Kinfolk Infographic (PDF)
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2014 R E A D E R S H I P
HOW OLD ARE THE FOLKS
GENDER
26 to 30
22 to 25
79% women
31-35
19 to 21
36 to 40
41 to 50
51 to 60
18 or younger
60+
WHERE ON EARTH ARE OUR READERS
D I S C OV E R I N G K I N F O L K
WORK
&
P L AY
Design
Photography
Wr i t e r
Media
Student
Cooking
Reading
Mu s i c
Art
Tr a v e l
29.6%
24.3%
15.5%
12.5%
9.1%
78.7%
71.2%
70.7%
68.6%
66.9%
DESCRIBE KINFOLK
OT H E R P E R I O D I C A L S
27.3%
Bon Appétit
23.6%
MORE
Recipes
15.6%
Cereal Magazine
Stories
15.6%
23.5%
Real Simple
Pe o p l e
14.3%
23.3%
Monocle
Issues
11.0%
17.2%
Martha Stewart Living
Better writing
More contributors
More diversity
Accessibility
Price too high
New locations
Improved online content
Better distribution
More total content
Maintain current quality
Articles
H O W C A N K I N F O L K I M P ROV E
9.9%
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