Kinfolk Infographic

2014 R E A D E R S H I P HOW OLD ARE THE FOLKS GENDER 26 to 30 22 to 25 79% women 31-35 19 to 21 36 to 40 41 to 50 51 to 60 18 or younger 60+ WHERE ON EARTH ARE OUR READERS D I S C OV E R I N G K I N F O L K WORK & P L AY Design Photography Wr i t e r Media Student Cooking Reading Mu s i c Art Tr a v e l 29.6% 24.3% 15.5% 12.5% 9.1% 78.7% 71.2% 70.7% 68.6% 66.9% DESCRIBE KINFOLK OT H E R P E R I O D I C A L S 27.3% Bon Appétit 23.6% MORE Recipes 15.6% Cereal Magazine Stories 15.6% 23.5% Real Simple Pe o p l e 14.3% 23.3% Monocle Issues 11.0% 17.2% Martha Stewart Living Better writing More contributors More diversity Accessibility Price too high New locations Improved online content Better distribution More total content Maintain current quality Articles H O W C A N K I N F O L K I M P ROV E 9.9%