
you) in the world. Therefore, a man with style will ensure that other people will see their roles.
This requires that he recognize his own role and the roles of others, of the women! Let's recap this
picture in a view words :

De nition: The Universal Principles of Life (and Style)
• Humility:

Respect (respectus consideration) for yourself and other living beings; Taking into

account your person and your fellow humans ("Recognizing the own role(s) in the universe,. . . )

• Gracefulness:

Consciousness for harmony (unison) with oneself and the surrounding world

(. . . applying these roles. . . )

• Elegance:

Perception of the essentials, focusing the essentials (...and optimizing them.)

Style is the superordinate term/concept of these principles. The universal principles are the basic
values of every collective from an idealistic point of view. Therefore, style is a mindset! You are
a attractive, stylish guy, if you apply this principles. This values are automatically prominent in
your clothing style if you really are or become this sort of guy. Let's go through these principles
one by one.

Humility:

You have to determine your roles in the world. This is the asking stage. You have to

decide whether you want be a father or a husband or not. You have to decide which role you want
to play in the working world. You have to know your skills before deciding about your place in the
working word. If you decide to be a father there must be a mother. Therefore, you have to take
into account the roles of other beings, too.
If you like women and want to attract them you have to know what their needs are, what their
fears are. Well, women want to have a man, they like sex. But they want to be loved and want to
feel safe, too. Women also need intellectual nourishment. They fear to be emotional exploited and
harmed. Recognizing your role as a man means to ask after her needs and fears.
It isn't easy to go to a unfamiliar women on the street and to say you like her. Perhaps you
got bad reaction in the past. Perhaps you don't know how to interpret her reaction. Perhaps you
don't know what to say. This are all things which fuel your fears and prevent you to go after the
girl. To recognize your needs and fears is part of your role as a man.

The ower knows the needs of the bee, the sneaky orchid, too. And both knows their
own needs.

35

Gracefulness:.

After determining your roles you have to adapt them. This is the stage where you

nd answers, the stage, where you nd strategies which allow you to deal with your fears.

You

bought this book, i.e. you asked questions and you are searching for answers. You currently are
on stage two. If you read this book carefully to the end and applies the the principles yourself you
will nd answers and strategies. You will apply this strategies of your own accord. And they will
be encoded in your clothing style.
Stop! Recap for a moment. The man has to know the needs and fears of women. Therefore, the
closing style of an attractive guy will content her needs (on an emotional level) and take away her
fears in great part. Your style will also help you to interpret her reaction, it will also reduce the
need of words. Your style will take away your fears! The women will - often on an subliminal level
- feel this things. Feel that you asked those important questions. They will simply know: You are
the man!

Think of a big black cat. A big cat caressing her puppies is a sweet picture. The same
cat waiting for her lunch to come over is a more dangerous picture. You are this cat, a
little bit dangerous (your needs) but also very caressing (her needs).
Elegance:

The third principle 'elegance' has di erent meanings.

changed, you have to adapt your roles.

If the environment settings

For example, if you go to a new country, you have to

be aware of the fact that conventions may be di erent. In Italy or France people are closer together
during a conversation as compared to German or American standards.

1 Secondly, you never can be

sure that you make the right things, that you choose the right roles. Furthermore, spoken language
is error-prone. Often there is ambiguity about what was sad and we don't realize it. Thus, optimizing also means being fully conscious of the fact that you can make errors, that our understanding
is erroneous and error-prone.

Cats a elegant animals, their movement is smooth, their physique optimized for hunting. You nd felines all over the word: Lions, jaguars, cougars. They adapted to their
environment. You are one of this cat: smooth and adaptable, but still yourself

The Universal Principle of Style - Plain Version.

[Internal Comment:

still in progress.

Strong editing needed] All roles you pick always contains 2 main components: the hard and the
soft side, the masculine and feminine side, the Yin and Yang. "Fight only if needed and cooperate
otherwise". Therefore, your clothing style will always contains these two components.
How many roles can you encode in your style? Not so many. The windows of attention is small
[...further explanations with reference to Appendix Psychology]. Therefore, it's easier to think of
the hard/soft sides.
One of the most potent attraction clue is desiring her. Women want to be truly desired! Desiring
her means to be aware of your masculinity and to see her as the perfect counterpart. It means to
feel at one with her! Thus, your masculine side and the unity theme must be clearly perceptible.

1 It doesn't necessary mean you have to keep distance in 'conservative' countries. No. But you must be aware of
the fact that reactions of people will be di erent. From a psychological point of view it's bad to keep distance! Your
style can help you to keep the distance as small as possible. For more info see appendix psychology 101

CHAPTER 6. THE 3 FUNDAMENTAL PRINCIPLES

36

To reach this goal we will always keep in mind and somehow incorporate the

Golden Ratio

in our

clothing style. [...further explanation with reference to Appendix Game Theory (-> Divide-TheDollar) and Further Math Concepts. Golden Ratio represents a 'optimal' grow process in nature
(plant is at one with her environment). Golden Ratio is a metaphor for unity]
There are many possibilities to incorporate the masculine/feminine-theme: Cold/warm colors,...
[...di erent things to talk about]

Remarks: in progress


Attractive style is a mindset, but also a strategy and a communication tool.



This de nition of style is self-referential in di erent sense. Firs of all, you have to decide which
roles are important for you. It refers to your person. YOU decide what is attractive. On the
other hand, the de nition has universal character, it doesn't refers to speci c styles, temporary
fashion or convention of speci c groups. Therefore, the de nition itself its attractive, nowadays
and in the future, i.e. many people like it and always will.



Secondly, the de nition contains a construction principle.

If you don't know how to apply

your roles, begin with some assumption, make your move based on this estimation and look
at the result. If necessary change your initial assumptions or strategies.



Furthermore, its self-referential because applying this principles requires that others also apply
this principles. It's a 'best' strategy against 'best' players. It's di cult to do your job if you
work depends upon other and they don't deliver their part. I's di cult to pick up a girl if she
had had really bad experience in the past. She will not contribute her share. In this sense it's
a idealistic point of view. One could say: Style is a optimal strategy in a world with perfect,
rational players (in the long run).

For more insights see 'the repeated prisoner's dilemma.

Nevertheless, attractive style works exceptionally well in the real world.



Lastly,and thats the most important point, the de nition says: if you accept your role as man
(and therefore also her role as woman) she will be attracted, i.e., she will accept her role as
woman (and therefore also your role as man). Thats the known wisdom: we like people who
like us!



The de nition makes the basic assumption that you love life, that you want to contribute
your share. It's a naturalistic point of view based on the following ideas. Firstly, you respect
her needs to ful ll your needs! You don't get the blow job if you doesn't respect and ful ll
her needs. Well, not often. Cooperation is an 'optimal' strategy for a rational EGOIST in the
long rung (see Appendix Repeated Prisoner's Dilemma).

2 Secondly, the objective of evolution

is to evolve."The journey is the destination".

Give a man some bread and you feed him for a day; give a man a plow and teach him
to cultivate and you feed him for a lifetime.
You just got the plow; in the remaining chapters we will teach you to cultivate your person.

2

Cooperation is a re ned version of Survival of the Fittest. For more information see Appendix

Chapter 7
You are what your dress.
7.1

Interaction: mind



clothes

Our clothing style in uences our mindset. There are several reasons.

Clothing cut in uence your movements
The cut of your clothes a ect your gait, body posture, your body language and, by implication,
your mind posture too.

7.2

Style is a mindset for every area of life

By thinking about your clothing style you train your mind also for many other areas: You are more
aware of the things around you, the people , your dream girl.

37

38

CHAPTER 7. YOU ARE WHAT YOUR DRESS.

Chapter 8
Basic Examples II (20 Seiten)
[Internal comments: This chapter includes a comprehensives analysis with regard to the clothing
style of the celebrities and basic characters.]

39

40

CHAPTER 8.

BASIC EXAMPLES II (20 SEITEN)

Part IV
Applying the Principles

41

Chapter 9
The Transformation: Changing your
Mind
[Internal comments: Here are only scraps of thoughts. You have been warned.]

9.1

Finding out, who you are

If you don't know where to begin: there is an easy trick. Pick 2 or 3 singers or actors you really
like, celebrities to whom you feel connected.

You can be almost sure: This people have a good

stylist behind or have themselves a good taste.

What's their personality?

Warm-hearted, self-

ironic, serious, cynical? What stereotype does they frequentl play? Gentleman or Macho? What
does they dress? If you like them you probably like also one of their clothing style. This Style will
attract women.

Example 1: Robert Downey Jr.
If you feel strongly connected to Robert Downey Jr. as Sherlock Holmes the Dandy style probably
ts you very well.

But keep it simple, we live in modern times.

A long-sleeved V-necked shirt

(open-hearted) or a turtleneck pullover(warm-hearted) ts perfect under a frock-coat (strong side).
Gothic jewelery (one necklace and one ring is enough) ts perfect to the frock-coat. ...

Example 2: Roger Moore and Burt Reynolds
Example 3 : Vin Diesel
9.2

Constructing your persona

There are di erent ways to 'show' her you are the MAN. Intelligence is sexy, if you use it to attract
her. A good sense of Humor surely is a sign of intelligence. The same is true for knowing exactly
what you want.
Humor can be incorporated by a dancer style. Suspenders are practical for dancer: you don't
loose your pants. Suspenders are also sexy. Think of the male stripper, they make use of it. Latino
43

44

CHAPTER 9. THE TRANSFORMATION: CHANGING YOUR MIND

dancer mix hard and smooth movements; they caress the women, but also grab her. The Dancer
style is sexy, because it show some sort of intelligence. It plays with your hard and your soft sides
and it shows to others that you are full aware of these sides.

Chapter 10
Styling Basics
10.1

Basics that always work independent of your personality

10.2

Haircut, Nails, Make Up

10.3

Considering environment and friends to balance you style

45

46

CHAPTER 10. STYLING BASICS

Chapter 11
Strategical Points of View
11.1

Style as a Revelation Mechanism

11.2

You Don't need to be sure: Life is a game

Balanced strategy
Using di erent styles to balance your persona
Law of Attraction

47

48

CHAPTER 11. STRATEGICAL POINTS OF VIEW

Chapter 12
The Wardrobe: Less is Better

49


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