Full Engagement Strategy v3 .pdf

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Original filename: Full Engagement Strategy v3.pdf
Title: Full Engagement Strategy

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ControlPoint Digital Campaign Strategy
Key
Email

Landing
Page

Entry
Point

Action

LinkedIn
Ads

External
Connector

Update
Lead Status

Sept. 19

AdWords/
GDN

Initial Webinar Invitation
Google
Remarketing

ryan.com
Promotion

Organic
Search

Click Link

None

Sept. 26

Second Webinar Invitation

No
Action

Click Link

Google Analytics, Segment, and Marketo ROI Reporting

controlpoint.ryan.com

Registration Page

Captured in KickFire

No
Action

Captured in KickFire

Register for
Webinar

Contact
Sales

No
Action

Lead converted to a MQL and
sent directly to BD

Lead converted to a MQL and
sent directly to BD

Data captured in Marketo enriched by KickFire/Clearbit

Data captured in Marketo enriched by KickFire/Clearbit

Oct. 5

Final Webinar Invitation

Immediately

Immediately

Thank you for your Inquiry

Thank you for Registering

Includes content of submission

Includes things to do to prepare for the webinar

Immediately

Oct. 13

Contact Form Notification

Click Link

Reminder Email 1

Internal email to Sales

Oct. 17

Reminder Email 2
2 hours before the start of the webinar

Attend?

Oct. 18

Yes

No

Oct. 18

Thank you for Attending

Sorry We Missed You

Schedule a meeting with Sales CTA

Schedule a demo CTA

No
Action


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