CV, Misha Tsvik, 2020 (PDF)

MISHA TSVIK
PRODUCT MANAGER

PROFILE
I manage people, develop products and build things that people use and love (as most of them say). And I’m loving it.

tsvik@me.com

Major expertise: B2B, Growth, Onboarding, Conversion, Retention, Engagement, Product Marketing, Platforms Designing,

+44 7568 782749

Stakeholder Management, People Management, Hiring, Product & Business Analytics, A/B Testing, Tableau, Metabase.

linkedin.com/in/mtsvik

Minor expertise: Statistics, Data Science, Machine Learning, SQL, Python.

facebook.com/tsvikm

EXPERIENCE
SENIOR PRODUCT MANAGER, B2B

04/2020 - Present

Wheely, https://wheely.com/en
London, United Kingdom
Building from scratch and leading B2B product.
We are multinational on-demand ride-hailing service that offers a luxury vehicle and premium personal chauffeur service. In early 2020 we had a total
turnover of $110 million, as well as a total passenger base of 80,000 customers (source).

PRODUCT OWNER, GROWTH & ONBOARDING

01/2019 - 04/2020 (1 yr 4 mos)

Revolut, https://revolut.com/business
London, United Kingdom
For the 2019 year, Revolut Business has grown 4 times (and became the biggest player on the market) — our main target metric was
a number of new businesses per day (successfully onboarded and activated). Here is my role in this story:
Ownership of the Growth scope and scrum team, I have:
• Hired and established development team and processes (from scratch);
• Built analytics infrastructure for the website and automated reporting for its main metrics (including general growth and marketing metrics);
• Built A/B test framework with automated reporting on its main metrics, statistical significance check, detailed distributions, tracking of each CTA and a
whole funnel from a visit to deep conversion;
• Built new website from scratch (revolut.com/business) and increased conversion by 5% in A/B test vs. old one, defined its structure, established main
value proposition, messaging and positioning, designed and produced most of the content for that;
• Worked closely with Marketing and Business Development teams on infrastructure and operations; also led some marketing activities such as email
marketing, etc.
Ownership of the Onboarding scope and scrum team, I have:
• Researched and defined ICP (Ideal Customer Profile) — profile of the customer that is most valuable from the business perspective, so that as a
department we started to focus on it, and therefore, became aligned;
• Built scoring model (ML) which is prioritising customers queue based on their business value (based on ICP) so that account managers started to focus
only on important customers and we started to grow faster (+15% new businesses per day);
• Researched main UX problems of the registration/onboarding flow and fixed most of them in order to decrease drop-off and increase the velocity of the
onboarding process (velocity metric increased by 16%);
• Researched main tech and compliance process problems (back-office) and fixed it in order to increase the efficiency of the compliance team so that
they could faster process our customers and increase the number of new businesses per day.

PRODUCT MANAGER, GROWTH & ONBOARDING

01/2018 - 12/2018 (1 yr)

Wrike, https://wrike.com
Saint Petersburg, Russia
Leading and managing Growth & Onboarding scope and scrum team:
• Setting vision, strategy and tactics — goals (OKRs), roadmaps and metrics. Aligning team’s strategy with global company strategy, different business units
and stakeholders;
• Working closely with marketing and professional services departments, their processes and KPIs: joint projects, goals, etc.;
• Designing platform and product solutions, along with content management (review, development and production);
• Managing development team of 10+ people: sprints, backlog, goals, processes, communications, etc.;
• Analytics: product/business analytics and data engineering processes, tasks, backlog, review, etc.
As a result, I have released and supported strategic initiatives which significantly increased target KPIs, particularly I’ve:
• Developed a new vision of onboarding and product growth which proved to be efficient by affecting our retention and conversion rates;
• Delivered a bunch of successful releases and designed an onboarding platform, and as result have increased retention by ~20% and proved it in
statistical significant A/B test (as well as strong correlation with conversion and revenue);
• Supported our main strategic launches since they all connected to product growth and need onboarding and trial experience (Wrike for Marketers,
Wrike Resource);
• Handled and delivered the registration part of GDPR Compliance;
• Defined positioning, messaging and value proposition with marketing team, and produced product video ads for Wrike for Marketers;
• Twice won prizes at the internal hackathon as leader of the team: interactive product tour page (increased conversion from visitor to trial by 10%)
and Wrike Calendars (it has become one of the core features of the product).

LEAD ANALYST, GROWTH & ONBOARDING

06/2017 - 12/2017 (7 mos)

Wrike, https://wrike.com
Saint Petersburg, Russia
Leading and managing analytics activity related to Growth & Onboarding scope:
• Data engineering management: 1 data engineer, process building and maintenance, task setting, planning, backlog managing, review, etc.
• Product and business analytics: led multiple (~5) concurrent, complex, cross-department projects and programs, part of them were company-wide;
• Project management: led projects across several departments (marketing, sales, and professional services) targeted on improvements to infrastructure,
automations, integrations, etc.
Executing product and business analytics.

PRODUCT ANALYST, GROWTH & ONBOARDING

04/2016 - 05/2017 (1 yr 2 mos)

Wrike, https://wrike.com
Saint Petersburg, Russia
Product analytics:
• In close cooperation with PM we thought a lot, directed the team, developed vision, strategy and the roadmap;
• Presenting of results of past iterations on sprint review to the team and stakeholders with conclusions, insights, suggestions, and answers on main
business questions, such as how and what we should do in following iterations, as well as strategically;
• Conducting of A/B test with full analytics: reports, statistical significant validation, insights and product proposals;
• Researches on new metrics and correlations that enable us to measure the effectiveness of product changes, and on possible product improvements
based on insights from it;
• Prioritisation of product initiatives based on data analysis and analytics research;
• Anything and everything that helps team to deliver the highest possible value (whatever it is).
Data engineering:
• Ad-hoc analysis;
• Creation of data sources including data cleansing, transformation and automation (ETL creation);
• Building of automated reporting;
• Creation of tracking and infrastructure specifications;
• Used technologies: PostgreSQL, Python, Spark, Tableau.

JUNIOR DATA SCIENTIST, GROWTH & ONBOARDING

07/2015 - 01/2016 (7 mos)

Mail.Ru Group, https://corp.mail.ru/en
Saint Petersburg, Russia
Business Unit: Social Network «Odnoklassniki»
ok.ru is in the top-50 most visited websites worldwide and top-10 in Russia (71 mln visitors monthly).
• I have researched factors affecting the user conversion during their first session on the social network using big data, machine learning models and
statistical analysis: random forest, logistic regression and statistical analysis;
• Based on this research I’ve made product proposals targeted to increase user conversion. As a result, some of these features are still in use. There has
been a noticeable increase of core indicators (conversion and retention, numbers under NDA);
• Identified cause-and-effect relationships, correlations and complex interconnections in user behaviour;
• Used technologies: Java, R, SQL, Spark, Scala, Hadoop.

R&D INTERN, ALGORITHMS

01/2015 - 06/2015 (6 mos)

DELL EMC, https://dellemc.com
Saint Petersburg, Russia
Researching and implementing a conceptually new approach of data compression:
• Developed a compression algorithm for a certain class of data based on the idea of deduplication and methods of data mining in cooperation with a
principal solution architect;
• Implemented the model of this algorithm and the server data structure on Java as MVP; Compression coefficient was ~20% bigger than regular
deduplication algorithm;
• Used technologies: Java.

EDUCATION
APPLIED MATHEMATICS AND COMPUTER SCIENCE

2012 - 2016

St. Petersburg National Research University of Information Technologies, Mechanics and Optics (ITMO University)
Bachelor’s degree
Highlights:
• Top-3 computer science universities in Russia and top-100 in the world;
• Our university is the 7-time winner of the world programming championship (ACM ICPC).
Core educational subjects:
• Mathematical statistics, Probability theory, Mathematical analysis;
• Algorithms and data structures, Java, Data bases;
• Discrete mathematics, Linear algebra, Differential calculus.

ACHIEVEMENTS & SIDE ACTIVITIES
SPEAKER at EPIC GROWTH SUMMIT

05/2020

Moscow, Russia, https://egsummit.ru/
• Topic: «Biohacking growth with a rocket-science and a bit of smekalochka» — watch here
• Biggest online summit about product, marketing and analytics in Russia & CIS (700+ attendees)

SPEAKER at PRODUCT SENSE CONFERENCE

04/2019

Moscow, Russia, http://productsense.io
• Topic: «Lessons Learned in Developing Growth, Conversion & Onboarding»
• Biggest conference about product management in Russia & CIS (~1000 attendees)

SPEAKER at EPIC GROWTH CONFERENCE

03/2019

Moscow, Russia, https://www.egconf.ru
• Topic: «The Father, The Son and The Holy Spirit of Growth» — watch here
• Biggest conference about growth & marketing in Russia & CIS (700+ attendees)

SPEAKER at FINNEXT 2019 FORUM

02/2019

Moscow, Russia, http://finnext.ru
• Topic: «How to make compliance team your client, and make customers your developers and researchers»
• One of the biggest fintech forums in Russia & CIS (800+ attendees)

LECTURER at BINARY DISTRICT

2018

Moscow, Russia, https://binarydistrict.com
• Topic: «Building Onboarding for Fast Growing B2B Product»
• International educational project about new technologies and disruptive innovations

GRADUATE, COURSE by BIOINFORMATICS INSTITUTE
Saint-Petersburg, Russia, https://bioinf.me/en
• Course: «Data Analysis Using R»
• Graduated with honors: 100/100 points
• Certificate: https://stepik.org/certificate/bfe1f10839921823899c3ed343cf837bd14a0327.pdf

2015