I Trader

IndexTrader magazine THE CAPITAL, INVESTED W ealthy young professionals in the and many will be familiar with the concept of City of London have a new investment investment through their portfolio but magazine. Ignored for years by the IndexTrader is different. incomprehensible and needlessly stuffy financial The majority of the UK’s investment magazines titles, London’s 25-45 year old business with their older readerships have failed to isolate community are now finally being shown the the benefits of spreadbetting, Forex and CFD respect they deserve. companies. This direct-to-consumer product IndexTrader has a different approach to targets customers who already have an interest investment, handling share dealing and personal in the City and educates them on daytrading trading issues with the zing and excitement services such as spreadbetting. which young and wealthy City workers crave. Distributed at London stations during the rush hour, IndexTrader is a high gloss, perfect-bound, quality magazine with production values more The online service is updated constantly throughout the day supported by mobile apps for iOS and Android smartphones. For companies in these markets, the days of akin to a paid-for subscription title than a free struggling with customer acquisition are truly title reflecting the wealth of the target market. over. IndexTrader offers a targeted and educated IndexTrader is for those interested in, or keen approach to customer acquisition which is to enhance their current trading techniques. cost-effective and written by an editorial team Many of the target market will already hold funds with an outstanding pedigree. ContactS | Ed Tackas +44 7970 735 054 ed@index-trader.co.uk | Kevin Rose +44 7795 158 262 kevin@index-trader.co.uk 1  IndexTrader THE CAPITAL, INVESTED TraDIng US Credit rating | Day are doing offers ssional investors structure However, profe the best way to some insight into experts are current climate. positions in the , Euro, up of the dollar now warning made – G4 The ionally – have all tradit investors not g and the yen sterlin safe, large, liquid and to get carried been considered at risk of a is g had or being away as there but with all havin ncies may can curre gold ing way no ster, downgrade, emerg ative ects. Henry Lanca be a real altern offer better prosp s, says he as an analyst at Coutt to the US dollar n will senior investment the same erm G4 depreciatio asset offering believes the long-t d remember James but investors shoul level of security. atives are not st continue, altern analy ets ncy curre r mark that emerging Hughes, senio is often gold ‘safe’. says necessarily ier Asian and at Alpari UK, ger and health ght whenever d He says: “Stron growth starve in the media spotli mies will lure because of its store emerging econo ciation. crises materialise . g currency appre ived safety value investors drivin veraged of value and perce “Gold is not th of the less-le s: The stronger grow economies will be a However, he warn se becau ing y ative mainl Asian and emerg yielda tangible altern nce. A big for growth and h of it in existe considerable lure there is not enoug so well is ors.” is outperforming ncies, starved invest reason why gold boost their curre expectation This, in turn will lative buying in es these because of specu ster who believ globe.” according to Lanca news around the longer term along st for the of further bad analy over cy io, curren will appreciate ntial gh commodity Christopher Vecch substa throu also is e linked s: “Ther with those DailyFX.com, agree gold futures, and one st in speculative intere it rating Day TraDIng | US Cred f favour o t u o g in ll a F wing the dollar’s e ‘safe havens’ follo idering alternativ Investors are cons Brown looks at the options ael downgrade. Mich too rkets are simply ‘Swiss capital ma date a large proportion mo small to accom ital.’ of the world’s cap John Clarke, chief r investment office Markets, at GHC Capital were dollar says if the US of favour, we completely out Treasury wouldn’t see US at alpari uk year yields kets analyst bonds, with 10 senior mar 50 year low James HugHes, dropping to a ian cent in late alian and Canad of just over 2 per same ts such as the Austr the expor “At t sell off egian Krone. August. He says: to a broader marke Dollar and Norw safe havens ential relative gets the sense that le they are not raging in gold time, the differ than He adds: “Whi a significant deleve commodity and , which was more cause ” ivity bunds price. would an in sensit es Germ the year has as sharp declin in a crisis, given provide s at the start of markets as well alternative t reversal does 50 basis point only inadequate prices, the recen letely.” Gold is not the g opportunities.” suggested in disappeared comp with recent that has been attractive buyin that compared to the US dollar Swiss Clarke admits Hughes says: “The gold, the in the price of trading circles. safe but of a kind developments ors in one behind but nsely strong and invest way imme of s left is small been usnes franc too nervo greenback has ets are simply as a function In spite of the ns that the can be viewed Swiss capital mark rtion of the s, the fact remai claims that this trading forum te a large propo level of US short have held up political to accommoda extremely low US treasuries of the current The Euro has huge e and US dollar and signals just how world’s capital. g August which lead to its demis term interest rates. effectively reduced durin . well could dollar that has problems strong move ue to view the He adds: “This zero interest is preventing a markets contin says a cost of holding this uncertainty gers. topher Vecchio the opportunity DailyFX’s Chris large asset mana between stic such as gold.” into the Euro by dollar performed bearing assets ise, is not a fanta look at how the 2009 low “The Yen, likew mic and the March econo ’s 2008 Japan mber of se Septe back might ion alternative becau s how the green es. Japan is Call for CaUt the subject past two decad in equities, show fall into that has been malaise for the debt to d global markets Gold is a theme boards in ng a 200 per cent perform shoul y been r on discussion currently runni . of much chatte s. would have alread recession again the Dow s in recent week GDP ratio which ng that period, the fact that most investment circle to rocket, day He says: “Duri (composed of rophic if not for gold continues d.” catast Index owne up dollar ly g As the price of talkin Jones FXCM is domestical Euro and it hard to resist Japanese debt therefore, dollar, sterling, traders have found also remember, sedly offers. the Australian ) gained over y’ that is suppo Traders should Yen are st the US dollar at Franc and the the level of ‘safet st again Yen Swiss analy t the g on, marke that while d in the comin Michael Hews s have been 12 per cent. up some groun strong bull says gold buyer likely to make is poised for a threatened by CMC Markets, little “The US dollar currencies are turn for the has no yield and months, both have signaled global economy arguing that gold could be said l banks, which very well run should the r, but the same their own centra . While gold may the value of it purchasing powe He says: “the begin depress worse once again on inflation risks, at the moment. an intention to tive ue to appreciate for currencies attrac a simple contin an ncies. ing is becom e the dollar for these curre d, key reason gold is unlikely to replac aratively it cannot be printe is a finite and comp s of investment is that ter reason – there Shel metal.” z ed to the whim ing us tically adjust find precio or realis the s’ manipulated which small supply of lled ‘safe haven central bankers, So, with so-ca what governments and rise to US supply, analysing der | 15 potential for a being in short March 2012 | IndexTra suggests that the hs looks likely.” next few mont $2,500 over the N s agency ews that rating Standard & Poor’s credit rating downgraded the , sent of the United States gh global a tremour throu agrees that ssment rs, it meant a reasse ively the greenback trade For ets. mark effect lost some government bonds also raised has that American it but ‘risk-free’ asset of its shine represented a Dollar should US the er wheth and believes questions over ncy of choice. curre aven that the Swiss be their safe-h have been is now downgrade may Franc S&P the While rs, those retail day trade one of the safe been a trigger for many . things had long havens of choice on the institutional er it was now the right see wheth He says: “We will thinking about re on the tack. increased pressu relating time to change impending of negative news dollar with the A steady stream of money already my since 2007 QE3 (third round econo US the to to move rates and central banks printing), low triggered many re and expect es away from of their reserv inflationary pressu in increasing levels and Swiss a run that is now into Euros, Yen gold to continue the US dollar and g into a bubble. one of the first turnin was of a r gh a Russi dange nly going throu Francs. In fact, per cent of dollar) is certai “(The more than 50 channel have to s nation alternative looking over the ncy reserves in rough patch, but concerned with one more every its foreign curre am not I dollar US dollar, but to the Eurozone, and expect the currencies to the there on what is going hs ahead.” is in agreement. fixed status in the mont global head of is likely to to claw back its Paul Griffiths, that the dollar gement, McCudden’s view een Asset Mana although few income at Aberd becoming is widely held, l investors are regain its status will return es volum says professiona than r ment alternatives rathe believe that invest e 2007. ins: befor more aware of expla ssed He . witne to the levels to the US dollar replacements ue to allocate ors will contin “Cautious invest nothing newdefensive so than but perhaps less US fearS aredollar as investors’ to dollar assets other d also invest in The death of the ring topic in before and instea has been a recur asset of choice g industries dollar currencies.” US the gement and tradin believe that the fund mana have However, some and investors US economic now the as years re for many r pressu s. to be completely will see furthe the temptation on investors mind ed ly resist heavi s Franc has policy weigh ed. that the Swiss the true spook nly While e. reap certai is It simpl rities The reason is quite against the Swiss as the Swiss autho nsible ly been riding high respo sharp running a more dollar has fallen great ‘safe the rewards for up as the next Franc – often held vely stable. In fiscal policy. remained relati cant gains which has it signifi – ’ been haven lly risen The result has hs ahead – a terms, it has actua ue for the mont trade-weighted volatility struck policy look set to contin cent since the wledged by Swiss around one per fact that was ackno . Mike McCudden, week at the end of July. tor, makers only last Inves ctive tives at Intera head of deriva March 2012 14 | IndexTrader | .uk www.indextrader.co .uk www.indextrader.co MEDIA INFORMATION | print Size A4 high gloss Frequency Monthly Pagination Minimum 48pgs, perfect bound Cover price Free Circulation 9,000 Distribution 33% controlled free (mailed to subscribers and target advertiser lists). 66% ‘in hand’ distribution at London railway stations/UK investment shows. Readership Socio-economic groups A, B, C1 Cash rich, time poor individuals working in the City of London. 25-45 years with high disposable incomes, web savvy. 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ContactS | Ed Tackas +44 7970 735 054 ed@index-trader.co.uk | Kevin Rose +44 7795 158 262 kevin@index-trader.co.uk 2  IndexTrader THE CAPITAL, INVESTED MEDIA INFORMATION | DIGITAL Description The digital edition comprises three elements Website - www.index-trader.co.uk Digital edition Daily email bulletns Web readership 25,000 monthly unique users Socio-economic groups A, B, C1 Cash rich, time poor individuals working in the City of London 25-45 years with high disposable incomes, web savvy Subscription Editorial team Free to all users Enhanced content availablity after free registration As print edition ContactS | Ed Tackas +44 7970 735 054 ed@index-trader.co.uk | Kevin Rose +44 7795 158 262 kevin@index-trader.co.uk 3  IndexTrader THE CAPITAL, INVESTED ADVERTISING RATES PRINT Full page £3,500 OBC £5,100 Inserts, sponsorship and advertorials rates on application. 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