Full Engagement Strategy v3 (PDF)
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Title: Full Engagement Strategy
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ControlPoint Digital Campaign Strategy
Key
Landing
Page
Entry
Point
Action
Ads
External
Connector
Update
Lead Status
Sept. 19
AdWords/
GDN
Initial Webinar Invitation
Remarketing
ryan.com
Promotion
Organic
Search
Click Link
None
Sept. 26
Second Webinar Invitation
No
Action
Click Link
Google Analytics, Segment, and Marketo ROI Reporting
controlpoint.ryan.com
Registration Page
Captured in KickFire
No
Action
Captured in KickFire
Register for
Webinar
Contact
Sales
No
Action
Lead converted to a MQL and
sent directly to BD
Lead converted to a MQL and
sent directly to BD
Data captured in Marketo enriched by KickFire/Clearbit
Data captured in Marketo enriched by KickFire/Clearbit
Oct. 5
Final Webinar Invitation
Immediately
Immediately
Thank you for your Inquiry
Thank you for Registering
Includes content of submission
Includes things to do to prepare for the webinar
Immediately
Oct. 13
Contact Form Notification
Click Link
Reminder Email 1
Internal email to Sales
Oct. 17
Reminder Email 2
2 hours before the start of the webinar
Attend?
Oct. 18
Yes
No
Oct. 18
Thank you for Attending
Sorry We Missed You
Schedule a meeting with Sales CTA
Schedule a demo CTA
No
Action
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