proposal

 Proposal OUTLINE Executive Summary About the Campaign - Project Concept - Campaign Mission - Company Synopsis - About the Organizer - Y2W.ORG Web site - Supporting our troops Why Sponsor Y2W? Y2W? - What you provide Y2W - Sponsor Benefits - Events - Benefits Matrix Y2W. Y2W.ORG MICHAEL MAYHEW Sponsor packages - Change $50,000 - Yes we can $25,000 - No way, no how $10,000 - Eight is enough $5,000 - Patriot $1,000 - Y2w delegate $500 - Allies and Partners Agreement Form Appendix PRESIDENT 16207 CYPRESS COURT DUMFRIES, VA 22025 PHONE: (571) 285-2522 MMAYHEW@Y2W.ORG  Executive Summary About Y2W Why Y2W will be a success Everyone is asking “What is "Y2W Y2W”? Y2W You've heard of Y2K. Well, Y2W is the not countdown to an anticipated disaster but to Disaster Relief and W's Final Day as President of the United States on 01·20·09. Y2W.ORG is designed to be a HUB for worldwide 01·20·09 celebrations. • Y2W will be a history making event and the first of its kind • Y2W will strategically and aggressively position our •Y2W is a serious yet fun grassroots campaign launched on behalf of millions of voices waiting to celebrate 01·20·09. It is the ESSENTIAL stimulus package and cure for those that are suffering from recession depression •Our mission is to increase voter registration, votes for Barack Obama, energized supporters waiting to celebrate CHANGE as well as host an event in Washington, DC to commemorate W’s departure and the Inauguration of Barack Obama •Y2W will also promote a positive message through our cause by giving back to the community and supporting our troops by donating funds to organizations that assist our wounded veterans that have engaged in the combat on the War on Terror as well as linking our supporters to numerous advocacy groups and organizations that aid our men and women of the United States Armed Forces serving in Afghanistan and Iraq • Beyond 01·20·09 Y2W will rally supporters to get involved and play an active role in implementing CHANGE by keeping the spirit of community organizing alive through establishing a recruiting office for community organizers and promote community service Company Synopsis Y2W is a small for-profit business established as a limited liability corporation. Revenue will be raised through retail/e-commerce merchandise sales, memberships, sponsorships, donation solicitation, advertising/promoting new artists and fundraising events. Y2W products and services include merchandise, event planning memberships, new artist promotion and advertising. As a benefit to our sponsors Y2W will strive to provide the highest level of customer service standards as well as respect and uphold the reputation and values of our investors and backers. Y2W will launch the non-profit component of our organization post01.20.09 celebrations as a recruiting mechanism for community organizing - promoting a theme of hope and purpose. Our mission will be to foster bipartisanship and unity as well as aid those severely impacted by the negative impacts of the last 8 years. Advisory team and Campaign staff campaign to become a worldwide media frenzy, hot discussion topic and household name • Our market is global - millions will celebrate 01·20·09 and Y2W will provide the ultimate venue for celebrating change while raising money for moral causes • Execution of an aggressive campaign strategy, strong interactive Web site, massive online campaign, and creative viral promotions • Y2W will construct an experienced advisory team, energized campaign staff, and passionate volunteer base as well as forming alliances and global support base How your support will make Y2W a success •Without the help from sponsors Y2W can’t succeed. We need your participation and support to make all of Y2W’s programs, projects, events and goals a reality. The time to invest in Y2W is now, there’s no better time for you to show your support. •Your support will provide Y2W the ability to fund Web site upgrades, staffing expenses, IT/Office equipment and supplies, gifts for volunteers, advertising dollars, marketing and promotions materials, signs and banners, direct mailing and shipping charges, fliers, and brochures, conference registration fees, product development costs, catering and food for our volunteers, audio visual requirements, design work, emcee’s and talent, gift bags, programs, billboards , contest prizes, viral projects, legal representation, trademark classifications, as well as licenses and permit fees. •Y2W is your gift to the American PEOPLE and to the entire world. Your investment is a gift to those that have endured hardship and have suffered over the past EIGHT years, to those that have had ENOUGH! Reward those who waited so eagerly for change, and to the voters who Ba’Rocked the Vote in 2008. Sponsor benefits Y2W will become the talk of the Nation and receive global exposure thru numerous major news networks and print publications worldwide providing our sponsors with an exceptional opportunity for brand exposure. •Y2W is working to build an experienced and powerful advisory team by consulting with some of the best and brightest minds in the field. As we being our search for campaign staff, Y2W will recruit a workforce that is energized, passionate, and ready to hit ground running on day one. Y2W will endeavor to provide sponsors with a level of exposure value to commensurate with the value of your investment. Y2W has the means in place to quantify exposure value for our sponsors as a measure of return on your investment, and to assure you that you’ve invested wisely. •Y2W organizer Michael Mayhew possesses over 23 years of public service work as well as eight years of service to the International Bank for Reconstruction and Development (World Bank Group), which includes five years in the Office of the U.S. Director. Mayhew successfully managed the United States delegation supervising and coordinating conference functions during World Bank/IMF conferences held in Washington, DC; Dubai, UAE; and Prague, Czech Republic with over sixteen thousand attendees from around the world. Overview of sources and methods for brand exposure: Mayhew gained additional work experience in the food and beverage industry, working as an Event Planner at the Society of American Military Engineers, and as a Government Relations Coordinator for a Washington area Association. He brings with him the best elements of client service standards from each successful organization as well as an enormous contact portfolio with alliances in the media/entertainers, DNC, Clinton and Obama campaigns, non-profit community, and hospitality industry providing him the perfect background skills and resources to run a highly successful campaign. • Selling merchandising through vendors worldwide • Creative public relations, direct mail, print ads and • • • • • advertising, in addition to the circulation of tens-ofthousands of fliers Events and fundraisers for moral causes Global media/press, radio, and the entertainment industry Y2W partnership with the Obama campaign in efforts to create a joint celebration event – Bush’s departure and an Obama victory celebration Through an aggressive online campaign utilizing social networking sites and blogs Web site with interactive themes, viral projects, and promoting new artists  Y2W.ORG: Y2W.ORG Celebrating change 01*20*09 Y2W.ORG Celebrating change 01·20·09 Project Concept Campaign Campaign Mission What is Y2W? Y2W Y2W is designed to be a serious, yet fun campaign. Our goal is to get supporters energized and excited about celebrating change in a nonviolent/non-extremist delivery. We want our supporters to act now and let others know that not only do they seek change but when the time comes for all of us to say Amen for the power of the 22nd Amendment of the constitution and when President Bush is sent packing the world is going to celebrate this joyous and historical occasion! Everyone is asking “What is "Y2W Y2W”? Y2W You've heard of Y2K. Well, Y2W is the countdown not to an anticipated disaster, but to Disaster Relief and W's Final Day as President of the United States on 01·20·09! Remember 1999, and those much better days of peace and prosperity? On the eve of the of the new millennium America was the beneficiary of eight consecutive years of bold democratic leadership by our President William Jefferson Clinton providing us with much to celebrate as we toasted to a new century with hopes that the upcoming Gore administration would further complete our transition forward, building even stronger bridges in the path to a brighter future. On the very dawn of this new millennium we were hit hard with disaster branded “W”. Fast forward 10 years. It's now 2009. A vast majority of Americans so clearly realize that the dreams and hopes of yesteryear are so less bright, much fainter, than at any time any of us can remember. Who do we have to thank for this near decade of misguided, detrimental policies that have left so many in this nation worse off today than yesterday? Of course, it's “W” In this historic election year, we have much to be excited about in the race to the future and our hopes and dreams realized. So, it's time to celebrate as we prepare to embark on CHANGE. To mark this transition from "W" to an OBAMA administration, Y2W is recreating the toast to welcome in the REAL New Millennium. After 8 years of delay, Y2W: 01·20·09 is the day when the clock restarts to a brighter (blazing, in fact) future. Y2W is working to organize an event to celebrate 01·20·09 during the Inauguration of Barack Obama in Washington, D.C. While most inaugural events are the stereotypical "stuffy" black tie events, the Y2W CELEBRATE CHANGE EVENT will be for “the people” the average voter - who wants to mark this amazing transition, welcoming in the start of a new era! Join Y2W as we recreate the countdown to the REAL New Millennium on the eve of Y2W: 01·20·09. Come countdown and shout out those last 10 seconds on the clock till midnight and celebrate a new day and brighter future. Little did Prince know we would party like its “1999” in 2009. Y2W is designed to be the HUB for celebrating CHANGE on 01·20·09. Additionally, Y2W will be creating a feature on the site tracking celebrations worldwide. For voters that can’t attend the concert on 01·19·09, Y2W will provide the tools for supporters to organize their own event as celebrations will be held around the world. Y2W IS THE OUTLET TO CELEBRATE CHANGE! Y2W mission is outlined below: •Increase voter registration as well as votes for Barack Obama • Support our troops by raising and donating funds to support organizations that assist our wounded veterans and troops engaged in combating the War on Terror as well as linking our supporters to numerous advocacy groups and organizations that aid our men and women of the United States Armed Forces • Participate in community outreach by showcasing and supporting locally based charities and advocacy groups. Y2W will also host fundraising events to raise money for worthy causes such as poverty alleviation, and environmental causes • Engage supporters by providing a social networking component and arranging group activities • Play an active role in implementing CHANGE by keeping the spirit of “community organizing” alive by establishing a recruiting office for community organizers and promote community service • Foster unity and bipartisanship working together to aid those severely impacted by the negative impacts of the last 8 years Maximizing brand exposure for our sponsors • Utilize the media/press to make Y2W a household name • Launch an interactive component of Y2W featuring new artists, comedians/Bush impersonators, local bands, DJs as well as contests and viral projects. Additionally, Y2W will dominate the market by being the one source for 01·19/20·09 celebration/inaugural events • Promote voter awareness/registration and fun facts/links to historical data about the U.S. Presidency • Organize the very first exit celebration event to honor the most anticipated change of American leadership in our lifetime. This event to celebrate change will be for the “people” average voter. Our goal is to be the premier event and provide memorable, top notch social events through superior customer service, dependability and creativity for all our clients and guests. In fact, you might say we want you to remember our events for a thousand years  Y2W.ORG Celebrating change 01·20·09 Y2W. Y2W.ORG: ORG Celebrating change 01*20*09 Company Overview About the Organizer Company Synopsis Conception Y2W is a small for-profit business established as a limited liability corporation. Revenue will be raised through retail/e-commerce merchandise sales, memberships, sponsorships, donation solicitation, advertising/promoting new artists, and events. Other elements that comprise Y2W are non-profit political activism and fundraising. The Y2W concept was conceived on the back of a cocktail napkin after a humorous, yet serious, conversation among friends about the Bush Administration at a Washington, D.C., bar. Y2W has since expanded from the simple countdown concept into a bona fide organization that includes: Community outreach/fundraising, site to promote new talent, educational/informational portal and resource for the ‘08 election as well as a venue to promote voter registration, social networking, political activism and celebration event. As a benefit to our sponsors, Y2W will strive to provide the highest level of customer service standards as well as respect and uphold the reputation and values of our investors and backers. Products and services During the next phase of Y2W (Fall 2008) we will begin aggressively rolling out an extensive product line for supporters to select from and show their support for our campaign. • Merchandise Upon request Y2W will provide our brilliant concepts and themes for new products in development benefiting our supporters by offering them unique celebration novelties and engaging them to actively get involved. Y2W has compiled an extensive list of retailers to help us sell our products giving our sponsors additional exposure. • Event planning Our goal is to be the premier event and provide memorable, top-notch events through superior customer service, dependability and creativity for all our clients and guests. • Memberships Y2W will offer members exclusive content, advanced ticket sales, selected merchandise and discounts. • Feature artist promotion/Advertising space Y2W receives many requests from new artists requesting to be featured on Y2W; as a result Y2W will utilize this opportunity by adding a feature on the site showcasing new artists as well as selling advertising space. Market Analysis Y2W’s target market, EVERYBODY! Is there anyone you’ve talked to lately that is not excited about CHANGE? Senator Obama earned 62.98 million votes nationwide and has been embraced around the world. Y2W has the opportunity to spread our message globally and as a result we will aggressively pursue markets in Europe, Asia, South America, Canada and selected parts of the Middle East/North Africa as well as rely heavily on support from youth activists and the LGBT community. Our competitors have been highly successful selling countdown clocks, calendars, and bumper stickers, however Y2W offers supporters what our competitors do not; an outlet, venue and tools to celebrate change. Campaign Strategy Y2W has developed an aggressive and smart strategy to publicize our cause. Upon request, we will share this strategy to allow our sponsors to get an in-depth look at the methods behind promoting the project and how we intend to execute our action plans. Advisory Team/Campaign Staff Y2W is working to build a solid support base and advisory team consulting with some of the best and brightest minds in the field. As we being our search for campaign staff, Y2W will recruit a workforce that is energized, passionate, and ready to hit ground running on day one. Upon request, Y2W will provide an operational framework matrix for your review. Vision for Y2W To honor 01·20·09 local Washingtonian Michael Mayhew, a single father, son of a Vietnam War veteran, and former U.S. Executive Director Assistant to the World Bank, has launched the “bipartisan” grassroots Y2W campaign countdown to celebrate change. Mayhew hopes to foster and build a positive outlet for celebrating change linking the entertainment industry to likeminded political enthusiasts waiting for W’s departure. Together, he believes, we can promote positive change, raise money for moral causes and have a little fun standing side-by-side in celebrating change on 01·20·09. With the help and support of our supporters and sponsors Y2W will be one step closer in making this vision a reality. Additionally, Mayhew is a strong advocate for supporting and honoring the service of or men in women protecting our Nation. Along with celebrating change, Mayhew will be raising money to assist our troops/veterans that have been severely impacted by the wars in Afghanistan and Iraq. About the Founder - Work Experience Y2W organizer Michael Mayhew possesses over 23 years of public service work as well as eight years of service to the International Bank for Reconstruction and Development (World Bank Group), which includes five years in the Office of the U.S. Director. Mayhew gained additional work experience in the food and beverage industry, working as an Event Planner at the Society of American Military Engineers, and as a Government Relations Coordinator for a Washington area Association. Mayhew successfully managed the United States delegation supervising and coordinating conference functions during World Bank/IMF conferences held in Washington, DC; Dubai, UAE; and Prague, Czech Republic with over sixteen thousand attendees from around the world. Mayhew’s accomplishments during the 2003 Annual meeting in the U.A.E. earned him praise and a letter of appreciation from U.S. Treasury Secretary John W. Snow. While at the Society of American Military Engineers Mayhew focused on organizing multiple large sponsored events while managing event budgets, registration and Webinars. Additionally, Mayhew successfully managed golf outings, wedding receptions, and celebrity events at during his tenure at Tantallon Country Club, and Nellie's Sports Bar. This prior experience in the fields of management, Government relations/policy, event planning, business management studies, small business development, as well as large organizations with over 10,000 employees has allowed Mayhew to become highly organized with a clear understanding on how to manage multiple events simultaneously under high stress while meeting deadlines and emphasizing particular focus on details. Mayhew brings with him the best elements of client service standards from each successful organization as well as an enormous contact portfolio with alliances in the media/entertainers, DNC, Clinton and Obama campaigns, non-profit community, and hospitality industry providing him the perfect background skills and resources to run a highly successful campaign. Resumes and letters of recommendation are available upon request.  Y2W.ORG Y2W.ORG: .ORG Celebrating change 01*20*09 Y2W.ORG Celebrating change 01·20· 09 Web site Fundraising Y2W.ORG Y2W.ORG Y2W Supports The most important mechanism of Y2W is the Web site, as it is an excellent source of exposure for our sponsors as well as the ultimate resource for supporters. Our goal is to utilize this vehicle to lure supporters and increase viewership by developing and delivering creative interactive themes and concepts, contests, and be a major resource for information during the 2008 General Election. The goal of the Y2W supports is to raise funds and awareness for moral causes. Y2W believes we will promote a positive and powerful image by placing aside all political differences by joining together in a bipartisan effort to promote positive change. Over the 2008 Memorial Day weekend, Y2W received over 4,000 hits within 48 hours at the World news site iconflict.com, and Y2W’s 4th of July promo reached an estimated 10,000 people. Traffic to the Y2W site will rise far above and beyond all expectations as we head into the fall election season. Additionally, Y2W will receive a phenomenal amount of exposure being linked from Obama campaign Web site. The goal is to get over 5 million hits on the site. As of August 2008, Y2W has reached well over 25,000 supporters through word-of-mouth support and zero dollars spent on advertising. Y2W Web site stats: www.Y2W.org Year Unique Visits Total Visits Pages viewed Facebook/ MySpace Blog postings Estimated 2006 368 664 3659 2007 1259 1546 4213 As of 8/31/08 2349 2958 6833 Totals 3,976 5,168 14,705 7,980 13,148 “You cannot hope to build a better world without improving the individuals. To that end, each of us must work for our own improvement and, at the same time, share a general responsibility for all humanity, our particular duty being to aid those to whom we think we can be most useful”. - Marie Curie Programs and charities Y2W will support • Locally based charity and advocate groups: Even though DC is the most powerful and influential city in the world, it’s a hotbed for those in need. Y2W will also ally with local advocacy groups • Celebrity/Public figures based charities: Those that seek to protect the environment and strive for energy independence as well as education, health care and children in need • Supporting our troops: Y2W supports our troops, but not the Bush Administration’s actions. Y2W is a strong advocate for supporting and honoring the service of our men and women serving our Nation. Looking beyond 01·20·09, Y2W will look to expand on this theme of supporting our troops by forming alliances to organize a charitable effort to mobilize Americans for an event to celebrate and honor our Nation’s heroes. Additionally, Y2W will look to organize a golf tournament to raise funds in support of troops highlighting W’s most honorable contribution to our troops by not golfing while the troops are in Iraq Y2W will support programs that assist our troops and veterans which will include: The site will be released in seven phase strategy as outlined below. Y2W will be happy to provide a clearly defined description for each section of the site. - Programs that assist and aid severely wounded veterans, as well as focusing on troops suffering from mental trauma as a result of the wars in Iraq and Afghanistan - Homeless veterans - Repealing Don’t Ask Don’t Tell - Adopt-A-Troop/Platoon programs Phase 1: (August 2006) Site goes live – introduction of the concept was launched Phase 2: (Summer 2007) All sections update. Added icons column, voter registration link/get informed portal providing supporters with details about the 2008 election/inaugural process data, as well as Y2W on MySpace Phase 3: (January 2008): Added events portal and hosted the Y2W launch event 1 year to go kick off party on 01.20.08, announced fundraising component Phase 4: (Summer 2008) Defined campaign mission and officially endorsement Barack Obama Methods in which contributions will be made • Merchandise sales: Y2W is providing our supporters with an added bonus for shopping at our online store - supporters will not only show their support for Y2W but they will also provide additional support to some very worthy causes. Y2W will make contributions to support our troops focusing on organizations that provide assistance to troops who have been severely injured during the conflicts in Iraq and Afghanistan • Series of fundraising events: Y2W will host a series of fundraising events to raise revenue for our favorite causes by holding auctions and raffling off prizes • Donation with sponsorship: Y2W has structured our sponsorship packages to include a donation with each level of sponsorship. Your sponsorship of Y2W will not only provide us with the revenue to fund projects and staffing, but Y2W will also make a donation on behalf your company/organization. Sponsors will have the option to select which charity they want to support, and allocate how contributions are disbursed → FUTURE Phase 5: (December 2008): Phase 5 will be the largest expansion of Y2W to date. An itemized listing of themes and concepts currently in development is available for review upon request. Main event celebration launch and major MySpace upgrade Phase 6: (January/February 09) Post concert merchandizing CD and DVD sales, event pictures and slideshows, and thank you to our sponsors Phase 7: (February/March 09) Beyond 01·20·09: Non-profit component launch - recruiting center for community organizing. Possible event when the troops are all home from Iraq to thank them for their service  Why Sponsor Y2W? Y2W? ‘CHAGE HAS COME TO AMERICA’ What you provide Y2W Sponsor Benefits Without the help from sponsors Y2W can’t succeed. We need your participation and support to make all of Y2W’s programs, projects, events, and goals a reality. The timing for Y2W is now and there is no better time for you to show your support. Act now to be a part of a history making event. Y2W will become the talk of the Nation and receive global exposure thru numerous major news networks and print publications worldwide providing our sponsors with an exceptional opportunity for brand exposure. Several sites have surfaced and have tried to imitate Y2W since we went live over three years ago, but none have even come close to offering what Y2W is providing to its supporters and market. Y2W will continue to monitor new activity and will connect with these groups old and new to form alliances to strategically expand our theme and dominate the market. Your contributions will make this possible. Y2W’s founder Michael Mayhew is working with the Obama campaign and will be reaching out to MTV to organize a celebration event to further position Y2W in the spotlight. Additionally, Y2W will run an aggressive online campaign by posting events on BarackObama.com utilizing this portal as well as other social networking sites, blogs, and infiltrating conservative based groups providing them with hot topic fodder to maximize chatter and exposure opportunities. How sponsors can get involved • • • Be present at events, promotions, exhibits and booths Showcase your products and services at all Y2W events Sponsor Y2W contests - prizes include trips to Washington DC (transportation and accommodations) Your sponsorship investment will help provide Y2W with the following needs in order for us to give you maximum exposure • • • • • • • • • • • Web site upgrade and expansion (see appendix for phase 4 upgrades), as well as revamping our MySpace page Staffing, salaries/labor: campaign manager/assistant manager, merchandise manager/assistant, IT/Web developer/manager, administrative and client support, accountant, columnists/editors, graphic designers, and photographer/videographer IT/Office equipment and supplies Gifts for volunteers/goodie bags Advertising, marketing and promotions materials: Print ads, billboard signs and banners, direct mailings and shipping, takeaways/post cards signs, fliers and brochures Convention booth space and conference registration fees Merchandise: product development merchandise prototypes, promotional merchandise and ability to buy in bulk quantities Events: signage, printing, catering, labor, audio visual requirements, design work, emcee’s/talent, gift bags, programs, and billboards Contests: donate prizes for our raffles, sponsor trips to DC for Y2W trivia Video/viral projects Business operations: Legal resources/representation, trademarks/classifications, as well as licenses and permits Projects will be based on the level of sponsorship we receive. Your sponsorship of Y2W will not only provide us with the revenue to fund projects and staffing, but Y2W will also make a donation on behalf your company/organization with each sponsorship to organizations that support our troops impacted by the War on Terror We’re a new business/event, open to suggestions and we can include new features in our event. If you can think of a way your company can be involved, let us know! Overview of sources and methods for brand exposure • • • • • • • Utilize the media, press, radio, and entertainment industry to spread our message Aggressive online campaign: developing methods for supporters to link Y2W from their home page or social networking sites Y2W will invest heavily into promoting the Web site adding in interactive themes, viral projects, selling ad space and promoting new artists in order to boost visibility adding sponsor logos on the Y2W main page Events – (see promo and events opportunities next page) giving sponsors the opportunity to showcase products and services Expand Y2W merchandising globally as well as provide our sponsors with Y2W branded materials and products Creative public relations and marketing campaigns through direct mail, print ads and advertising, in addition to the circulation of tens-of-thousands of fliers with sponsor logos in hot market areas globally Donations will be made on behalf our sponsors to organizations that support our troops impacted by the war on terror We also encourage you to request Y2W’s confidential campaign strategy allowing our sponsors to get an in-depth look at the methods behind promoting the project and how we intend to execute our action plans. Y2W will endeavor to provide sponsors with a level of exposure value to commensurate with the value of your investment. Y2W has the means in place to quantify exposure value for our sponsors as a measure of return on your investment, and to assure you that you’ve invested wisely. For a complete list of benefits please see the benefits matrix and sponsor packages available attached. Y2W offers sponsors the opportunity to provide exceptional value to your organization - the time to invest is now. Thank you for your time, we appreciate your considering Y2W for your sponsorship dollar.  Sponsor Opportunities Events/Promotional Opportunities Y2W will host a special VIP function for sponsors as a thank you gesture for your support. A strong promotions strategy has been developed to assist in effectively gaining momentum for our cause utilizing the following methods: organizing socials and group activities, handouts at protests, posting fliers on cars, reaching out to local bands/DJ’s and radio personalities. Additionally, by making our presence at local DC metropolitan area events relevant to our cause to include: concerts, festivals, comedy shows, conventions, local campuses, local bars and night clubs, plays/performances, rallies as well as nationally on the campaign trail, through the LGBT community and liberal universities. Y2W has built and will continue to expand our extensive list of promotional opportunities within the DC metropolitan area derived from news publications/print ads, blogs, activists/activists groups, volunteers, DC convention center/arenas and BarackObama.com. Y2W will utilize volunteers for events solicited through bulletins in major cities nationwide to help spread our message. Event concepts in development - Best bush impersonator contest - Celebration events on 01·19·09 and 01·20·09 Sponsor Benefits Matrix Benefits Y2W offers sponsors a unique combination of opportunities - recognition will be provided via the following vehicles dependent on the level of contribution: sponsor page in event programs, Web pages, print ads, signage, promo materials, apparel, video, fliers/brochures, media, and advertising. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Sponsor logo posted on Y2W site with link to sponsors homepage Invite to VIP function Acknowledge sponsors at all functions through signage and programs Select Y2W merchandise: bumper stickers, t-shirts, and signs Sponsor promo materials to be placed in event welcome bags Sponsor logo will appear on most print ads Sponsor logo will be included on tens-of-thousands of fliers and brochures Logo printed on back of all Y2W t-shirts sold online Free advertising space on Y2W Web site Sponsor logo to appear in all Y2W viral projects Opportunity to include fliers/promo materials in outgoing mail to include internal merchandise shipments Invite for representatives to attend and speak at events – formal announcement and recognition at socials/events Opportunity to offer editorial for Web site Sponsor logo will be printed on all staff apparel to be worn at events as well as gift bags Access to contact information and shipping addresses Sponsor logo on every page of the Y2W Web site with link back to sponsor homepage Sponsor logo on every outgoing e-mail and press/media releases Other benefits or requirements by negotiation according to your type of business – opportunity to enter into a partnership Level 1 Level 2 Level 3 Level 4 $50,000 $25,000 $10,000 $5,000  CHANGE! HANGE! Level 1 principal partner Print collateral and signage • Sponsor logo, message in event programs • Full page advert in event programs • Sponsor logo prominently displayed on all event signage and banners and other relevant print collateral • Sponsor logo will appear on most print ads • Sponsor logo will be included in all fliers and brochures Web site Y2W Principal partner benefits: • Profile raising opportunity through media publicity and creative public relations, as well as the Y2W Web site Y2W.ORG. • Branding to appear on all printed material and digital media; including Web pages, LED display screen, posters, promotional fliers, banners, billboards, programs, brochures, and merchandise branding. • Promotional and editorial feedback to be featured in magazines and newsletters. • Y2W will seek to maximize pre and post event publicity, issuing material to all local media and radio outlets • Sponsor logo will be included on every outgoing e-mail and newsletters • Other benefits or requirements by negotiation according to your type of business – opportunity to enter into a partnership • Sponsor logo on every page of the Y2W Web site with link back to sponsor’s website • Sponsor message will be posted on a dedicated Y2W ‘sponsor’s page’ • Free advertising space on Y2W Web site • Opportunity to offer editorial to Y2W Web site VIP Function • Speaking opportunity at the VIP function where representatives can network • 25 complimentary tickets to the VIP event and to be officially acknowledged during the event • Sponsor logo on all relevant award collateral including certificates • Opportunity to present award certificates to volunteers Events • Sponsor promotional materials to be place in event welcome bags • Ability for sponsor to have speaking role / presence at selected events • Sponsoring organization to receive 20 complimentary tickets to events • Full banner ad with sponsor logo • Tagline of events and awards to be ‘Supported by name of Company’ Apparel • Sponsor logo to appear on all apparel worn by event staff • Sponsor logo will be printed on the back of all Y2W t-shirts sold online Marketing opportunities • Opportunity to include fliers/promo materials in outing mail to include internal merchandise shipments • Direct access to client contact information Media and advertising • Event tagline featuring sponsor to be included in relevant media releases • Sponsor logo to appear / be referenced on all paid advertising. Advertising plan currently being developed • Sponsor logo to appear in all Y2W viral projects Donation to Support our Troops • $5000.00 donation will be made on behalf of your organization to Support our Troops IVESTMET – $50,000  YES WE CAN Level 2 Sponsor premium partner Print collateral and signage • Sponsor logo and message in event program • Full page advert in the program • Sponsor logo prominently displayed on event signage and banners • Sponsor logo displayed on all other relevant event collateral • Sponsor logo will appear on most print ads • Sponsor logo will be included in all fliers and brochures Web site • Sponsor logo on the Y2W homepage with link back to sponsor’s homepage • Sponsor message will be posted on a dedicated Y2W ‘sponsor’s page’ • Free advertising space on Y2W Web site • Opportunity to offer editorial to Y2W Web site VIP Function • Speaking opportunity at the VIP function where l representatives can network • 15 complimentary tickets to the VIP event • Sponsor to be officially acknowledged during the event Events • Sponsor promotional materials to be place in event welcome bags • Sponsor to be officially acknowledged during the event • Ability for sponsor to have speaking role / presence at selected events • Sponsoring organization to receive 10 complimentary tickets to events Apparel • Sponsor logo will be printed on the back of all Y2W t-shirts sold online Marketing opportunities • Opportunity to include fliers/promo materials in outing mail to include internal merchandise shipments Media and advertising • Sponsor logo to appear / be referenced on all paid advertising. Advertising plan currently being developed • Sponsor logo to appear in all Y2W viral projects Donation to Support our Troops • $1000.00 donation will be made on behalf of your organization to Support our Troops IVESTMET – $25,000  NO WAY, NO HOW, NOT ANTOHER 4 YEARS Level 3 Sponsor Print collateral and signage • Sponsor logo and message in event programs • ½ page advert in the program • Sponsor logo prominently displayed on event signage and banners • Sponsor logo will appear on most print ads • Sponsor logo will be included in all fliers and brochures Web site • Sponsor logo on the Y2W homepage with link to sponsor’s homepage • Sponsor message on a dedicated ‘sponsor’s page’ on the Y2W Web site VIP Function • 10 complimentary tickets to the VIP event • Speaking opportunity at the VIP function where representatives can network Events • Ability for sponsor to have speaking role / presence at selected events • Sponsor promotional materials to be place in event welcome bags Donation to Support our Troops • $500.00 donation will be made on behalf of your organization to Support our Troops IVESTMET – $10,000  Eight is Enough Level 4 Sponsor Print collateral • Sponsor logo in event fundraising programs • Sponsor logo displayed on all relevant event signage Website • Sponsor logo on the Y2W homepage with link to sponsor’s homepage VIP Function • 10 complimentary tickets to the VIP event Donation to Support our Troops • $500.00 donation will be made on behalf of your organization to Support our Troops IVESTMET – $5,000  PATRIOT Level 5 Sponsor Print collateral • Sponsor logo in event fundraising programs Web site • Sponsor logo on the Y2W sponsor page VIP Function • Two complimentary tickets to the VIP event Donation to Support our Troops • $50.00 donation will be made on behalf of your organization to Support our Troops IVESTMET – $1000  SUPER DELEGATE Level 6 Sponsor Print collateral • Sponsor logo in event fundraising programs Web site • Sponsor logo on the Y2W sponsor page IVESTMET – $500  Y2W allies and partners Y2W is enthusiastic to discuss a range of nonexclusive partnerships in exchange for negotiated benefits.  Y2W Sponsorship agreement Y2W.ORG: Y2W.ORG Celebrating change 01*20*09 Sponsor Information Sponsorship selection Date: Sponsoring Individual or Organization: Change $50,000 50,000 Name: Yes We Can $25, $25,000 No Way, No How $10,000 10,000 Eight is Enough $5,000 Patriot $1,000 Super Delegate $500 Title: Company Name: Email: Address: City: State: Phone Zip: Fax Y2W? ? How did you hear about Y2W I am interested in sponsoring Sponsor logos for Y2W Web site Please send your jpg/gif formatted company logo (not to exceed 283h x 233w) to Michael Mayhew at mmayhew@y2w.org. Y2W requests you submit this form electronically (if possible) along with your company logo. For sponsorships $10,000 and above Sponsorships with ad prints Y2W will contact you by December 20th, 2008 to provide requirements for full and half page ads. Deadline for all ad submissions will be: C.O.B. - 01/05/08 Sponsorships with free ad space on Y2W.ORG Please send your animated or static gif/jpg formatted banner ads (468 x 60 pixels, not to exceed 20K) to mmayhew@y2w.org Signature of Representative:___________________________________________ Please return this signed form along with your check payable to Y2W by mail. Y2W ∘ 16207 Cypress Court ∘ Dumfries, VA 22025 For Office Use Only: Date Received _______________ Contact __________________ Agreement Signed ________________ Additional notes _______________ Y2W with a different amount/for a specific purpose; please contact us for other opportunities. Please make checks payable to Y2W - Michael Mayhew. Thank you for your support. For more information Michael Mayhew Y2W.ORG President 16207 Cypress Court Dumfries, VA 22025 (571) 285 2522 (office and fax) mmayhew@y2w.org (email) www.y2w.org  appendix ⊗ Campaign Strategy ⊗ Resume for Michael Mayhew Campaign founder Letters of Recommendation ⊗ Web site section descriptions ⊗ Phase 5 Web site themes and concepts ⊗ Campaign Staff/Advisory Board Operational Framework and Portfolio assignment Matrix Further information For further Y2W sponsorship details and inquiries please contact: Mr. Michael Mayhew President Y2W 16207 Cypress Court Dumfries, VA 22025 Ph: (571) 285- 2522 Email: mmayhew@y2w.org Or visit www.y2w.org