All Clad Spring 2016 Catalogue FINAL lowres

ALL-CLAD: THE ORIGINAL ALL-CLAD: THE ORIGINAL  Back of Previous Page  The Original SINCE 1971, ALL-CLAD HAS LED THE WAY IN PRODUCING THE FINEST COOKWARE AVAILABLE AND CONTINUES TO BE THE UNDISPUTED CHOICE OF PROFESSIONAL CHEFS AND DEMANDING CONNOISSEURS. Located in Canonsburg, Pennsylvania, All-Clad developed the innovative process that made bonded cookware possible. Many have tried to copy All-Clad’s recipe for success, but there’s simply no duplicating a true original, especially when the original consistently develops revolutionary new technologies. A key to this American brand’s continued preeminence is its success in keeping all products state-of-the-art, while adhering strictly to All-Clad’s legendary standard of quality. The new generation of All-Clad collectors have the opportunity today to choose from four complete collections to meet their individual needs and preferences, each assuring the standard of quality that only All-Clad can provide – backed by a lifetime guarantee. In addition to cookware, All-Clad produces the world’s first five-ply cookware, electrics and an extensive collections of tools and gourmet accessories, which together give All-Clad enthusiasts the opportunity to create the quintessential All-Clad kitchen. 3  Back of Previous Page  BRAND DISTRIBUTION & GROWTH BRAND GROWTH & DISTRIBUTION  Back of Previous Page  Brand Growth & Distribution ALL-CLAD VISION • All-Clad has built its business and know-how step-by-step with remarkable consistency over the years • The overall scheme has been to build up All-Clad as the best cookware on the market • All-Clad is clearly the most desirable cookware brand in North America WHY ALL-CLAD? • The Original Bonded Cookware • Superior Construction • Unequivocal Professional Endorsement • Selective Distribution Channels that build the Brand • Five Complete Collections KEY FACTORS TO SUCCESS • Consistent high quality and superior performance of products • Growing consumer demand for All-Clad brand driven by demographics and lifestyle trends that emphasize the value of investing in higher quality goods, entertaining at home, and cooking as a hobby or recreation • All-Clad’s successful exclusive distribution strategy, which emphasizes outstanding customer service and added value chains 7  Back of Previous Page  Dealer Success – A Formula for Growth THE ULTIMATE KITCHEN THE GROWING COLLECTION THE FUNDAMENTALS Recognizing the uniqueness of each dealer, these recommendations should be viewed as a starting point from which through the range and depth that All-Clad offers allows each dealer to customize a unique offering best suited for their environment. The one clear learning however is that the presence of a variety of open-stock is directly correlated to sales success. Fry Pans & French Skillets Sauce Pans Sauté Pans Stock Pots Casserole Sauciers Dutch Oven Stir Fry Chef's Pan Tools Mixing Bowls Roasters Electric Griddle Slow Cooker Measuring Spoons Oval Gratin SALES DRIVERS Leveraging of Try Me with Open Stock, Monthly Promotions and Limited Time Offers, and implementation and execution of the All-Clad Gift with Purchase Program – all details available through your respective Account Manager. 9